Profile: Herbalife Ltd (HLF)
29 Jul 2014
Herbalife Ltd., incorporated on April 04, 2002, is a global nutrition company. The Company sells weight management, healthy meals and snacks, sports and fitness, energy and targeted nutritional products as well as personal care products. It distributes and sells its products through a network of independent distributors, using the direct selling channel. The Company categorizes its science-based products into four principal groups: weight management, targeted nutrition, energy, sports & fitness and Outer Nutrition. As of December 31, 2012, it sold its products in 88 countries to and through a network of approximately 3.2 million independent distributors. In China, in order to comply with local laws and regulations, it sells its products through, sales representatives, sales officers, independent service providers and in retail stores. On December 31, 2012, the Company acquired a manufacturing facility in Winston-Salem, North Carolina.
The Company’s operating segments are based on geographical operations in six regions: North America, Mexico, South & Central America, EMEA (Europe, Middle East and Africa), Asia Pacific and China. As of December 31, 2012, we marketed and sold 140 products encompassing over 4,900 stock keeping units (SKUs).
Weight Management is its product category representing 62.7% of its net sales for the year ended December 31, 2012. Formula 1, its selling product line, is a healthy meal with soy protein, fiber, botanicals plus essential vitamins and minerals that is available in various flavors to help support weight management.
The Company sells sell numerous dietary and nutritional supplements designed to meet its customers’ specific nutritional needs. These supplements contain botanicals, vitamins, minerals and other natural ingredients and focus on specific life stages of its customers, including women, men, children and those with health concerns, including heart health, healthy aging, digestive health, or immune solutions. Niteworks is a product developed with Nobel Laureate in Medicine, Dr. Louis Ignarro, which supports energy, circulatory and vascular health and enhances blood flow to the heart, brain and other vital organs. Garden 7 which was developed by Dr. David Heber, head of its Nutrition Advisory Board, is designed to provide the phytonutrient benefits of seven servings of fruits and vegetables and has anti-oxidant and health-boosting properties. Defense is an effervescent drink that helps boost immunity.
Energy, Sports & Fitness
The Company sells numerous products designed to meet the nutritional needs of athletes. The Herbalife24 product line is a complete, seven-product program, formulated to meet the nutritional needs of the 24 Hour Athlete, whether they be a top professional, or amateur fitness enthusiast. The Herbalife24 product line enables athletes to customize their nutrition program based on personal training and competitive demands throughout the day. The entire line was formulated based on peer-reviewed clinical research, collaboration between Herbalife scientists, and the input of professional athletes. Each product is certified and tested for substances banned by professional and collegiate athletic governing bodies.
The Company’s Outer Nutrition products complement its weight management and targeted nutrition products and aim to improve the appearance of the body, skin and hair. These products include skin cleansers, toners, moisturizers, facial masks, shampoos and conditioners, body-wash items and a selection of fragrances for men and women.
Literature, Promotional and Other Products
The Company also sells literature and promotional materials, including International Business Packs, sales tools, and educational materials designed to support its distributors’ sales and marketing efforts. It also provides Internet based tools such as BizWorks, a customizable retail Website for its distributors to enhance the on-line experience and improve their productivity.
Ugland House, South Church Stree
P.O. Box 309GT