Profile: HSN Inc (HSNI.OQ)
14 Mar 2014
HSN, Inc.(HSNi), incorporated on May 9, 2008, is an interactive multichannel retailer. The Company operates in two segments: HSN and Cornerstone. HSNi offers retail experiences on Television, online, through mobile devices, in catalogs, and in brick and mortar stores. HSN is an interactive multichannel retailer, which offers a curated assortment of products combined with brand names, reaches 95 million homes. Cornerstone consists of home and apparel lifestyle brands including Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, Improvements and TravelSmith. Cornerstone distributes more than 300 million catalogs annually, operates eight separate digital sales sites and operates 11 retail and outlet stores. In April 2012, the Company acquired Chasing Fireflies LLC.
HSN includes the HSN television networks; its related Website, HSN.com; its mobile applications and a limited number of outlet stores. The HSN television network broadcasts live, customer interactive home shopping programming round the clock. HSN’s programming is intended to promote sales and customer loyalty through a combination of product quality, value and selection, coupled with product information, entertainment and interactive experiences. Programming is divided into separately televised segments, most of which has a host who presents and conveys information regarding featured products, sometimes with the assistance of a representative from the product vendor or someone that it retain to aid in the sale of the products. HSN also produces entertainment, such as live concerts to entertain and engage with its customers, as well as promote certain products. HSN.com is a business-to-consumer digital commerce site that sells all of the merchandise offered on the HSN television networks, together with complementary products and select merchandise sold exclusively on HSN.com. HSN provides seamless experiences across all digital platforms and optimizes each platform by delivering exclusive content both at HSN.com and on mobile devices and tablets, including the iPad and Android.
HSN includes HSN.com, a transactional Internet site that sells merchandise offered on the HSN television networks, as well as select merchandise sold exclusively on HSN.com. HSN.com provides customers with additional content to support and enhance HSN television programming. HSN has applications for the iPhone, iPad, Android phones and tablets and Windows 7 phones.
Cornerstone consists of a portfolio of aspirational home and apparel brands, prominent in the direct marketing and retail space, including catalog distribution and related Websites. Although there is some overlap in the product offerings, it considers the home brands as being consists of Frontgate, Ballard Designs, Grandin Road and Improvements. The Company considers the apparel brands as being consists of Garnet Hill, TravelSmith and Chasing Fireflies. There are also 11 retail and outlet stores located throughout the United States. The Cornerstone brands generally incorporate on-site photography and real-life settings, coupled with related editorial content describing the merchandise and depicting situations in which it may be used. Branded catalogs are designed and produced in-house, which enables each individual brand to control the production process and reduces the amount of lead time required to produce a given catalog. Cornerstone also operates Websites for each of its featured brands, such as Frontgate.com, BallardDesigns.com, Chasing-Fireflies.com, GarnetHill.com, GrandinRoad.com, TravelSmith.com and Improvementscatalog.com and Wish-Works.com.
1 HSN DRIVE
ST. PETERSBURG FL 33729