Profile: Home Depot Inc (HD.N)
26 May 2015
The Home Depot, Inc. (The Home Depot), incorporated on June 29, 1978, is a home improvement retailer. The Home Depot stores sell a wide assortment of building materials, home improvement products and lawn and garden products and provide a number of services. The Home Depot stores average approximately 104,000 square feet of enclosed space, with approximately 24,000 additional square feet of outside garden area. The Home Depot stores serve three primary customer groups: do-it-yourself (D-I-Y) customers, do-it-for-me (D-I-F-M) customers and professional customers. As of February 2, 2014 (fiscal 2013), the Company was operating 2,263 The Home Depot stores, which included 1,977 stores in the United States, including the Commonwealth of Puerto Rico and the territories of the United States Virgin Islands and Guam; 180 stores in Canada, and 106 stores in Mexico. The Company also offers over 700,000 products through its Home Depot and Home Decorators Collection websites.
D-I-Y customers are home owners who purchase products and complete their own projects and installations. The Company’s associates assist these customers with specific product and installation questions both in its stores and through online resources and other media designed to provide product and project knowledge. D-I-F-M customers are home owners who purchase materials themselves and hire third parties to complete the project or installation. The Home Depot’s stores offers a variety of installation services targeted at D-I-F-M customers who select and purchase products and installation of those products from it in the store. The Company’s installation programs include products, such as carpeting, flooring, cabinets, countertops and water heaters. In addition, it provides professional installation of a number of products sold through its in-home sales programs, such as roofing, siding, windows, furnaces and central air systems. Professional are primarily professional remodelers, general contractors, repairmen, small business owners and tradesmen. The Company offers a variety of special programs to these customers, including delivery and will-call services, dedicated staff and expanded credit programs.
The Company helps its professional, D-I-Y and D-I-F-M customers finance their projects by offering private label credit products in its stores through third-party credit providers. Private label credit card sales accounted for approximately 23% of sales in fiscal 2013. During fiscal 2013, the Company offered a number of brands across a range of departments, such as Husky hand tools and tool storage; Defiant door locks; Everbilt hardware fasteners; Hampton Bay lighting and fans; Vigoro lawn care products; RIDGID and Ryobi power tools; Glacier Bay bath fixtures; HDX tools, hardware, storage and cleaning products, and CE Tech audio-visual accessories. In fiscal 2013, it introduced a number of products to its customers, which include LED light bulbs from Cree; Soft Spring Carpet from Mohawk; customizable patio furniture from Plantation Patterns Patio; wifi-enabled thermostats from Nest and Honeywell; Behr Marquee exterior paint with a one coat coverage guarantee and ability to repel rain within 60 minutes of application, and Double Duty Sawzall Blades from Milwaukee.
From the Company’s Store Support Center, it maintains a global sourcing program to obtain products directly from manufacturers around the world. In addition, the Company has three sourcing offices located in the Chinese cities of Shanghai, Shenzhen and Dalian, as well as sourcing offices in Gurgaon, India; Rome, Italy; Monterrey, Mexico and Toronto, Canada. Through the Company’s Eco Options program it has created product categories that allow consumers to identify environmentally preferred product selections in its stores. Its Eco Options program has over 7,700 products that meet specifications for energy efficiency, water conservation, healthy home, clean air and sustainable forestry. Through this program, it sells products, such as ENERGY STAR refrigerators, dishwashers, compact fluorescent light (CFL) bulbs, EcoSmart LED light bulbs, programmable thermostats, water heaters and other products.
The Company helps its customers save water through sales of WaterSense-labeled bath faucets, showerheads, aerators and toilets. The Company also maintains an in-store rechargeable battery recycling program. This program is available to customers free of charge in all stores throughout the United States and Canada. In fiscal 2013, the Company helped recycle over 600,000 pounds of CFL bulbs and over 940,000 pounds of rechargeable batteries collected from its customers. In fiscal 2013, it also recycled over 94,000 lead acid batteries collected from its customers under its lead acid battery exchange program, as well as approximately 186,000 tons of cardboard through a cardboard recycling program across its United States stores.
Home Depot Inc
2455 Paces Ferry Rd SE
ATLANTA GA 30339-1834
Company Web Links
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