Profile: Gap Inc (GPS)
6 Mar 2015
The Gap, Inc. (Gap Inc.), incorporated on April 15, 1988, is a global apparel retail company. The Company offers apparel, accessories, and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. The Company’s portfolio of brands is distributed across multiple channels and geographies in the global retail marketplace. The Company operates in the specialty, outlet, online, and franchise channels. Gap Inc. has Company-operated stores in the United States, Canada, the United Kingdom, France, Ireland, Japan, Italy, China, Hong Kong, and Taiwan. The Company also has franchise agreements with unaffiliated franchisees to operate Gap, Banana Republic, and Old Navy stores throughout Asia, Australia, Eastern Europe, Latin America, the Middle East, and Africa. The Company has 375 franchise store base in 41 countries as of fiscal year ended February 01, 2013. The Company’s products are also available to customers online through Company-owned websites and through the use of third parties that provide logistics and fulfillment services. Most of the products sold under its brand names are designed by the Company and manufactured by independent sources. The Company also sells products that are designed and manufactured by branded third parties, especially at its Piperlime and Intermix brands.
The Company also issue and redeem gift cards through its brands. Gap, Banana Republic, and Old Navy each have a private label credit card program and a co-branded credit card program through which frequent customers receive benefits. Private label and co-branded credit cards are provided by a third-party financing company. The Company purchases private label and non-private label merchandise from over 1,000 vendors having factories in about 40 countries. As of end of fiscal year ended February 01, 2013, the Company had 3,539 Company-operated and franchise store locations.
Gap is the Company’s flagship brand and stands for casual, American style and offers classic apparel at accessible price points to help customers express their individuality. Gap’s children’s apparel market products are sold under GapKids and babyGap brands. The Company has added Maternity apparel to its collection. The Company’s GapBody brand offers loungewear, sleepwear, intimates, and active apparel for women. Gap products are available globally in its specialty and outlet stores, online, and in franchise stores.
Banana Republic is a global apparel and accessories brand focused on delivering modern, workplace style for both men and women. The brand offers versatile workwear that can be styled for any occasion, from desk to dinner. Banana Republic partners with notable fashion designers to offer exclusive limited-edition collections inspired by the designers' styles and trends. Banana Republic collections include apparel, handbags, shoes, jewelry, personal care products, and eyewear for men and women at higher price points than Gap. Customers can purchase Banana Republic products globally in its specialty and outlet stores, online, and in franchise stores.
Old Navy makes American essentials accessible to every family. The brand offers customers on-trend clothing and accessories, as well as updated basics for adults and children at prices in a shopping environment. Customers can purchase Old Navy products in stores and online, which includes online-exclusive items such as a plus-size line. The brand has store outside of North America in Odaiba, Japan; Shanghai, China and in the Philippines.
Piperlime offers a mix of private-label and branded apparel and accessories, as well as leading brands in shoes and handbags. The brand offers customers with a mix of products, brands, and price points, as well as picks and tips on how to wear the season's trends from guest editors. Customers can shop online and in the brand's store, in the SoHo neighborhood of New York.
Athleta is Gap Inc.’s premier fitness and lifestyle brand in the women's active apparel market. Athleta offers high-quality, stylish, and functional apparel, footwear, and accessories across a variety of sports and fitness activities, including crossover apparel and casualwear. Customers can purchase Athleta products online, in stores, and through catalogs.
Intermix is known for its mixing of luxury and contemporary fashion and offers the existing and up-and-coming designer brands. In addition to its array of seasonal must-haves, Intermix also offers exclusive designer product. Customers can shop in stores in the United States and Canada, and online.
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