Full Description
JCDecaux S.A. (JCDX.PA) (Paris Stock Exchange)
sector: Cyclical Consumer Goods & Services .
industry: Advertising/Marketing ยท
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JCDecaux SA is a France-based outdoor advertising company that specializes in street furniture, billboards and transport advertising. Advertising on street furniture generated 49% of the Company's revenues in 2008. JCDecaux SA commissions and maintains a range of street furniture items, including bus and tram shelters, automatic outdoor toilets, self service bicycle racks, multi-service columns, newspaper kiosks, city light panels, public benches and public rubbish bins. Billboard advertising includes scrolling billboard panels as well as traditional billboard systems. Transport advertising includes advertising on public transport, as well as in airports and stations. The Company holds stakes in over one hundred businesses across the world and has subsidiaries in 55 countries. JCDecaux SA is a subsidiary of JCDecaux Holding SA.
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