Profile: Franklin Covey Co (FC.N)

FC.N on New York Stock Exchange

24 Nov 2014
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Franklin Covey Co., incorporated on December 2, 1983, is a global company specializing in performance improvement. The Company helps organizations achieve results that require a change in human behavior. The Company contracts with licensee partners who deliver its content and provide services in over 140 other countries and territories around the world. The Company also provides clients with training in management skills, relationship skills, and individual effectiveness, and the Company can provide personal-effectiveness literature and electronic educational solutions to its clients as needed. The Company’s practices are designed to provide content and delivery, including books and recognized thought leadership, multiple delivery and teaching methods, a practice-centric focused sales force, and practice-specific marketing support.


The Company’s Leadership practice is designed to develop leaders who achieve sustained superior performance, engage employees to achieve the most critical objectives, win the loyalty of customers and other stakeholders, and build a strategic advantage by identifying and making a distinctive contribution. Its eadership solutions are comprehensive and include The 7 Habits of Highly Effective People-Signature Program; The 7 Habits for Managers; The 7 Habits of Highly Effective People: Introductory Workshop for Associates; Leadership: Great Leaders, Great Teams, Great Results; Leadership Modular Series, and Executive Coaching. The 7 Habits of Highly Effective People is designed to drive organizational success by helping participants adopt the paradigms and behaviors of effective people. The 7 Habits for Managers solution teaches the fundamentals of today’s mobile knowledge worker. Both new and experienced managers acquire a set of tools to help them meet today’s management challenges, including conflict resolution, prioritization, performance management, accountability and trust, execution, collaboration, and team and employee development.

The Company’s 7 Habits of Highly Effective People workshop for employees at all levels is designed to help employees become empowered with new knowledge, skills, and tools to confront issues, work as a team, increase accountability, and raise the bar on what they can achieve. Leadership: Great Leaders, Great Teams, Great Results offering contains the entire core content of the Company’s Leadership practice. The workshop features videos that present the latest on its own research and thinking, along with the best thinking of other leadership experts. The Leadership Modular Series consists of seven stand-alone modules that teach imperatives leaders can apply to create a work environment that addresses the needs of the knowledge worker three to four hours at a time. He Company offers senior executives a coaching experience created in partnership with Columbia University, which includes methodologies approved by the International Coach Federation (ICF).


The Company’s works directly with leadership teams to help them clarify the few wildly important goals that the execution of their strategy requires, identify the few key measures that lead to the achievement of these goals, create clear and compelling scoreboards, and build a culture and cadence of accountability so that the goals are achieved. Its key execution offerings include The 4 Disciplines of Execution, and What the CEO Wants You to Know: Building Business Acumen. The Company helps managers leave the session with clearly identified goals and measures, a draft scoreboard for their team, and an accountability plan to help everyone move forward on the goals. The Company’s is designed to fully support the Company’s 4 Disciplines of Execution methodology. This on-line service assists organizations in developing and tracking progress on wildly important goals and provides a cadence of accountability to both organizations and individuals. What the CEO Wants You to Know: Building Business Acumen training supports the execution practice disciplines by helping individuals and teams better understand the financial engine of their business and how they can positively affect it.


The Company’s Productivity practice equips individuals, teams, and organizations to consistently make intentional high-value decisions and execute on high-impact goals and projects with excellence in the midst of unlimited choices, demands, and distractions. The Company’s productivity practice offerings include The 5 Choices to Extraordinary Productivity, Project Management and Writing Advantage. The 5 Choices to Extraordinary Productivity program is designed to provide the skills, knowledge and attitudes that allow individual contributors, teams and organizations to be able to identify, validate, and act on what’s most important. Instead of trying to get everything done, participants focus on how to get the right things done. This discernment enables them to make wiser decisions, harness technology to enhance workflow, and put their finest attention and energy on executing what matters most. The Company’s Writing Advantage program teaches participants how to set quality writing standards that help people increase productivity, resolve issues, avoid errors, and heighten credibility. Participants learn how to write faster with more clarity, and gain skills for revising and fine-tuning every style of document. With Presentation Advantage solution, participants learn how to craft presentations around essential objectives, present key concepts and ideas with power and enthusiasm, design and present effective visuals, and employ techniques for polishing and mastering presentation delivery.


The Company’s Trust practice is built on The Speed of Trust by Stephen M. R. Covey, and includes offerings to help leaders and team members develop the competencies to make trust a strategic advantage. Leading at the Speed of Trust program engages leaders at all levels in identifying and closing the trust gaps in their organization. Instead of paying trust taxes organizations can begin to realize trust dividends. Working at the Speed of Trust- For Associates workshop helps individual contributors identify and address trust gaps in their personal credibility and in their relationships at work. Using examples from their work and focusing on real-world issues, participants discover how to communicate transparently with peers and managers, improve their track record of keeping commitments, focus on improving internal customer service with others who depend on their work, and much more.

Sales Performance

The Company provides an approach that delivers the what to do and how to do for mutual seller/buyer benefits. Through consulting, training, and coaching, its sales performance practice helps sales leaders and salespeople act as genuine trusted business advisors who create value and help clients succeed. Helping Clients Succeed is a mind-set, skill-set, and tool-set for becoming client-centered. It is a way of thinking, being, and behaving for sales professionals. It is also a process for creating candid dialogue, fresh thinking, collaboration, insightful decision making, and robust execution-with clients and within an organization.

Winning Customer Loyalty

The Customer Loyalty practice helps leaders of multiunit organizations create a culture where employees are engaged and equipped to deliver great customer experiences. To do this, customer loyalty specialists draw from an array of offerings to craft a solution that works with each company’s culture, operating environment, and strategic vision. The Company has partnered with Frank Reichheld, creator of the Net Promoter System to help organizations measure and improve customer and employee loyalty through accurate metrics and training and development. The Company’s customer loyalty practice is designed to help organizations collect statistically valid feedback from a representative sample of customers and employees; increase the visibility of customer-service metrics so managers get real time feedback; apply an accountability process at frontline teams so they deliver exceptional customer service at a much higher percentage of the time, and measure and improve employee engagement.


The Company’s education practice is dedicated to helping educational organizations build a culture that will produce great results. The Company’s offerings address all grade levels and help faculty and students develop the critical leadership and effectiveness skills they will need to succeed in a knowledge-based, networked world. The Leader in Me process is designed to be integrated into a school’s core curriculum and everyday language. The methodology is designed to become part of the culture, gain momentum, and help to produce improved results year after year. The Introduction to The 7 Habits of Highly Effective Teens workshop from the Company, based on the best-selling book of the same name by Sean Covey and the business book The 7 Habits of Highly Effective People, gives young people a set of tools to deal with life’s challenges. The training is a means for educators, administrators, and superintendents to help improve student performance; reduce conflicts, disciplinary problems, and truancy; and enhance cooperation and teamwork among parents, teens, and teachers.

The Company’s media publishing department extends its influence into both traditional publishing and new media channels. The Company’s media publishing offers books, e-books, audio products, downloadable and paper-based tools, and content-rich software applications for smart phones and other handheld devices to consumer and corporate markets.

The Company competes with Development Dimensions International, CRA International, Inc., Learning Tree International Inc., GP Strategies Corp., American Management Association, Wilson Learning, Forum Corporation, Corporate Executive Board Co., and the Center for Creative Leadership.

Company Address

Franklin Covey Co

2200 W Parkway Blvd
SALT LAKE CITY   UT   84119-2099
P: +1801.8177171

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