Profile: 1-800-Flowers.Com Inc (FLWS.OQ)
6 May 2015
1-800-FLOWERS.COM, Inc., incorporated on June 30, 1992, is a florist and gift shop. The Company delivers fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. The Company operates in three segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company's brands, such as 1-800-Flowers.com, iFLorist, Flowerama, Celebrations and FineStationery.com. The Gourmet Food and Gift Baskets segment includes the operations of Fannie May Confections Brands, Cheryl's (which includes Mrs. Beasley's), The Popcorn Factory, Stockyards.com, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet, BloomNet Technologies, BloomNet Products and Napco.
The Company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candy and wine. In addition to selecting its core products, the Company’s merchandising team works with manufacturers and suppliers to select and design products that meet the seasonal, holiday and other special needs of its customers.
Flowers and Plants
The Company offers fresh-cut flowers and floral and fruit arrangements for all occasions and holidays, available for same-day delivery. The Company provides its customers with a choice of florist designed products, including traditional floral and gift offerings and the Company's line of fruit arrangements under the brand Fruit Bouquets (www.fruitbouquets.com) and flowers delivered fresh from the farm. The Company also offers a range of plants to brighten the home and/or office, and accent gardens and landscapes.
Gourmet Foods and Gift Baskets
The Company manufactures cookies and baked gift items under the Cheryl's and Mrs. Beasley's brands, which are delivered in gift baskets and containers, providing customers with a variety of assortments to choose from. The Popcorn Factory brand pops popcorn and specialty snack products, while Fannie May Confections brands manufactures chocolate and candy under the Fannie May, Fannie Farmer, Harry London and various private label brand names. The 1-800-BASKETS.COM brand features a collection of gourmet gift baskets and related products confected by DesignPac, as well as through third parties. The Company also licenses the Stockyards name through which it sells meats. Many of the Company's gourmet products are packaged in seasonal, occasion specific or decorative tins, fitting the giftable requirement of individual customers, while also adding the tins with corporate logos and other personalized features for the Company's corporate customers' gifting needs.
BloomNet Products and Services
The Company's BloomNet business provides its members with products and services, including clearinghouse services, consisting of the settlement of orders between sending florists (including the 1-800-Flowers.com brand) and receiving florists; advertising, in the form of member directories, including the online directory; communication services, by which BloomNet florists are able to send and receive orders and communicate between members, using Bloomlink, the Company's electronic communication system; other services, including Web hosting and point of sale, and wholesale products, which consist of branded and non-branded floral supplies, enabling member florists to reduce their costs through 1-800-Flowers purchasing leverage, while also ensuring that member florists will be able to fulfill 1-800-Flowers.com brand orders based on recipe specifications.
1600 STEWART AVE
WESTBURY NY 11590