Profile: Garmin Ltd (GRMN.O)
25 Nov 2015
Garmin Ltd. (Garmin), incorporated on February 9, 2010, is a provider of navigation, communications and information devices, which are enabled by Global Positioning System (GPS) technology. The Company operates through five business segments: marine, outdoor, fitness, automotive/mobile, and aviation markets. Garmin designs, develops, manufactures, markets and distributes a family of hand-held, wearable, portable and fixed-mount GPS-enabled products and other navigation, communications, sensor-based and information products.
Garmin offers a range of automotive navigation products, as well as a range of products and applications designed for the mobile GPS market. Garmin offers to consumers around the world: Personal Navigation Devices (PND), Infotainment Solutions and Mobile Applications. PNDs combine a GPS navigator (with built-in maps) with Garmin's user interface. PNDs are sold under the nuvi, zumo, dezl, and fleet brand names. The zumo series offers motorcycle-specific features, the dezl series offers over-the-road trucking features while the fleet series delivers an integrated tracking and dispatch fleet system. Garmin offers features, such as traffic receivers for traffic avoidance, including some models with lifetime traffic updates; bundled lifetime map updates; spoken street names; voice activated navigation; speed limit indication; lane assist with PhotoReal junction views; Bluetooth hands-free capability; DashCams, and backup cameras, among others.
In addition to PNDs, Garmin has relationships with original equipment manufacturers (OEMs) providing infotainment solutions ranging from portable solutions utilizing an integrated mount within the vehicle to software navigation solutions to embedded systems offering a range of functionality. Garmin offers mobile applications under the brand names, including Viago, StreetPilot and NAVIGON. The applications are offered across a range of smartphones and tablets, including iPhone operating system (iOS), Android and Windows enabled devices.
Garmin offers a range of products designed for use in outdoor activities. Garmin offers to consumers around the world: Outdoor Handhelds, Wearable Devices, Golf Devices, Dog Tracking and Training/Pet Obedience Devices and Action Cameras. Outdoor handhelds range from basic waypoints navigation capabilities to advanced color touchscreen devices offering barometric altimeter, 3-axis compass, camera, microSD card slot for optional customized maps and other features. Outdoor handhelds are sold under the Dakota, Oregon, Rino, Montana, Monterra, eTrex, and GPSMAP brand names. The Approach series of golf-focused devices includes both handhelds and wrist-worn products with up to 30,000 preloaded worldwide golf courses. The offerings range from basic display of yardages to the front, back and middle of greens to advanced, touchscreen devices providing measurement of individual shot distances and display of the exact yardage to fairways, hazards and greens. Garmin offers GPS wrist watches for outdoor activity. Garmin offers a series of dog-focused products providing a range of functionality, including GPS-enabled dog tracking, electronic dog training, and electronic bark correction. The products are offered under the Astro, Alpha, Bark Limiter and Delta brand names. Garmin offers VIRB and VIRB Elite action cameras.
Garmin offers a range of products designed for use in fitness and activity tracking. Garmin offers to consumers around the world: Running/Multi-Sport Watches, Cycling Computers, Cycling Power Meter, Activity Tracking Devices, Swimming Watch, and Garmin Connect. The Forerunner series offers training assistants for athletes with GPS sensor that provide time, speed, distance, pace and other data. Some models also offer a heart rate monitoring function and heart-rate based calorie computation. All models allow runners to upload their data to Garmin Connect, where they can store, analyze and share their workout data. The Edge series measures speed, distance, time, calories burned, climb and descent, and altitude offering an integrated personal training system designed for cyclists. Garmin offers Vector, which is a pedal-based power meter designed specifically for cyclists. It provides power data and measures and presents right and left leg power balance to ANT+ compatible devices.
Garmin offers vivofit, vivoki, and vivosmart to address the growing activity tracking market. The vivofit fitness band provides a personalized daily goal, tracks progress and reminds users when it's time to move. Garmin Swim is a watch designed for swimming pool use and allows users to track stroke type, stroke count, distance, pace and lengths. Users can also upload their swim data to Garmin Connect, where they can store, analyze and share the data. Garmin Connect is a Web-based analytic tool where users can store, analyze and share fitness and wellness data.
Garmin offers a range of products designed for use in the recreational marine industry. Garmin offers to consumers around the world: Chartplotters and Multi-Function Displays (MFDs), Fishfinders, Sounders, Autopilot Systems, Radar, Instruments, very high frequency (VHF) Communication Tranceivers, Handhelds and Wrist-worn Devices, Sailing and Entertainment. Garmin offers chartplotters/MFDs under the GPSMAP brand name. The offerings range from four inch helm-mounted products to 19 inch Glass Helm offerings. Cartography options range from the United States coastal and lake mapping to worldwide base maps to BlueChart g2 Vision charts. Garmin offers two series of fishfinders. The echo series are standalone fishfinders ranging from grayscale displays to the echo 550C. Garmin offers black-box sounders. Garmin offers marine autopilot systems designed for sailboats and powerboats. Garmin offers both radomes and open array radar products. Garmin offers NMEA 2000 and NMEA 0183 compliant instrument displays that show data from multiple remote sensors on one screen. Garmin provides marine radios. Garmin offers a GPS handheld offering a 3-axis tilt-compensated electronic compass, wireless data transfer between compatible units and preloaded cartography for the coastal United States. It also offers quatix, its GPS watch designed for mariners. It designs and manufactures sailing instrumentation systems, and it also supplies binoculars, accessories and Silva branded marine compasses. It designs audio products and accessories.
Garmin's aviation product line includes GPS-enabled navigation, VHF communications transmitters/receivers, multi-function displays, electronic flight instrumentation systems (EFIS), automatic flight control systems, traffic advisory systems and traffic collision avoidance systems, terrain awareness and warning systems, instrument landing system (ILS) receivers, surveillance products, audio panels, cockpit datalink systems and more. The Company offers Integrated Avionics Systems/Flight Decks, Panel-mount aviation products, Portable and Wearable Solutions and Mobile Application. Garmin offers a range of glass avionics from the G3X for the experimental and light-sport aircraft market to the G5000 for the business jet market. The basic capabilities integrated include navigation, communication, attitude, weather, terrain, traffic, surveillance and engine information. Garmin also offers all-glass integrated avionics to the retrofit market through the G500 and G600. These solutions provide electronic flight displays that work with separate Garmin avionics to provide essential information, such as attitude, air data, weather, terrain and traffic.
Garmin provides certified GPS navigation receivers, traditional VHF navigation receivers, instrument landing systems receivers and VHF communication transmitters/receivers. Garmin offers traffic avoidance products combining active and passive surveillance data to pinpoint specific traffic threats. These capabilities are part of its GTS series of systems. The GMA series are audio panels ranging from offerings with basic capabilities for the recreational pilot to advanced capabilities including voice recognition, three dimensional spatial audio processing, advanced auto squelch, ambient noise based volume adjustment and independent pilot/co-pilot communications capabilities. Garmin provides a range of transponder solutions in the GTX series. Garmin offers ADS-B product within the GDL series. Weather capabilities are delivered within its GDL, GSR and GWX series. Garmin offers the aera series and GPSMAP 695/696 as portable avionics solutions. Garmin Pilot is a flight planning, flight plan filing, and pre-flight weather application for display on iOS and Android-based mobile devices.
The Company competes with TomTom N.V., MiTAC Digital Corporation, Harman International Industries, Panasonic Corporation, the Mitsubishi Group, Bushnell, Delorme, Lowrance, MiTAC, SportDOG Brand, Suunto Oy, Google Inc., Apple Inc., Telenav Inc., Bryton Corp., Fitbit Inc., AliphCom dba Jawbone, Polar Electro Oy, Sigma Sports, Timex Corp., Furuno Electronic Company, Johnson Outdoors, Inc., Flir Systems, Inc., Aspen Avionics, Avidyne Corporation, Chelton Flight Systems, CMC Electronics, Free Flight Systems, Honeywell, Inc., L-3 Avionics Systems, Rockwell Collins, Inc., Sagem Avionics, Inc. and Universal Avionics Systems Corporation.