Profile: Be Active Holdings Inc (JALA.PK)
Be Active Holdings, Inc., formerly Super Light Inc., incorporated on December 27, 2007, is engaged in manufacturing and selling low fat, low calorie, all natural probiotic enriched frozen yogurt and ice cream under the trade name Jala and it has trademarked its Jala cow logo. Its frozen yogurt is packaged as low fat sandwiches, bars and pints, which are designed to appeal to the health conscious or weight conscious consumer. Jala bars provide consumers with beneficial antioxidants and bacteria flora. Each bar contains approximately 10% of the recommended daily allowance for calcium and about one third of the recommended daily allowances of vitamins A, C and E with only 110 calories. The pints come in seven flavors, Blueberry, Strawberry, Vanilla, Peanut Butter, Pomegranate, Chocolate and Honey Vanilla. The pints are 120 calories per serving and contain 8 grams of protein. The frozen yogurt sandwich contains 2.5 grams of fat per serving. The fat content of the sandwiches is contained in the cookies. Its products are sold under the Jala trade name.
The Company’s products are distributed principally through warehouse distribution and a local distribution company. The Company manufactures its product under a co-packing arrangement with an ice cream manufacturer located in Lakewood, New Jersey. As of December 31,2012, the Company’s products are available in more than 2,000 stores principally throughout the New England, Mid-Atlantic and Southeastern regions. The frozen yogurt sandwiches are packaged in clear plastic sealed trays in packages of six. Flavor combinations are vanilla/chocolate and vanilla. The bars contain four individually wrapped bars per box. Bar flavor combinations are vanilla blueberry, vanilla pomegranate and a fudge bar.
The Company competes with Ben and Jerry’s, Ciao Bella, Yasso, Stonyfield, Dannon and Healthy Choice.
Be Active Holdings Inc
2ND FLOOR, 220 WEST 30TH STREET,
NEW YORK NY 10001