United States

Profile: Franklin Covey Co (FC.N)

FC.N on New York Stock Exchange

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Franklin Covey Co. (FranklinCovey), incorporated on December 2, 1983, is engaged in performance improvement. The Company operates in seven areas: Leadership, Execution, Productivity, Trust, Sales Performance, Customer Loyalty, and Education. The Company operates globally with one common brand. The Company also provides clients with training in management skills, relationship skills and individual effectiveness. The Company provides personal-effectiveness literature and electronic educational solutions to its clients. The Company’s practices are designed to provide content and delivery, including books and recognized thought leadership, multiple deliveries and teaching methods, a practice-centric focused sales force, and practice-specific marketing support.


The Company’s Leadership practice is designed to develop leaders who achieve sustained superior performance, engage employees to achieve the objectives, win the loyalty of customers and other stakeholders, and build a strategic advantage by identifying and making a distinctive contribution. The Company’s leadership solutions include The 7 Habits of Highly Effective People-Signature Program; The 7 Habits for Managers; The 7 Habits of Highly Effective People: Introductory Workshop for Associates; Leadership: Great Leaders, Great Teams, Great Results; Leadership Modular Series, and Executive Coaching.

The 7 Habits of Highly Effective People is designed to provide training that helps organizations achieve sustained results by helping individuals and leaders are measurably more effective. The 7 Habits for Managers teaches the fundamentals of mobile knowledge worker. The 7 Habits of Highly Effective People is designed to help employees become empowered with new knowledge, skills, and tools to confront issues, work as a team, increase accountability, and raise the bar on what they can achieve.

The Leadership offering contains the entire core content of Franklin Covey’s Leadership practice. Leadership Modular Series consists of seven modules that teach imperatives leaders can apply to create a work environment that addresses the needs of the knowledge worker three to four hours at a time. Executive Coaching offers senior executives a coaching experience created in partnership with Columbia University, which includes methodologies approved by the International Coach Federation (ICF).


The Company work directly with leadership teams to help them clarify the few important goals that the execution of strategy requires, identify the few measures to the achievement of these goals, create clear and compelling scoreboards, and build a culture and cadence of accountability. The Company’s execution offerings include The 4 Disciplines of Execution, My4DX.com and What the CEO Wants You to Know: Building Business Acumen. The 4 Disciplines of Execution includes helping managers not only develop specific skills, but to also create actual work plans. My4DX.com supports the Company’s 4 Disciplines of Execution methodology. What the CEO Wants You to Know supports the Execution practice disciplines by helping individuals and teams to understand the financial engine of business.


The Company’s Productivity practice equips individuals, teams and organizations to consistently make intentional decisions and execute on goals and projects in the midst of unlimited choices, demands and distractions. The Company’s Productivity practice offerings include The 5 Choices to Extraordinary Productivity, Project Management and Writing Advantage. The 5 Choices to Extraordinary Productivity is designed to provide skills, knowledge and attitudes that allow individual contributors, teams, and organizations to be able to identify, validate and act on what’s most important. Project Management workshop teaches a four-step process for skillfully managing projects. Writing Advantage teaches participants how to set quality writing standards that help people increase productivity, resolve issues, avoid errors and heighten credibility. With the Presentation Advantage solution, participants learn how to craft presentations around essential objectives, present key concepts and ideas with power and enthusiasm, design and present visuals, and employ techniques for polishing and mastering presentation delivery.


The Company’s Trust practice is built on the book, The Speed of Trust by Stephen M. R. Covey, and includes offerings to help leaders and team members develop the competencies. Leading at the Speed of Trust program engages leaders in identifying and closing the trust gaps in organization. Working at the Speed of Trust workshop helps individual contributors identify and address trust gaps in personal credibility and in relationships at work.

Sales Performance

The Company’s Sales Performance provides an approach that delivers what to do and how to do for mutual seller or buyer benefits. Through consulting, training, and coaching, the Company’s Sales Performance practice helps sales leaders and salespeople act as genuine trusted business advisors who create value and help clients succeed. It is also a process for creating candid dialogue, fresh thinking, collaboration, insightful decision making and robust execution.

Customer Loyalty

The Company’s Customer Loyalty practice helps leaders of multiunit organizations create a culture where employees are engaged and equipped to deliver customer experiences. The Company’s Customer Loyalty practice is designed to help organizations include collect statistically valid feedback from a representative sample of customers and employees; increase the visibility of customer-service metrics so managers get real-time feedback; apply an accountability process at frontline teams so they deliver exceptional customer service, and measure and improve employee engagement.


The Company’s Education practice is dedicated to helping educational organizations build a culture that will produce results. The Company’s offerings address all grade levels and help faculty and students develop the critical leadership and effectiveness skills they will need to succeed in a knowledge-based, networked world. The Leader in Me process is designed to be integrated into a school’s core curriculum and everyday language. The methodology is designed to become part of the culture, gain momentum, and help to produce results year after year. The training is a means for educators, administrators, and superintendents to help improve student performance; reduce conflicts, disciplinary problems, and truancy, and enhance cooperation and teamwork among parents, teens, and teachers.

The Company competes with Development Dimensions International, CRA International, Inc., Learning Tree International Inc., GP Strategies Corp., American Management Association, Wilson Learning, Forum Corporation, Corporate Executive Board Co. and the Center for Creative Leadership.

Company Address

Franklin Covey Co

2200 W Parkway Blvd
SALT LAKE CITY   UT   84119-2099
P: +1801.8177171

Company Web Links