Profile: Google Inc (GOOG.OQ)
29 Aug 2014
Google Inc. (Google), incorporated on October 22, 2002, is a global technology company. The Company’s business is primarily focused around key areas, such as search, advertising, operating systems and platforms, enterprise and hardware products. The Company generates revenue primarily by delivering online advertising. The Company also generates revenues from Motorola by selling hardware products. The Company provides its products and services in more than 100 languages and in more than 50 countries, regions, and territories. Effective September 16, 2013, Google Inc acquired Bump Technologies Inc. Effective October 22, 2013, Google Inc acquired FlexyCore, a developer of software. Effective December 6, 2013, Google Inc acquired the entire share capital of SCHAFT Inc. Effective December 14, 2013, Google Inc acquired Boston Dynamics Inc. Effective January 15, 2014, Google Inc acquired Impermium Corp, a developer of SaaS application software. Effective February 7, 2014, Google Inc acquired the remaining 88% interest in Nest Labs Inc. Effective February 21, 2014, Google Inc acquired Spider.io, a provider of online fraud detection services. Effective March 12, 2014, Google Inc acquired Green Throttle Games. In April 2014, Google Inc acquired Titan Aerospace, a Moriarty-based manufacturer of solar-powered drones. Effective May 5, 2014, the Company acquired Rangespan, a provider of information technology services. Effective May 6, 2014, the Company acquired Adometry Inc. Effective May 7, 2014, the Company acquired Appetas Inc, a provider of Website development and design services, and Stackdriver Inc, a Boston-based provider of prepackaged applications software in cloud platform. Effective May 16, 2014, Google Inc acquired Quest Visual Inc. Effective May 20, 2014, Google Inc acquired Enterproid Inc, doing business as Divide. In June 2014, Google Inc acquired mDialog Corp. Effective June 25, 2014, Google Inc acquired Appurify Inc, a San Francisco-based developer of mobile bugging application software. Effective 23, July, 2014, Google Inc acquired drawElements Oy, a Helsinki-based developer of 3D graphics software. Effective August 6, 2014, Google Inc acquired Tinker Square Inc. Effective August 22, 2014, Google Inc acquired Gecko Design Inc. Effective August 26, 2014, Google Inc acquired Zync Inc.
The Company integrates features into its search service and offers specialized search services to help users tailor their search. The Company also offers product listing advertisements (ads), which include product information, such as product image, price, and merchant information, without requiring additional keywords or ad text. In January 2012, it launched Search plus Your World. During the year ended December 31, 2012, it also introduced Google Now and Google’s Knowledge Graph. Google Now is a search feature that gets the right information at just the right time. It tells the day’s weather before start of a day, how much traffic to expect before you leave for work or school, when the next train will arrive as you’re standing on the platform, or favorite team’s score while they’re playing - all automatically with cards appearing throughout the day at the moment you need them. Google’s Knowledge Graph, enables the user to search for things, people or places that Google knows about-landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, works of arts and more-and enhances Google Search in three ways: find the right thing, get the summary, and go deeper and broader.
The Company’s AdWords is a primary auction-based advertising program, which delivers ads to search queries or Web content. With AdWords, advertisers create text-based ads that then appear beside related search results or Web content on its Websites and on thousands of partner Websites in its Google Network, which is the network of third parties that use its advertising programs to deliver relevant ads with search results and content. The Company also offers AdWords on a cost-per-impression basis that enables advertisers to pay the Company based on the number of times their ads appear on its Websites and the Company’s Google Network Members’ Websites as specified by the advertiser. Its AdSense program enables Websites that are part of the Google Network to deliver ads from its AdWords advertisers that are relevant to the search results or content on Websites. In June 2012, the Company integrated its AdMob technology directly into its AdWords system, which enables advertisers to run campaigns across the more than 300,000 mobile applications running ads by AdMob - all from within the AdWords interface.
The Company’s Display advertising consists of videos, text, images, and other interactive ads that run across the Web on computers and mobile devices, including smart phones and handheld computers, such as net books and tablets. The Google Display Network provides advertisers services related to the delivery of display advertising across publishers participating in its AdSense program, publishers participating in the DoubleClick Ad Exchange, and Google-owned sites, such as YouTube and Google Finance. Through its DoubleClick advertising technology, it provides to publishers, agencies, and advertisers the ad serving technology, which is the infrastructure that enables billions of ads to be served each day across the Web. Its DoubleClick Ad Exchange creates a real-time auction marketplace for the trading of display ad space. In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. YouTube also offers analytic tools to help advertisers understand their audience and derive general business intelligence.
The Company is focused on developing easy-to-use ad products to help advertisers extend their reach, help create revenue opportunities for its publisher partners, and deliver relevant and useful ads to users on the go. Google Mobile extends its products and services by providing mobile-specific features to mobile device users. The Company’s mobile-specific search technologies include search by voice, search by sight, and search by location. Google Mobile also optimizes a number of Google’s applications for mobile devices in both browser and downloadable form. In addition, the Company offers advertisers the ability to run search ad campaigns on mobile devices with mobile-specific ad formats, such as click-to-call ads in which advertisers can include a phone number within ad text. AdMob also offers effective ad units and solutions for application developers and advertisers. The Company provides users with relevant local information. The Company has organized information around more than 80 million places globally from various sources across the Web. Users can find addresses, phone numbers, hours of operation, directions and more for millions of local queries like shops, restaurants, parks and landmarks right on Google.com, on Google Maps and on Google Maps for mobile. Its products and services also help local business owners manage their online presence and connect with potential customers.
Operating Systems and Platforms
The Company’s Android is a free and open source mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome Web browser as its foundation. Both the Google Chrome OS and the Google Chrome browser are built around the core tenets of speed, simplicity, and security. The Chrome browser runs on Windows, Mac, and Linux computers. Google+ is a new way to share online just like users do in the real world, sharing different things with different people. Google Play is a cloud-based, digital entertainment destination with more than 700,000 applications (apps) and games plus music, movies and books that its users can find, enjoy and share on the Web and on their Android phone or tablet. Google Drive is a place where users can create, share, collaborate, and keep all of their stuff. Google Docs is built right into Google Drive so users can work with others in real time on documents, spreadsheets and presentations and users’ files go everywhere they do. Google Wallet is a virtual wallet that securely stores credit and debit cards, offers, and rewards cards. Users can tap their phone to pay in-store using Google Wallet anywhere contactless payments are accepted - at over 200,000 merchants across the United States. Google TV is a platform that gives consumers the power to experience television and the Internet on a single screen, with the ability to search and find the content they want to watch. The Google TV platform is based on the Android operating system and runs the Google Chrome browser.
The Company’s enterprise products provide Google technology for business settings. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, it provides hosted, Web-based applications that people can use on any device with a browser and an Internet connection. In addition, the Company provides its search technology for use within enterprises through the Google Search Appliance (real-time search of business applications, intranet applications, and public websites), on their public-facing sites with Google Site Search (custom search engine), and Google Commerce Search (for online retail enterprises). The Company also provide versions of its Google Maps Application Programming Interface (API) for businesses (including interactive Google Maps for public and internal Websites), as well as Google Earth Enterprise (a behind-the-company-firewall software solution for imagery and data visualization). Its enterprise solutions have been adopted by a variety of businesses, governments, schools, and non-profit organizations.
The Company’s Motorola business consists of two segments: Mobile segment and Home segment. The Mobile segment is focused on mobile wireless devices and related products and services. The Home segment is focused on technologies and devices that provide video entertainment services to consumers by enabling subscribers to access a variety of interactive digital television services.
The Company competes with Facebook, Inc., Twitter Inc., Yahoo! Inc., Microsoft Corporation, eBay Inc., and Amazon.com, Inc.
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