Profile: Google Inc (GOOG.O)

GOOG.O on Nasdaq

2 Jul 2015
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Google Inc. (Google), incorporated on October 22, 2002, provides its products and services in more than 100 languages and in more than 50 countries, regions and territories. The Company offers a range of products across screens and devices. The Company delivers both performance advertising and brand advertising. The Company has an ad technology platform for brand advertisers, agencies, and publishers to power their digital marketing businesses across display, mobile and video. The Company’s subsidiaries include Google Ireland Holdings, Google Ireland Limited and Google International LLC.

The Company’s performance advertising creates and delivers relevant ads, which leads to direct engagement with advertisers. Most of its performance advertisers pay its customers on a cost-per-engagement basis, like when a user engages in their ads. Performance advertising lets its advertisers connect with users while driving measurable results. For performance advertisers, AdWords, its primary auction-based advertising program, creates text-based ads that appear on Google Websites and the Websites of Google Network Members, who use its advertising programs to deliver relevant ads alongside their search results and content. In addition, the partners that comprise the Google Network use its AdSense program to deliver relevant ads. The Company invests in its advertising programs and to make upgrades, including Enhanced Campaigns, which helps advertisers to create advertising and marketing campaigns that run across multiple devices, and Estimated Total Conversions, which help advertisers, measure the solutions of their campaigns in a multi-screen world. Brand advertising enhances users’ awareness of and affinity with advertisers’ products and services, through videos, text, images and other interactive ads that run across various devices. It helps brand advertisers deliver digital videos and other types of ads to audiences for its brand-building marketing campaigns and in turn, distributes their ads, such as the TrueView ads displayed on its YouTube videos.

The Company competes with Yahoo! Inc., Microsoft Corporation, Yandex, Baidu, Inc., Naver Corporation, Mindspark Interactive Network, Inc., KAYAK Software Corporation, InfoSpace, LLC, LinkedIn Corporation, WebMD, LLC.,, Inc., eBay Inc., Facebook, Inc., Twitter Inc., Criteo and AppNexus Inc.

Company Address

Google Inc

1600 Amphitheatre Pkwy
MOUNTAIN VIEW   CA   94043-1351
P: +1650.6234000
F: +1302.6555049

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