Profile: Franklin Covey Co (FC.N)
18 Dec 2013
Franklin Covey Co. (FranklinCovey) is a global provider of training and consulting services delivering principle-based curriculum and effectiveness tools to its customers. It operates globally with one common brand and business model designed to enable it to provide clients globally with the same level of service. The Company operates four regional sales offices in the United States; wholly owned subsidiaries in Australia, Japan, and the United Kingdom; and contract with licensee partners who deliver its curriculum and provide services in over 140 other countries and territories globally. Its business-to-business service utilizes its expertise in training, consulting and technology. It also provides clients with training in management skills, relationship skills, and individual effectiveness, and can provide personal-effectiveness literature and electronic educational solutions to its clients as needed. Its practice areas and product lines include Leadership, Productivity, Trust, Execution, Sales Performance, Education and Customer Loyalty. In March 2013, the Company acquired NinetyFive 5 LLC .
The Company helps organizations develop leaders who build teams through four imperatives: Inspire Trust, Clarify Purpose, Align Systems and Unleash Talent. Its Great Leaders, Great Teams, Great Results offering contains the core content of FranklinCovey’s Leadership practice. The workshop features videos, along with the thinking of other leadership experts, including Jack Welch, Winning; Fred Reichheld, The Ultimate Question; Clayton Christensen, The Innovator’s Solution, and Stephen R. Covey, The 8th Habit. Its Leadership Foundations workshop is designed to prepare emerging leaders to take on roles and responsibilities in the future. The Leadership Modular Series consist of seven stand-alone modules that teach imperatives leaders can apply immediately to create a work environment that addresses the needs of the knowledge worker. For leaders who cannot attend multiple days of training, the Leadership Modular Series lets them focus on one specific leadership competency, three to four hours at a time. FranklinCovey’s The 7 Habits for Managers solution teaches the fundamentals of leading today’s mobile knowledge worker.
The Company offers senior executives a coaching experience created in partnership with Columbia University. It leverages content, methodology, and tools to guide leaders in discovering and unleashing the potential they already possess. In one-on-one or team sessions, its executive coaches help senior-level executives to work through issues, helping them establish initiatives that are clear, defined, and actionable, and provide supportive accountability until their goals are reached. It also offers one-on-one executive coaching in leadership development, strategy, goal execution and personal work/life areas.
The Company’s productivity course, The 5 Choices to Extraordinary Productivity is designed to provide the in-depth skills, knowledge and attitudes that allow individual contributors, teams and organizations to be able to identify, validate, and act on what’s most important.
The Company’s Trust practice includes offerings to help leaders and team members develop the competencies to make trust a strategic advantage. Its Leading at the Speed of Trust program engages leaders at all levels in identifying and closing the trust gaps in their organization. Working at the Speed of Trust For Associates workshop helps individual contributors identify and address trust gaps in their personal credibility and in their relationships at work.
The Company’s execution offerings include The 4 Disciplines of Execution : Manager Certification, The 4 Disciplines of Execution: Skills Workshop and Team Work Session, Execution Quotient (xQ) Assessment, and What the CEO Wants You to Know: Building Business Acumen. The purpose of Manager Certification includes helping managers to develop specific skills, and to create actual work plans. Its one- or two-day work session is to help teams understand the methods and develop the skills of consistent execution. This offering allows organizations to measure their overall ability to execute their goals. The xQ is a culture-wide assessment based on factors that contribute to consistent execution. This training supports the execution disciplines by helping individuals and teams better understand the financial engine of their business and how they can positively affect it.
FranklinCovey provides an approach that delivers what to do and how to do for mutual seller/buyer benefits. Through consulting, training, and coaching, its Sales Performance practice helps sales leaders and salespeople act as business advisors who create value and help clients succeed. The acronym INORDER represents the underlying sales methodology it uses in Helping Clients Succeed. Each module in the methodology represents a different stage in the sales process, starting from the front end with initiating new opportunities (INO) and qualifying opportunities (ORD), then closing at the back end with winning and growing opportunities (ER).
The FranklinCovey Education Solutions practice helps educational organizations build the culture. Its The Leader in Me process is designed to be integrated into a school’s core curriculum and everyday language. The methodology is designed to become part of the culture, gain momentum, and help to produce improved results year after year. The Leader in Me process also helps create a common language within a school and is designed to produce a holistic school-wide experience for primary school teachers and their classrooms that proceeds in three phases: Faculty Development, Implementation Training and Classroom Implementation.
The Company provides training to students with a step-by-step framework for boosting self-image, building friendships, resisting peer pressure, achieving goals, improving communication and relationships with parents. It also offers a workshop built around the book The 6 Most Important Decisions You’ll Ever Make. The 7 Habits of Highly Effective College Students workshop contains eight hours of instructional material, which can be taught in a one day or modular format. Clients can become licensed to train their own student’s onsite, or have its facilitators present a custom program on their campus.
Winning Customer Loyalty
The Company’s Winning Customer Loyalty practice helps leaders of multiunit organizations create a culture where employees are engaged and equipped to deliver customer experiences. Its solution includes customer scores, employee scores, loyalty portal, lead measure identification, systems alignment, manager certification and frontline training. Loyalty Portal is a Web-based dashboard that allows every unit to see their scores, reach out to customers, and manage their team’s focus on the key activities that drive customer loyalty. Its consultants guide the senior team through a lead measure identification process. Systems alignment helps the senior team to align compensation, training and other systems around the goals and remove operational barriers to execution. Unit-level managers are certified to engage their teams around their scores, lead measures, and key activities. Frontline training provides training in areas, such as scoreboarding, focus and execution, leadership, and creating a culture of service. This training, as well as supportive tools, is delivered to each unit through the Loyalty Portal.
The Company’s Media Publishing practice extends its influence into both traditional publishing and new media channels. FranklinCovey Media Publishing offers books, e-books, audio products, downloadable and paper-based tools, and content-rich software applications for smart phones and other handheld devices, like the Apple iPhone, to consumer and corporate markets.
The Company competes with Development Dimensions International, CRA International, Inc., Learning Tree International Inc., GP Strategies Corp., American Management Association, Wilson Learning, Forum Corporation, Corporate Executive Board Co., and the Center for Creative Leadership.
Franklin Covey Co
2200 West Parkway Boulevard
SALT LAKE CITY UT 84119-2331