Profile: 1-800-Flowers.Com Inc (FLWS.O)
13 Mar 2014
1-800-FLOWERS.COM, Inc., incorporated on June 30, 1992, is florist and gift shop. The Company delivers fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. The Company operates in three segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company's brand, such as 1-800-Flowers.com, Flowerama, Celebrations and FineStationery.com. The Gourmet Food and Gift Baskets segment includes the operations of Fannie May Confections Brands, Cheryl's (which includes Mrs. Beasley's), The Popcorn Factory, Winetasting.com, Stockyards.com , DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet, BloomNet Technologies, BloomNet Products and Napco. On September 6, 2011, the Company, through the Winetasting Network subsidiary, completed the sale of certain assets of its wine fulfillment services business.
The 1-800-FLOWERS.COM Gift Shop also includes gourmet gifts, such as popcorn and specialty treats from The Popcorn Factory (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's (1-800-443-8124 or www.cheryls.com); chocolates and confections from Fannie May confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com (www.1800baskets.com); cut-fruit arrangements from FruitBouquets.com (www.fruitbuquets.com); wine gifts from Winetasting.com (www.winetasting.com); meats from Stockyards.com (www.stockyards.com); as well as customizable invitations and personal stationery from FineStationery.com (www.finestationery.com). The Company's Celebrations brand (www.celebrations.com) is an online destination for party ideas and planning tips.
Flowers and Plants
The Company offers fresh-cut flowers and floral and fruit arrangements for all occasions and holidays, available for same-day delivery. The Company provides its customers with a choice of florist designed products, including traditional floral and gift offerings and the Company's line of fruit arrangements under the brand Fruit Bouquets (www.fruitbouquets.com), flowers delivered through its Fresh From its Growers program, and floral creations from its floral artisans. The Company also offers a variety of plants to brighten the home and/or office, and accent gardens and landscapes.
Gourmet Foods and Gift Baskets
The Company manufactures cookies and baked gift items under the Cheryl's and Mrs. Beasley's brands, which are delivered in gift baskets and containers, providing customers with a variety of assortments to choose from. The Popcorn Factory brand pops popcorn and specialty snack products, while Fannie May Confections brands manufactures chocolate and candy under the Fannie May, Fannie Farmer, Harry London and various private label brand names. The Company also launched a co-branded Website which featured the 1-800-BASKETS.COM brand, a collection of gourmet gift baskets confected by DesignPac.
Additionally, through its winetasting.com business, the Company offers its customers an array of different wines from around the world. The Company also licenses the Stockyards name, through which it sells meats, which complements its wine offerings. Many of the Company's gourmet products are packaged in seasonal, occasion specific or decorative tins, fitting the giftable requirement of individual customers, while also adding the capability to customize the tins with corporate logos and other personalized features for the Company's corporate customers' gifting needs.
BloomNet Products and Services
The Company's BloomNet business provides its members with products and services, including clearinghouse services, consisting of the settlement of orders between sending florists (including the 1-800-Flowers.com brand) and receiving florists, advertising, in the form of member directories, including the on-line directory, communication services, by which BloomNet florists are able to send and receive orders and communicate between members, using Bloomlink, the Company's electronic communication system, other services, including Web hosting and point of sale, and wholesale products, which consist of branded and non-branded floral supplies, enabling member florists to reduce their costs through 1-800-Flowers purchasing leverage, while also ensuring that member florists be able to fulfill 1-800-Flowers.com brand orders based on recipe specifications.
1600 STEWART AVE
WESTBURY NY 11590