Profile: Estee Lauder Companies Inc (EL)
30 Jan 2015
The Estee Lauder Companies Inc., incorporated on December 9, 1976, is a manufacturer and marketer of skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under various brand names, including Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M.A.C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Flirt!, GoodSkin Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna, Aerin Beauty, Osiao, Marni, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frederic Malle and GLAMGLOW. It sells its products principally through limited distribution channels to complement the images associated with its brands. These channels include points of sale consisting of upscale department stores, specialty retailers, upscale perfumeries and pharmacies and prestige salons and spas. In addition, its products are sold in freestanding Company-operated stores, its own and authorized retailer Websites, stores on cruise ships, direct response television (DRTV), in-flight and duty-free shops and certain fragrances are sold in self-select outlets.
As part of its strategy to diversify its distribution, the Company has been selectively opening new single-brand stores that the Company or its distributors operate. The MzAzC, Aveda, Jo Malone and Origins brands have been the primary focus for this method of distribution, and the Company is expanding to other brands. The Company operates approximately 940 freestanding stores and, its distributors operate approximately 370 freestanding stores worldwide. It currently sells products from 14 of its brands directly to consumers online through approximately 120 of its own e-commerce and certain of its m-commerce sites. Additionally, its products are sold on various retailer websites. Some or all of these brands are sold online in 28 countries, including the following: the United States, Canada, the United Kingdom, France, Germany, Austria, Brazil, Russia, Denmark, Italy, Australia, Korea, China and Japan.
The Company’s range of skin care products addresses various skin care needs for women and men. These products include moisturizers, creams, lotions, serums, cleansers, sun screens and self-tanning products, a number of which are developed for use on particular areas of the body, such as the face or the hands or around the eyes. The Company manufactures markets and sells an array of makeup products, including lipsticks, lip glosses, mascaras, foundations, eye shadows, nail polishes and powders. Many of the products are offered in an array of shades and colors. It also sells related items, such as compacts, brushes and other makeup tools.
The Company offers a range of fragrance products for women and men. The fragrances are sold in various forms, including eau de parfum sprays and colognes, as well as lotions, powders, creams and soaps that are based on a particular fragrance. The Company’s hair care products are offered mainly in salons and in freestanding retail stores and include hair color and styling products, shampoos, conditioners and finishing sprays. Estee Lauder brand products consist of skin care, makeup, and fragrance products. The Company’s Aramis and Designer Fragrances division creates, markets and distributes fragrance and skin care products, including Aramis, Lab Series, Tommy Hilfiger, Donna Karan Cosmetics, Michael Kors, Coach and Ermenegildo Zegna. Clinique skin care and makeup products are marketed as part of the three-step system: cleanse, exfoliate, moisturize. Other Clinique skin care products include de-aging solutions to help prevent, halt and diminish the visible effects of sun, wind, stress and pollution, and assist in repair to help visibly restore contour, minimize the look of lines and wrinkles. Clinique also offers lines of fragrances.
Le Labo (The Lab) is a fragrance and sensory lifestyle brand with a distinct French heritage. Origins sells its products at the Company’s freestanding Origins stores and through stores-within-stores (which are designed to replicate the Origins store environment within a department store), at traditional retail counters and in perfumeries. Origins also have a license agreement to develop and sell products using the name of Dr. Andrew Weil. M.A.C products consist of a line of color-oriented, professional cosmetics and professional makeup tools targeting makeup artists and fashion-conscious consumers. The products are sold primarily through a limited number of department and specialty stores and at its freestanding M.A.C stores. The Bobbi Brown line includes color cosmetics, skin care, professional makeup brushes and tools, accessories and fragrances. Bobbi Brown products are sold through a limited number of department and specialty stores.
La Mer products primarily consist of moisturizing creams, lotions, serums and other skin care products. Aveda is a manufacturer and marketer of plant-based hair care, skin care, makeup and fragrance products. Jo Malone is a fragrance portfolio and luxury products for the bath, body and home. Products are also available through a company catalogue, at the Company’s freestanding stores, online and at a very limited group of department stores, specialty stores and perfumeries. Bumble and bumble is a New York-based hair care company with two salons that creates hair care and styling products distributed through salons and select retailers. Darphin is a Paris-based company dedicated to the development, manufacture and marketing of skin care products, which are distributed primarily through high-end independent pharmacies and specialty stores. Brands developed and marketed under the BeautyBank umbrella include FLIRT! And GoodSkin Labs.
The Company competes with L’Oreal S.A.; Shiseido Company, Ltd.; Beiresdorf AG; LVMH Moet Hennessey Louis Vuitton; Coty, Inc.; The Procter & Gamble Company, and Avon Products, Inc.
Estee Lauder Companies Inc
767 Fifth Ave
NEW YORK NY 10153