Profile: International Speedway Corp (ISCA.OQ)

International Speedway Corporation (International Speedway), incorporated on May 7, 1953, is a owner of motorsports entertainment facilities and promoter of motorsports themed entertainment activities in the United States. The Company’s motorsports themed event operations consist principally of racing events at its motorsports entertainment facilities. As of November 30, 2012, International Speedway owned and/or operates 13 motorsports entertainment facilities, Daytona International Speedway in Florida; Talladega Superspeedway in Alabama; Richmond International Raceway in Virginia; Michigan International Speedway in Michigan; Auto Club Speedway of Southern California in California; Kansas Speedway in Kansas; Chicagoland Speedway in Illinois; Darlington Raceway in South Carolina; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Phoenix International Raceway in Arizona; Watkins Glen International in New York, and Route 66 Raceway in Illinois.

The Company’s business consists principally of promoting racing events at these motorsports entertainment facilities, which, in total, as of November 30, 2012, has approximately 930,000 grandstand seats and 536 suites. The Company earns revenues from admissions, television media rights fees, promotion and sponsorship fees, hospitality rentals (including luxury suites, chalets and the hospitality portion of club seating), advertising revenues, royalties from licenses of its trademarks, parking and camping, and track rentals. The Company own Americrown Service Corporation (Americrown), which provides catering, concessions and merchandise sales and services at certain of its motorsports entertainment facilities. The Company also own and operate the Motor Racing Network, Inc. (MRN) radio network, also doing business under the name MRN Radio, the motorsports radio network in terms of event programming.

The Company’s motorsports themed event operations consist principally of racing events at its motorsports entertainment facilities, which include providing catering, merchandise and food and beverage concessions at its motorsports entertainment facilities that host NASCAR Sprint Cup Series events except for catering and food and beverage concessions at Chicagoland Speedway (Chicagoland) and Route 66 Raceway (Route 66). The Company conduct, either through operations of the particular facility or through its wholly owned subsidiary operating under the name Americrown, souvenir merchandising operations, food and beverage concession operations and catering services, both in suites and chalets, for customers at each of its motorsports entertainment facilities with the exception of food and beverage concessions and catering services at Chicagoland and Route 66.

The Company’s wholly owned subsidiary, MRN, also does business under the name MRN Radio. MRN produces and syndicates to radio stations live coverage of the NASCAR Sprint Cup, Nationwide and Camping World Truck series races and certain other races conducted at its motorsports entertainment facilities, as well as some races conducted at motorsports entertainment facilities the Company do not own. Sirius XM Radio also compensates MRN for the contemporaneous re-airing of race broadcasts and certain other production services. MRN produces and provides content to its Website, http://www.motorracingnetwork.com/, and derives revenue from the sale of advertising on such Website. Each motorsports entertainment facility has the ability to separately contract for the rights to radio broadcasts of NASCAR and certain other events held at its location. In addition, MRN provides production services for Sprint Vision, the trackside screen video display units, at substantially all NASCAR Series event weekends. MRN also produces and syndicates daily and weekly NASCAR racing-themed programs. MRN derives revenue from the sale of national advertising contained in its syndicated programming, the sale of advertising and audio and video production services for Sprint Vision, as well as from rights fees paid by radio stations that broadcast the programming.

The Company competes with United States Auto Club (USAC), Sports Car Club of America, Grand American, Automobile Racing Club of America (ARCA), The National Association for Stock Car Auto Racing, Inc. and the American Sportbike Racing Association