Profile: Home Depot Inc (HD)
22 May 2017
The Home Depot, Inc. (The Home Depot), incorporated on June 29, 1978, is a home improvement retailer. The Company sells an assortment of building materials, home improvement products, and lawn and garden products, and provides various services. The Home Depot stores averaged approximately 104,000 square feet of enclosed space, with over 24,000 additional square feet of outside garden area, as of January 29, 2017. The Home Depot stores serve three primary customer groups: do-it-yourself (DIY) customers, do-it-for-me (DIFM) customers and professional customers. The Company had approximately 2,278 stores located throughout the United States, including the Commonwealth of Puerto Rico and the territories of the United States Virgin Islands and Guam, Canada and Mexico, as of January 29, 2017.
The Company's DIY customers are home owners purchasing products and completing their own projects and installations. The Company assists these customers with specific product and installation questions both in its stores and through online resources and other media designed to provide product and project knowledge. The Company also offers a range of clinics and workshops to impart project knowledge. DIFM customers are home owners purchasing materials themselves and hiring third parties to complete the project or installation. The Home Depot's stores offer a range of installation services targeted at DIFM customers selecting and purchasing products and installation of those products from it in the store online or in their homes through in-home consultations. Its installation programs include categories, such as roofing, siding, windows, cabinet refacing, furnaces and central air systems. Professional Customers are primarily professional renovators/remodelers, general contractors, repairmen, installers, small business owners and tradesmen. The Company offers a range of special programs to these customers, including delivery and will-call services, staff and credit programs.
The Company provides its professional, DIY and DIFM customers to finance their projects by offering private label credit products in its stores through third-party credit providers. The Company offers a range of brands across a range of departments, such as Husky hand tools and tool storage; Everbilt hardware and fasteners; Hampton Bay lighting, ceiling fans and patio furniture; Vigoro lawn care products; RIDGID and Ryobi power tools; Glacier Bay bath fixtures; HDX storage and cleaning products, and Home Decorators Collection furniture and home decor.
Through the Company's Eco Options program, it has created product categories that allow consumers to identify products that meet specifications for energy efficiency, water conservation, healthy home, clean air and sustainable forestry. Its Eco Options Program included over 10,000 products, as of January 29, 2017. Through this program, it sells ENERGY STAR certified appliances, light-emitting diode (LED) light bulbs, tankless water heaters and other products. The Company helps its customers save water through sale of WaterSense-labeled bath faucets, showerheads, aerators, toilets and irrigation controllers. The Company also maintains an in-store rechargeable battery recycling program. The Company has recycled over 860,000 pounds of compact fluorescent lamp (CFL) bulbs and over 930,000 pounds of rechargeable batteries collected from its customers, as of January 29, 2017. It also recycled over 180,000 lead acid batteries collected from its customers under its lead acid battery exchange program, as well as approximately 225,000 tons of cardboard through a cardboard recycling program across its United States stores, as of January 29, 2017.
Home Depot Inc
2455 Paces Ferry Rd SE
ATLANTA GA 30339-1834
Company Web Links
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