Profile: Crexendo Inc (EXE.A)
24 May 2013
Crexendo, Inc. formerly iMergent, Inc., incorporated on April 13, 1995, is a hosted services company that provides e-commerce software, Website development, Web hosting, search engine optimization, link building and hosted telecom services that include integration of e-mail, fax, and phone with e-commerce for businesses and entrepreneurs. The Company operates in three segments: StoresOnline, Crexendo Web Services and Crexendo Network Services. The Company’s business solution products and services are categorized in to Website Design and Development, Search Engine Optimization (SEO), Link Building, Conversion Rate Optimization (CRO), Paid Search Management, Do-It-Yourself Websites and Cloud Telephone Service Plans. Its services include voice and messaging services over broadband networks, Do-It-For-Me and Do-It-Yourself content management and Website building tools, online marketing, online lead generation, e-commerce technology and training solutions.
The Company’s StoresOnline business segment serves the small office/home office (SOHO) business owner and entrepreneur seeking the tools and training to establish a Website on the Internet. Crexendo’s Web Services segment serves small and medium-sized businesses seeking to enhance their presence on the Internet. The primary products and services for Crexendo’s Web Services include custom Website design and development, search engine optimization services, conversion rate optimization services, link building services and paid search management. Crexendo’s Network Services segment is focused on developing, marketing, and selling telecommunication and data services.
Website Design and Development
The Company uses its software and processes to design and develop Websites with conversion. Its Website design packages range from a semi-custom template based design package to a completely custom design package. The Company incorporates analytics into every Website they build. Once the site is complete, the Company provides tutorials and tools to allow customers to make changes to their sites as often as necessary without having to pay additional programming fees.
Search Engine Optimization (SEO)
The Company's SEO has two general aspects. First, the tactical level, that includes conditioning a Website and/or its pages to be relevant and search-engine friendly. Second, the Company helps businesses strategically select keywords and keyword phrases. The Company focuses on the strategic selection of keywords and prioritizes keywords that have healthy search volumes and high win capability. Its SEO packages include a keyword interview, strategic keyword research, baseline ranking report, search engine optimization plan and comparison ranking report.
The Company’s link building is a component of off-page SEO. Link building is closely related to search engine optimization, as such; the Company synchronizes its entire link building efforts and anchor text with its search engine optimization efforts. The Company uses a broad based approach for link building that follows search engine Webmaster guidelines. The Company uses strategies that include, but aren’t limited to: Web 2.0 sites, social media and social bookmarking sites, vertical portals, local directories, live directories and others.
Conversion Rate Optimization (CRO)
The Company’s CRO is the process of making a Website better at moving visitors toward conversion. The Company monitor the latest Internet developments in order to know how optimize a given Website for conversion. An important part of CRO is analytics With any analytics solution, the challenge is to configure it properly. Its CRO packages are designed to ensure proper configuration of the customers’ analytics solution and ongoing review of the data to help analyze and interpret the data to spot trends and make course corrections.
Paid Search Management
The Company offers paid search management services, such as management of Google AdWords, Yahoo and Microsoft Advertising adCenter accounts for its customers. The Company assists customers by taking a conservative approach to paid search management.
The Company offers a variety of Do-It-Yourself Website building and marketing solutions for entrepreneurs and small businesses that intend to build their own Websites or enhance their Websites with online marketing. These solutions include hosting services, Web building tools with e-commerce capabilities and online marketing training. Its online marketing training courses instruct on the subjects including: affiliate marketing, Amazon and eBay training, comparison shopping engines, competitive reconnaissance, conversion rate optimization, keyword research, link building, localization and regionalization, paid search campaigns, permission marketing, search engine optimization, social media marketing and Google analytics.
Cloud Telephone Service Plans
The Crexendo’s Cloud Telephone Service Suite is a professional business communication service for business, which operates with a user’s high speed Internet connection. Crexendo’s Cloud Telephone Service offering includes hardware and software solutions for networked desktop telephone systems, Crexendo Mobile Services and Crexendo Cloud Fax Services. The Crexendo Cloud Telephone Service a desktop phone offer that includes unlimited local and long distance calling in the United States/Canada using voice over Internet protocol (VoIP) technology. Porting of a local number and an audio conferencing bridge account with up to 10-parties are included in the monthly service. The user account includes a Web user interface for management of voice-mail, e-mail and inbound fax. Features include 3-way calling, find me/follow me, and interactive voice response for customized greetings and routing. Toll-free service and local number services may be added for an additional monthly cost.
The Company’s Crexendo 800 Plan is an inbound 800 communication service, which includes a virtual office Web user interface for managing customers 800 phone numbers, incoming e-mails, inbound fax, and voice messages. The plan includes an 800 number, free local fax number and inbound fax service. Crexendo Cloud Telephone Service Plan is an executive business communication service for business, which operates with a business broadband Internet connection. Crexendo’s Cloud Telephone Service Plan is designed for businesses going to a virtual office or adding knowledge-based/teleworkers. It includes Crexendo, Unlimited Calling, Number Transfer, Web Interface, Business Features and Extras,
The Company’s Crexendo Cloud Fax Plan is a professional business fax communication service for small business, which operates with a business’ broadband Internet connection. The Adaptor unit supports the connection of fax machines for outbound fax, plus up to one additional device, which could be another fax machine, a home phone, or cordless/wireless phone. It also includes: 1000, 2500, and unlimited Minutes options for Fax/Calling limited local and long distance faxing/calling in the United States/Canada; Number transfer, free porting of a local number; Conferencing/Audio Bridge Combo, audio conferencing bridge account for up to ten-parties; Web Interface, manage inbound faxes, voice-mail, and e-mails from a single Web screen assigned to each account and Extras toll-free, extra minutes, and local number services may be added for an additional cost.
The Company’s Crexendo Cloud Mobile Plan this plan offers a complimentary mobile application service for taking small business communications on the go. The iPhone and Android apps work with customers wireless data plan and can be an add-on to desktop cloud telephone service, providing direct access to customers extension from mobile applications.
The Company’s Crexendo Communication Equipments includes; Crexendo Internet phone, which is a professional six-line business desktop phone for making calls. The Crexendo phone includes menu, do-not-disturb, hold, three-way conference, directory, message waiting, headset transition, transfer, redial and volume controls. Add a personal computer connection to share Internet resources, plus, ten speed dial/programmable keys. Menu prompts users for one touch connections, history, directory, do-not-disturb, status, features like call forward, call waiting, direct dial keys, hotline, anonymous call, auto redial, intercom, call completion, password set, contacts, blacklist and corporate contacts; Crexendo Digital Telephone Adaptor, which is a digital telephone adaptor (DTA) that provides connectivity for fax machines, home phones and cordless/wireless phones; Crexendo Mobile, which is a software application for iPhone and Android; Audio Bridge, Crexendo SOHO and small office plans include one audio bridge conference line per phone. This service provides users with a pin and local number for bridging up to ten-parties in a conference call and Local Number Portability, which allows users to port their phone number to its telecom service.
1615 South 52nd Street
TEMPE AZ 85281