United States

Profile: 1-800-Flowers.Com Inc (FLWS.OQ)

FLWS.OQ on NASDAQ Stock Exchange Global Select Market

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1-800-FLOWERS.COM, Inc., incorporated on June 30, 1992, is a florist and gift shop. The Company delivers fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. The Company operates through three segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company's brands, such as 1-800-Flowers.com, fruit bouquets, iFlorist and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David, Fannie May Confections Brands, Cheryl's (which includes Mrs. Beasley's), The Popcorn Factory, Stockyards.com, DesignPac and 1-800-Baskets.com. The BloomNet Wire Service segment includes the operations of BloomNet and Napco.

The Company offers fresh-cut flowers and floral and fruit arrangements for all occasions and holidays, available for same-day delivery. The Company provides its customers with a choice of florist designed products, including traditional floral and gift offerings and the Company's line of fruit arrangements under the Fruit Bouquets brand and flowers delivered fresh from the farm. The Company also offers a range of popular plants to brighten the home and/or office, and accent gardens and landscapes. The Company also licenses the Stockyards name through which it sells meats. Many of the Company's gourmet products are packaged in seasonal, occasion specific or decorative tins, fitting the giftable requirement of individual customers, while also adding the capability to customize the tins with corporate logos and other personalized features for the Company's corporate customers' gifting needs.

The Company's BloomNet business provides its members with products and services, including clearinghouse services, consisting of the settlement of orders between sending florists (including the 1-800-Flowers.com brand) and receiving florists; advertising, in the form of member directories, including the industry's first online directory; communication services, by which BloomNet florists are able to send and receive orders and communicate between members, using Bloomlink, the Company's proprietary electronic communication system; other services, including Web hosting, marketing services and point of sale, and wholesale products, which consist of branded and non-branded floral supplies, enabling member florists to reduce their costs through 1-800-Flowers purchasing leverage, while also ensuring that member florists will be able to fulfill 1-800-Flowers.com brand orders based on recipe specifications.

The Company's product offerings can be purchased either through the Web and wireless devices, or through the Company's toll-free telephone numbers, 24 hours a day, seven days a week, for those customers who prefer a personal gift advisor to assist them. The Company offers a range of delivery options, including same-day or next-day service throughout the world. The Company offers more than 9,800 varieties of fresh-cut flowers, floral and fruit bouquets and plants, and more than 8,200 stock keeping units (SKUs) of gifts, gourmet foods and gift baskets, cookies and chocolates.

Consumer Floral segment

The Company's 1-800-Flowers.com is a direct-to-consumer provider of fresh flowers, plants, fruit and gift basket products, balloons, candles and plush stuffed animals. Fruit bouquets is a direct-to-consumer provider of carved fresh fruit arrangements. iFlorist is a direct-to-consumer provider of floral and gift related products sold and delivered throughout Europe. Flowerama is a franchisor and operator of retail flower shops.

Gourmet Food and Gift Baskets segment

The Company's Harry & David is a multi-channel specialty retailer and producer of gift quality fruit, gourmet food products and other gifts marketed under the Harry & David, Wolferman's, Cushman's and Moose Munch brands. Fannie May Confections Brands is a manufacturer and retailer of chocolates and confections. Cheryl's (which includes Mrs. Beasley's) is a baker of cookies and related baked gifts, and Mrs. Beasley's is a baker of cakes, muffins and gourmet gift basket. The Popcorn Factory is a manufacturer of giftable popcorn and specialty treats. Stockyards.com, DesignPac is a designer, assembler and distributor of wholesale gift baskets, gourmet food towers and gift sets. 1-800-Baskets.com is an e-commerce retailer of gift baskets and towers.

BloomNet Wire Service segment

BloomNet is a provider of products and services to the professional florist. Napco is a wholesale merchandiser and marketer of floral industry products.

Company Address

1-800-Flowers.Com Inc

WESTBURY   NY   11590-6696
P: +1516.2376000
F: +1302.6555049

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