Profile: Alphabet Inc (GOOG.OQ)
18 Jan 2017
Alphabet Inc., incorporated on July 23, 2015, is a holding company. The Company holds interests in Google Inc. (Google). The Company's segments include Google and Other Bets. Google segment includes Internet products, such as Search, Ads, Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome, Google Play, and hardware products, including Chromecast, Chromebooks and Nexus, which are sold by the Company. Its technical infrastructure and Virtual Reality are also included in Google segment. Google segment is engaged in advertising, sales of digital content, applications and cloud services, as well as sale of Google branded hardware. The Other Bets segment consists of various operating segments and includes businesses, such as Access/Google Fiber, Calico, Nest, Verily, GV, Google Capital, X and other initiatives. Other Bets segment is engaged in the sale of Nest hardware products, Internet and television services through Google Fiber, and licensing and research and development (R&D) services through Verily. Google offers products, including Gmail, which is an e-mail service; Chrome, which is a browser, and Google Play, which allows access to movies, books, music and application on various devices. Google offers platforms, including Chrome OS and Android mobile operating system.
The Company offers advertising solutions for businesses with a range of products across screens and devices. It delivers performance advertising and brand advertising. Its performance advertising lets its advertisers connect with users. It offers AdWords, which is an auction-based advertising program that helps to create text-based advertisements that appear on Google Websites and the Websites of Google Network Members using its advertising programs to deliver relevant advertisements together with their search results and content. Its performance advertising also includes AdSense program to deliver relevant advertisements. Google Websites consist of AdWords; YouTube, including YouTube TrueView and Google Preferred, and properties, including Gmail, Finance, Maps and Google Play. Google Network Members' Websites consist of AdSense (such as AdSense for Search and AdSense for Content), AdExchange, AdMob, DoubleClick Bid Manager, and other network products, including AdSense for Domains. The Company helps brand advertisers to deliver digital videos and other types of advertisements to specific audiences for marketing campaigns. It distributes advertisements, such as the TrueView advertisements displayed on its YouTube videos. It has an advertisement technology platform for brand advertisers, agencies and publishers to help in digital marketing businesses.
The Company competes with Yahoo, Microsoft, Yandex, Baidu, Naver, WebCrawler, MyWebSearch, Kayak, LinkedIn, WebMD, Amazon, eBay, Facebook, Twitter, Criteo and AppNexus.
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