Profile: Estee Lauder Companies Inc (EL)
25 Jul 2014
The Estee Lauder Companies Inc. is a manufacturer and marketer of skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under a number of brand names, including Estee Lauder, Aramis, Clinique, Origins, M.A.C, Bobbi Brown, La Mer and Aveda. It is also the global licensee for fragrances and/or cosmetics sold under brand names, such as Tommy Hilfiger, Donna Karan, Michael Kors, Tom Ford and Coach. It sells its products principally through limited distribution channels to complement the images associated with its brands. These channels include over 30,000 points of sale, consisting of upscale department stores, specialty retailers, upscale perfumeries and pharmacies and prestige salons and spas. In addition, its products are sold in freestanding Company-operated stores, its own and authorized retailer Websites, stores on cruise ships, direct response television (DRTV), in-flight and duty-free shops and certain fragrances are sold in self-select outlets.
The Company’s range of skin care products addresses various skin care needs for women and men. These products include moisturizers, creams, lotions, serums, cleansers, sun screens and self-tanning products, a number of which are developed for use on particular areas of the body, such as the face or the hands or around the eyes. Skin care products accounted for approximately 43% of its net revenue during fiscal year ended June 30, 2012 (fiscal 2012). The Company manufactures, markets and sells an array of makeup products, including lipsticks, lip glosses, mascaras, foundations, eye shadows, nail polishes and powders. Many of the products are offered in an array of shades and colors. It also sells related items, such as compacts, brushes and other makeup tools. Makeup products accounted for approximately 38% of its net revenue during fiscal 2012.
The Company offers a range of fragrance products for women and men. The fragrances are sold in various forms, including eau de parfum sprays and colognes, as well as lotions, powders, creams and soaps that are based on a particular fragrance. Fragrance products accounted for approximately 13% of its net revenue during fiscal 2012. The Company’s hair care products are offered mainly in salons and in freestanding retail stores and include hair color and styling products, shampoos, conditioners and finishing sprays. During fiscal 2012, hair care products accounted for approximately 5% of its net revenue.
Estee Lauder brand products consist of skin care, makeup, and fragrance products. Its Aramis and Designer Fragrances division creates, markets and distributes fragrance and skin care products, including Aramis, Lab Series, Tommy Hilfiger, Donna Karan Cosmetics, Michael Kors, Coach and Ermenegildo Zegna. Clinique skin care and makeup products are marketed as part of the three-step system: cleanse, exfoliate, moisturize. Other Clinique skin care products include de-aging solutions to help prevent, halt and diminish the visible effects of sun, wind, stress and pollution, and assist in repair to help visibly restore contour, minimize the look of lines and wrinkles. Clinique also offers lines of fragrances.
Origins sells its products at the Company’s freestanding Origins stores and through stores-within-stores (which are designed to replicate the Origins store environment within a department store), at traditional retail counters and in perfumeries. Origins also have a license agreement to develop and sell products using the name of Dr. Andrew Weil. M.A.C products consist of a line of color-oriented, professional cosmetics and professional makeup tools targeting makeup artists and fashion-conscious consumers. The products are sold primarily through a limited number of department and specialty stores and at its freestanding M.A.C stores. The Bobbi Brown line includes color cosmetics, skin care, professional makeup brushes and tools, accessories and fragrances. Bobbi Brown products are sold through a limited number of department and specialty stores.
La Mer products primarily consist of moisturizing creams, lotions, serums and other skin care products. Aveda is a manufacturer and marketer of plant-based hair care, skin care, makeup and fragrance products. Jo Malone is a fragrance portfolio and luxury products for the bath, body and home. Products are also available through a company catalogue, at our freestanding stores, online and at a very limited group of department stores, specialty stores and perfumeries.
Bumble and bumble is a New York-based hair care company with two salons that creates hair care and styling products distributed through salons and select retailers. Darphin is a Paris-based company dedicated to the development, manufacture and marketing of skin care products, which are distributed primarily through high-end independent pharmacies and specialty stores. Brands developed and marketed under the BeautyBank umbrella include FLIRT! And GoodSkin Labs.
The Company has entered into a license agreement to develop and distribute fragrances and other beauty products under the Tom Ford brand name.The Company’s Tom Ford products are available in department stores, perfumeries, pharmacies and select Tom Ford retail stores. Ojon Corporation, a company based in Canada markets naturally derived, wildcrafted hair and skin care beauty products. Ojon products are sold through DRTV and specialty stores. Smashbox Beauty Cosmetics, is a privately held, photo studio-inspired cosmetics company based in Los Angeles. Smashbox sells its products in the United States through specialty stores, DRTV and the Internet, as well as internationally through distributors and select retailers.
The Company competes with L’Oreal S.A.; Shiseido Company, Ltd.; Beiresdorf AG; LVMH Moet Hennessey Louis Vuitton; Coty, Inc.; The Procter & Gamble Company; and Avon Products, Inc.
Estee Lauder Companies Inc
767 Fifth Avenue
NEW YORK NY 10153