Profile: Global Cash Access Holdings Inc (GCA.N)

GCA.N on New York Stock Exchange

7.51USD
2:45pm EDT
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$0.26 (+3.59%)
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Global Cash Access Holdings, Inc. (Holdings) is a holding company. The Company is a global provider of cash access and data intelligence services and solutions to the gaming industry. The Company operates in three segments: cash advance, ATM and check services. Its cash access products and services enable three primary types of electronic payment transactions: automated teller machine (ATM) cash withdrawals, credit card cash access transactions and point-of-sale (POS) debit card transactions. In addition, it also provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. It also sells and services cash access devices, such as slot machine ticket redemption and jackpot kiosks to the gaming industry. During the year ended December 31, 2011, the Company processed over 90 million transactions. On November 15, 2011, the Company acquired MCA Processing LLC.

The Company provides check verification and warranty services to gaming establishments that cash patron checks and provide various marketing services and casino patron data services to many of its gaming establishment customers. At some of its gaming establishment customers, the Company provides satellite cage and booth staffing services at which Global Cash Access, Inc. (GCA) employees cash patron checks and complete its cash access transactions; at all other gaming establishments, its cash access transactions are completed at the casino cage by the gaming establishment's employees or representatives. Its customer solutions consist of cash access products and services, information services and cashless gaming products.

Cash Access Products and Services

Casino Cash Plus 3-in-1 ATM is an unmanned, cash-dispensing machine that offers patrons a quick way to access cash through ATM cash withdrawals, POS debit card transactions and credit card cash access transactions directly or using its 3-in-1 rollover functionality. 3-in-1 rollover functionality allows a gaming patron to convert an unsuccessful ATM cash withdrawal transaction into a POS debit card transaction or a credit card cash access transaction.

Check verification and warranty services allow gaming establishments to manage and reduce risk on patron checks that they cash. A gaming establishment can query its Central Credit database to review the check cashing history of a gaming establishment patron before deciding whether to cash the patron's check. QuikCash is the brand name of its, non-ATM cash access kiosks. Its QuikCash kiosks are customer-activated terminals that provide patrons with access to credit card cash access and POS debit card transactions.

Cash Access Equipment Sales and Services

The Company sells and services specialty equipment to gaming establishments that enable their patrons to access cash in a self-service environment. Full Service Kiosk is a multi-function patron kiosk, which may incorporate its3-in-1 rollover functionality for cash access into a self-service kiosk for slot ticket redemption and bill breaking services provided by Western Money or other redemption device manufacturers. When a patron presses the cash out button on a cashless slot machine, the patron receives the value of the paper slot ticket dispensed from a printer embedded in the slot machine. The ticket can then be inserted into other slot machines or exchanged for cash at a redemption device. The availability of its cash access services on these slot ticket redemption devices provides the Company with additional points of contact with gaming patrons at locations that are closer to the slot machines than traditional cash access devices that are typically located on the periphery of the gaming area within the gaming establishment.

Information Services

The Company markets its information services to gaming establishments to assist in credit decision-making, automating cashier operations and enhancing patron marketing activities. Its Central Credit database contains decades of gaming patron credit history and transaction data on millions of gaming patrons. Central Credit offers a variety of tools to assist its customers in the underwriting of gaming patron credit requests. At a gaming establishment's request, it can augment the information provided in its gaming credit reports with traditional credit reports or bank ratings obtained from third-party consumer credit bureaus and bank reporting agencies.

QuikCash Plus (QCP) Web and QCPXpress are browser-based, full service cash access transaction processing systems for gaming establishment cashier operations that run on a gaming establishment's own computer hardware. Cashiers using QCP Web and QCPXpress can process credit card cash access transactions, POS debit card transactions, check verification and warranty services and money transfer services online through a single terminal. QCP Web and QCPXpress are delivered as application services with customizable user interfaces that allow gaming establishments to add additional workstations by simply connecting them to the application server. In addition, QCP Web and QCPXpress can assist gaming establishments in satisfying legal reporting requirements by providing information that may assist gaming establishments in completing required regulatory reports, such as Currency Transaction Reports (CTRs) and Suspicious Activity Reports (SARs).

Gaming establishment marketing professionals can use its patron marketing service to develop, implement and refine their customer loyalty programs. QuikReports is a browser-based reporting tool that provides marketing professionals with real-time access to, and analysis of, information on patron cash access activity. It provides the information through a secure Internet connection at user-specified levels of detail ranging from aggregated summary information to individual cash access transactions. QuikMarketing/Casino Share Intelligence is database services that allow the Company to query its patron transaction database using criteria supplied by the gaming establishment. This database can be used for direct marketing, market share analysis and a variety of other patron promotional uses. The Company’s patron transaction database includes information that is captured from transactions it processes, in which personal information is available; ATM transactions are not included. Patrons may opt out of having their names included in QuikMarketing mailing lists.

Cashless Gaming Products

Cashless gaming, also known as ticket-in-ticket-out (TITO), reduces the amount of cash utilized in slot machines by dispensing bar-coded tickets instead of cash for jackpots and cash-outs. QuikTicket is a product that allows a cash access transaction to be completed with a bar coded ticket in lieu of cash.

The Company competes with Global Payments, Inc. and U.S. Bancorp.

Company Address

Global Cash Access Holdings Inc

Suite 120
3525 East Post Road
LAS VEGAS   NV   89120
P: +1800.8337110
F: +1866.6724371

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