Profile: Crexendo Inc (EXE.A)

EXE.A on American Stock Exchange

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Crexendo, Inc. formerly iMergent, Inc., incorporated on May 12, 1999, is a hosted services company that provides website hosting, hosted telecommunications services, e-commerce software, website development software, and broadband internet services for businesses and entrepreneurs. The Company operates in three segments: StoresOnline, Crexendo Web Services and Crexendo Network Services. The Crexendo Network Services segment offers hosted telecommunications services that transmit calls using IP or cloud technology, which converts voice signals into digital data packets for transmission over the Internet or cloud. The Crexendo Web Services segment provides search engine optimization, link building, paid search management, conversion rate optimization, and Website design and development services. The Company’s StoresOnline business segment serves the small office/home office (SOHO) business owner and entrepreneur seeking the tools and training to establish a Website on the Internet. The Company’s business solution products and services are categorized in to Website Design and Development, Search Engine Optimization (SEO), Link Building, Hosted Website Services, Paid Search Management and Hosted Telecommunications Services.

Crexendo Network Services

This segment’s hosted telecommunications services transmit calls using IP or cloud technology, which converts voice signals into digital data packets for transmission over the Internet or cloud. Each of its calling plans provides a number of basic features typically offered by traditional telephone service providers, plus a range of enhanced features. This platform enables a user, via a single identity or telephone number, to access and utilize services and features regardless of how the user is connected to the Internet or cloud, whether it’s from a desktop device or a mobile device. Crexendo Web Services: This segment generates professional services revenue primarily from search engine optimization services, link building, paid search management services, conversion rate optimization services, and Website design and development. In 2013, the Company made a strategic decision to limit its provision of Web services to its enterprise sized customers.

StoresOnline

The StoresOnline segment serves the small office/home office business owner and entrepreneur seeking the tools and training to establish a Website on the Internet. The Company generates product revenue and equipment financing revenue from the sale and lease of its hosted telecommunications equipment.

Hosted Website Services

The Company’s hosted Website services allow businesses and entrepreneurs to host their Websites in its data center for a monthly fee. Hosted Telecommunications Services: The Company’s hosted telecommunications service offering includes hardware and software and unified communication solutions for businesses using IP or cloud technology over any high-speed Internet connection. These services are rendered through various devices and user interfaces, such as a Crexendo branded desktop phones and mobile and desktop applications. Mobile devices are Android smart-phones, iPhones, iPads, or Android tablets. These services enable its customers to communicate with others through phone calls that originate/terminate on its network or the PSTN network. The Company’s hosted telecommunications services are powered by its proprietary implementation of standard Internet, Web and IP or cloud technologies. The Company’s services also use its infrastructure. The Company also develops end user portals for account management, license management, billing and customer support, and adopts other cloud technologies through its partnerships. The Company’s hosted telecommunication service offers various essential and advanced features and benefits for small and medium-size businesses. Many of these features included in the service offering are: business productivity features, such as dial-by extension and name, transfer, conference, call recording, unlimited calling to anywhere in the U.S. and Canada, International calling, toll free (inbound and outbound); individual productivity features, such as caller id, call waiting, last call return, call recording, music-on-hold, voicemail, unified messaging, hot-desking; group productivity features, such as call park, call pickup, interactive voice response, individual and universal paging, corporate directory, multi-party conferencing, group mailboxes; call center features, such as automated call distribution, call monitor, whisper and barge, automatic call recording; advanced unified communication features, such as find-me-follow-me, sequential ring and simultaneous ring; mobile features, such as extension dialing, transfer and conference and hand-off from WiFi to/from 3G and 4G, as well as other data services; traditional private branch exchange features, such as busy lamp fields, system hold, 16-48 port density analog devices; expanded desktop device selection, such as entry level phone, executive desktop, DECT phone for roaming users; advanced faxing solution, such as Cloud Fax allowing customers to send and receive Faxes from their email clients, mobile phones and desktops without having to use a fax machine simply by attaching a file; and Web based online portal to administer, manage and provisioning the system, manage the account, billing and activity. Some of the advanced features, such as automatic call recording and call center features require additional monthly fees.

Search Engine Optimization (SEO

The Company focuses on the strategic selection of keywords and prioritizes keywords that have healthy search volumes and high ‘win’ capability. The Company’s SEO packages include a keyword interview, strategic keyword research, baseline ranking report, search engine optimization plan, and comparison ranking report. Link Building: The Company uses an approach for link building that follows search engine Webmaster guidelines. It uses strategies that include, but aren’t limited to: Web 2.0 sites, social media and social bookmarking sites, vertical portals, local directories, live directories, and others.

Paid Search Management

The Company offers paid search management services, such as management of Google AdWords, Yahoo, and Microsoft Advertising adCenter accounts for its customers. It assists customers by taking a conservative approach to paid search management.

Website Design and Development

Using its proprietary software and processes, the Company designs and develops Websites with conversion in mind. The Company’s Website design packages range from a semi-custom template based design package to a completely custom design package. It incorporates analytics into every Website it builds. Once the site is complete, the Company provides tutorials and tools to allow customers to make changes to their sites as often as necessary without having to pay additional programming fees.

Company Address

Crexendo Inc

1615 S 52nd St
TEMPE   AZ   85281-6233
P: +1801.2270004
F: +1302.6745266

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