Profile: 51job Inc (JOBS.O)
22 May 2015
51job, Inc., incorporated on March 2000, is a holding company. The Company provides integrated human resource services in China. The Company with its focus on recruitment advertising, it operates www.51job.com which is utilized by a broad base of corporate employers, reaches a wide and diverse audience of job seekers and aggregates job information from over 100 cities across China. It also operated a print publication in the city of Xian. The Company also provides other complementary human resource related services, consisting of business process outsourcing, training, campus recruitment and executive search services. The Company provides services to both employers and job seekers, and derives all of its revenues from employers. The Company receives a majority of its revenues in the form of fees from employers for placing job advertisements on www.51job.com. It also receives fees from employers for accessing its www.51job.com resume database, using its eHire product and engaging other human resource related services. The Company provides a range of human resource services which include: recruitment advertising services, including online recruitment services and print advertising; and other human resource related services, such as business process outsourcing, training, campus recruitment and executive search services.
Recruitment Advertising Services
Online Recruitment Services—www.51job.com, the Company established its online recruitment website, www.51job.com, in 1999. Online recruitment advertisements appear in both Chinese and English on www.51job.com. These advertisements cover many different job categories ranging from professional and middle management positions to clerical, industrial and hourly jobs. Job seekers may search for positions using keywords or based on a number of criteria, including city of employment, industry, job function, job title and job posting date. The Company regularly maintains and updates its www.51job.com with job search, training and general career management content. The Company’s www.51job.com provides employers with a cost-effective means of reaching their target audience. As its website contains nationwide recruitment advertisements, employers can access a large pool of potential candidates from a wide geographic area. The Company updates the advertisements on its website several times each hour, which provides job seekers with new opportunities constantly and allows employers to receive responses more rapidly. The Company also offers enhanced marketing tools, such as priority placement of their job postings in keyword search results and direct email marketing campaigns to a targeted group of job seekers, to employers for a fee. Employers can use the Company’s eHire web-based platform to post recruitment advertisements, search its job candidate database and download resumes for a fee. In addition, eHire contains other tools that enable employers to manage, organize and streamline the recruitment and hiring process. It also offers website design as an additional value-added service and marketing tool for corporate customers. It can build customized "private label" recruitment websites with the "look and feel" of a dedicated website. The Company designs these sites in-house to client specifications and operates these sites for its clients. These client sites, together with www.51job.com website, are hosted by China Telecom and China Unicom. The Company operates a mobile Internet website and has also developed mobile applications that enable job seekers to access their accounts through mobile devices and utilize most functions available on www.51job.com. It believes that these mobile offerings help job seekers receive information anywhere and anytime, allowing them to quickly apply to desired job positions and respond to employers when they do not have convenient access to a personal computer.
Print Advertising—51job Weekly, the Company’s 51job Weekly is a city-specific recruitment advertising publication which is published once a week and is distributed as an insert in local newspapers and/or on a stand-alone basis. 51job Weekly contains recruitment advertisements for the full range of job categories that are available on its website, including professional, middle management and technical personnel. Advertisements placed in 51job Weekly are in Chinese language.
Other Human Resource Related Services
Business Process Outsourcing, the Company performs business process outsourcing services by managing human resource administrative functions for employers on an outsourced basis. Its services to corporate clients consist of social insurance and benefits processing, regulatory compliance with local governmental employment regulations and payroll processing. In providing the Company’s business process outsourcing services, it benefit from the close operational integration with its recruitment advertising services, which enables it to share staff resources and leverage its sales and marketing investments.
Training, the Company conducts training seminars in business management, leadership, sales and marketing, human resource, negotiation skills, financial planning and analysis, public administration, manufacturing, secretarial and other skills. The Company provides its seminars to the general public and on a customized, in-house basis for corporate clients. The Company license content and materials from third parties for some of the training courses it provide. The Company also enters into arrangements with certain trainers and lecturers that meet its knowledge, expertise and experience requirements. In addition to classroom-style seminars, it provides outdoor-based training exercises and programs for corporate clients to promote personal development, team building and communication.
Campus Recruitment, the Company provides campus recruitment services to corporations seeking to recruit college and university students. It assists corporations with recruitment strategy, selection of schools, schedule of campus visits, promotion of their image to students and logistical arrangements.
The Company provides its eSearch executive search and placement services to employers seeking to fill mid-level professional, managerial and junior executive positions. It generally charge corporate clients a total assignment fee, including in some cases a minimum upfront retainer, based on a percentage of the successful candidate's annual or monthly compensation. The Company maintains a team of specialized consultants who can access its extensive candidate resume database that other search firms are restricted from using.
Salary and Other Human Resource Related Surveys, the Company conducts general and customized salary survey studies with analyses of compensation and benefits packages across various cities, industries and job positions. Human resource departments utilize this data to understand the market for compensation levels and to assist in their determination of compensation and benefits packages. It also conducts surveys on employee retention and other human resource related topics.
Human Resource Conferences, the Company organize and host annual human resource conferences and events in some of its cities. These conferences and events include lectures, seminars, workshops and networking opportunities for human resource professionals. Although it does not generate significant revenues from hosting these conferences and events, this service provides it with exposure to, and interaction with, existing and prospective clients.
The Company provides assessment tools to assist human resource departments in evaluating capabilities and dispositions of job candidates and existing employees, in aiding employee placement and in allocating employee resources. It also performs hiring and support services to employers on select recruitment projects.
The Company competes with Zhaopin.com, ChinaHR.com and Cjol.com, Baidu.com, NetEase.com, QQ.com, Sina.com and Sohu.com.
Building 3 (Zhangjiang Port 2)
No.1387, Zhang Dong Road
Pudong New District
SHANGHAI SHA 201203