Profile: HSN Inc (HSNI.OQ)
23 Sep 2016
HSN, Inc., incorporated on May 9, 2008, is an interactive multi-channel retailer. The Company markets and sells a range of third party and merchandise directly to consumers through various platforms, including television home shopping programming broadcast on the HSN television networks; catalogs, consisting of the Cornerstone portfolio of print catalogs, which includes, Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, Improvements and TravelSmith; Websites, which consist primarily of HSN.com, joymangano.com and over seven branded Websites operated by Cornerstone; mobile devices; retail and outlet stores, and wholesale distribution of certain products to other retailers. The Company operates through two segments: HSN and Cornerstone. HSN offerings consist of jewelry, fashion (apparel and accessories), beauty and health (including beauty, wellness and fitness), and home and other (including home, electronics, culinary and other). Merchandise offered by Cornerstone consists of home furnishings (including indoor/outdoor furniture, home decor, tabletop, textiles and other home related goods), and apparel and accessories.
The Company's HSN segment includes the HSN television networks and other direct-response television marketing; its related Website, HSN.com; its mobile applications, and various outlet stores. The HSN television network broadcasts live, customer interactive home shopping programming around the clock. Programming is divided into separately televised segments. HSN also produces entertainment, such as live concerts to entertain and engage with customers and promote certain products. HSN.com is a business-to-consumer digital commerce site that sells all of the merchandise offered on the HSN television networks, together with complementary products and select merchandise sold on HSN.com. It produces live programming for the HSN television network and distributes this programming by means of satellite uplink facilities. It has distribution and affiliation agreements with cable television, Telco and DBS operators (pay television operators) to carry its television networks, as well as to promote the networks by carrying related commercials and distributing related marketing materials to their respective subscriber bases. Its pay television operators include Comcast, AT&T/DirecTV, Echostar/DISH and Time Warner Cable. HSN also has affiliation agreements with approximately 90 broadcast television stations for leased carriage of the HSN television network with terms ranging from several weeks to several years. Its subsidiary, Ventana Television, Inc., also owns over 20 broadcast television stations that carry the HSN television networks on a full-time basis. HSN also includes HSN.com, a transactional e-commerce site that sells merchandise offered on the HSN television networks, as well as select merchandise. HSN.com provides customers with additional content to support HSN television programming. HSN has applications for the iPhone, iPad and Android and Windows devices. These applications allow users to order merchandise, stream live video from HSN and watch previously-aired content from the network's video library while simultaneously browsing related products. These applications also allow customers to create their own personalized channels, select their favorite brands or categories of merchandise and compile videos focused on these preferences.
The Company's Cornerstone segment consists of a portfolio of home and apparel brands in the direct marketing and retail space, including catalog distribution and related Websites. Its home brands comprise Frontgate, Ballard Designs, Grandin Road and Improvements. The apparel brands comprise Garnet Hill, TravelSmith and Chasing Fireflies. It also has over 10 retail and outlet stores located throughout the United States. Frontgate consists of luxury bed, bath, kitchen, outdoor, patio, garden and pool furnishings and accessories. Ballard Designs consists of bed, bath, dining, outdoor and office furnishings and accessories, as well as rugs, shelving and architectural accents. Grandin Road offers products ranging from occasional furniture, accessories, holiday decor and outdoor furniture, and Improvements consists of home, patio and outdoor products. Garnet Hill offers apparel and accessories for women and children, as well as bed and bath furnishings and soft goods. TravelSmith offers travel wear for men and women and related accessories. Chasing Fireflies is a children's and family lifestyle brand offering apparel, costumes, gifts and accessories. Cornerstone also operates Websites for its brands, such as Frontgate.com, BallardDesigns.com, Chasing-Fireflies.com, GarnetHill.com, GrandinRoad.com, TravelSmith.com and Improvementscatalog.com. Additional content provided by these Websites include decorating tips, measuring information, online design centers, gift registries and travel centers, as well as a feature that allows customers to browse the related catalog online.
The Company competes with QVC and EVINE.
1 HSN Drive
ST. PETERSBURG FL 33729