Profile: Flowers Foods Inc (FLO)
14 Mar 2014
Flowers Foods, Inc. (Flowers Foods) incorporated in October 2000, is a producer and marketer of bakery products in the United States. The Company is the producer and marketer of packaged bakery foods for retail and foodservice customers in the United States. Flowers Foods operates 44 bakeries that produce a range of bakery products, which include breads, buns, rolls, snack cakes, and pastries. These products are sold through a direct-store-delivery network with access to approximately 70% of the United States population in the East, South, and Southwest, as well as in certain markets in California. Select Flowers products are sold nationwide through customers' delivery systems. Among the Company’s top brands are Nature’s Own and Tastykake. The Company has two business segments: direct-store-delivery (DSD segment) and warehouse delivery segment (warehouse segment). In May 2011, the Company acquired Tasty Baking Company. In July 2012, it acquired Lepage Bakeries, Inc. In February 2013, it announced the completion of acquisition of Sara Lee and Earthgrains brands from BBU, Inc. In July 2013, Flowers Foods Inc announced the completion of its acquisition of bread assets, including 20 bakeries; the Wonder, Merita, Home Pride, Butternut, and Nature's Pride brands, and 36 depots from Old HB, Inc.
The DSD segments focuses on the production and marketing of bakery products to United States customers in the Southeast, Mid-Atlantic, Northeast and Southwest, as well as select markets in California and Nevada primarily through its DSD system. The warehouse segment produces snack cakes and breads and rolls that are shipped both fresh and frozen to national retail, foodservice, vending, and co-pack customers through their warehouse channels. The Company’s brands include Whitewheat, Cobblestone Mill, Blue Bird, ButterKrust, Dandee, Mary Jane, and Mary Jane and Friends. During the year ended December 31, 2011, it introduced the new products under this brand, including Nature’s Own Whitewheat Sandwich Rounds; Nature’s Own Whole Grain Sandwich Rolls and Hot Dog Rolls; Nature’s Own Cinnamon Raisin Thin Sliced Bagels; Nature’s Own Soft Oatmeal Specialty Bread; Nature’s Own 100% Whole Grain Specialty Bread, and Nature’s Own Honey Wheat Berry Specialty Bread. In addition to Nature’s Own, its DSD segment also markets: a range of specialty breads and rolls under the Company-owned Cobblestone Mill brand; white breads and buns under regional company owned and franchised brands, such as Sunbeam, Bunny, Aunt Hattie’s, Holsum, and ButterKrust; Tastykake and Blue Bird branded snack cakes and pastries; flour, white, and corn tortillas under the Mi Casa and Frestillas brands, and fresh packaged bakery products under store brands for retailers.
The Company’s warehouse segment markets a range of specialty breads and rolls under the European Bakers brand, breads, buns, and rolls for specific foodservice customers, and tortillas and tortilla chips under Leo’s Foods and Juarez. This segment’s snack cakes are sold under the Mrs. Freshley’s, Broad Street Bakery, and store brands. Its warehouse segment products are distributed nationally through retail, foodservice and vending customer warehouses.
The Company competes with Grupo Bimbo S.A. de C.V./Bimbo Bakeries, Hostess Brands, Inc., Sara Lee Corporation, Campbell Soup Company, McKee Foods Corporation, Cloverhill Bakery, Hostess Brands, Inc., Alpha Baking Co., Inc., Rotella’s Italian Bakery, United States Bakery, Turano Baking Company and All Round Foods, Inc.
Flowers Foods Inc
1919 Flowers Circle
THOMASVILLE GA 31757