Full Description

Gravity Co., Ltd. (Gravity), incorporated on April 4, 2000, is engaged in developing and distributing online games and other related businesses principally in the Republic of Korea and other countries in Asia, North and South America, and Europe based on the number of peak concurrent users (PCU). The Company’s principal product, Ragnarok Online, is commercially offered in Korea and 37 other countries and markets. Requiem is offered in Korea, the United States, Canada and 15 other countries. Emil Chronicle Online is offered in Korea, Thailand, Hong Kong and Taiwan. R.O.S.E. Online is offered in the United States, Canada and Mexico. Pucca Racing is offered in Korea and Thailand. Its subsidiaries include NeoCyon, Inc., Gravity Interactive, Inc., GungHo Online Entertainment, Inc. and Heartis, Inc.

The Company offers four products: massively multiplayer online role playing games, casual online games, mobile games, and animation and character-based merchandise. Ragnarok Online accounted for 73.3% of its revenues during the year ended December 31, 2008.

Massively multiplayer online role playing games

Massively multiplayer online role playing game is a genre of computer role playing games in which a large number of players interact with one another within a virtual game world. The games offered include Ragnarok Online, R.O.S.E. Online, Requiem, Emil Chronicle Online and Ragnarok Online II. Ragnarok Online is commercially offered in Korea and 37 other countries and markets. Ragnarok Online is an action adventure-based massively multiplayer online role playing game that combines cartoon-like characters, community-oriented themes and combat features in a virtual world within which thousands of players can interact with one another.

R.O.S.E. Online, a three-dimensional game, was developed by TriggerSoft Corporation, in co-ordination with the Company’s in-house game development team. Requiem is designed to showcase user-to-user combat. Emil Chronicle Online was launched in Korea, Thailand, Hong Kong and Taiwan. Emil Chronicle Online is an animation style game based on the chronicles of three races: Emils, Titanians and Dominions, that offers various characters and avatars. Ragnarok Online II is a sequel to Ragnarok Online. It includes pastel-type graphics, advanced character customization and detailed monsters and non-player characters. The Company has 24 designers, 9 programmers and 11 game planners for the development of Ragnarok Online II.

Casual online games

Casual online games fit in to all genres and have any type of game play. The Company offers one casual online game, Pucca Racing. Pucca Racing was co-developed by the Company and Vooz Co., Ltd. The game play is based on bike racing. Players apply various control techniques to achieve acceleration and movements based on performance differences across a selection of bikes.

Ice Age Online

The Company is developing Ice Age Online, which allows interaction among a number of players within a virtual game world. Ice Age Online is an Adobe Flash based massively multiplayer online game. It offers a virtual world with characters and fields based on three popular animated motion pictures: Ice Age, Ice Age: The Meltdown and Ice Age: Dawn of the Dinosaurs.

Mobile games

Mobile games are played using mobile phones and other mobile devices. They have shorter game playtime and less complex user-game interaction. The Company develops and distributes mobile games through its subsidiary in Korea, NeoCyon, Inc.

Game-related products and services

Gravity Entertainment, the Company’s subsidiary, entered into an agreement with G&G Entertainment Inc. for the production and distribution of 26 animation series based on the storyline and characters of Ragnarok Online. The Company sold animation series of Ragnarok Online in digital versatile disc (DVD) and video on demand (VOD) formats in North America.

The Company competes with NCsoft Corporation, CJ Internet Corporation, Neowiz Games and Activision Blizzard, Capcom Entertainment, Inc. and Koei Co., Ltd.