Profile: St. Joe Co (JOE.N)
14 Mar 2014
The St. Joe Company, incorporated on May 26, 1936, owns land, timber and resort assets located primarily in Northwest Florida, Jacksonville, Florida and Tallahassee, Florida. The Company operates in five segments: residential real estate, commercial real estate, resorts, leisure and leasing operations, forestry, and rural land. Its residential real estate segment plans and develops mixed-use resort, primary and seasonal residential communities of various sizes, primarily on the Company's existing land. In the Company's commercial real estate segment the Company plans, develops, manages and sells real estate for commercial purposes. Its leisure and leasing operations includes the Company's resorts and clubs financial information, which was presented in the residential real estate segment. The Company owns and operates forestry operations in the Southeastern United States. It traditionally sells parcels of varying sizes ranging from less than one acre to thousands of acres. In March 2014, St. Joe Co closed on the sale of about 380,000 acres of the Company's non-strategic timberland and rural land in Northwest Florida.
Residential Real Estate
The Company owns large tracts of land in Northwest Florida, including Gulf of Mexico beach frontage, and other waterfront properties and land in and around Jacksonville and Tallahassee. Within the Company's residential real estate business, the Company has two types of communities and is planning to add a third type. The first, the Company's residential resort communities, are positioned to attract primarily second home buyers. The Company's l projects in this category include the WaterColor and WaterSound Beach communities, which were built in a region of Florida. The Company's second category of residential communities is the Company's primary home communities for buyers who will use the community as their primary residence. The Breakfast Point, RiverTown and SouthWood communities are the Company's largest projects in this category. The Company's third category of residential communities is active adult communities.
Commercial Real Estate
The Company focuses on commercial development and sales in Northwest Florida because of its large land holdings surrounding the new Northwest Florida Beaches International Airport (the Airport), along roadways and near or within business districts in the region. The Company provides development opportunities for national and regional retailers and its strategic partners in Northwest Florida. The Company offers land for commercial and light industrial uses within large and small-scale commerce parks, as well as a range of multi-family rental projects. The Company also develops commercial parcels within or near existing residential development projects.
Resorts, Leisure and Leasing Operations
The Company's leasing operations were presented in both its residential real estate and commercial real estate segments. The Company's resorts, leisure and leasing operations segment includes recurring revenue streams from the Company's resort and leisure businesses and its leasing operations. The Company's WaterColor Inn and Resort is a boutique hotel, which provides guests with a beach club, spa, tennis center, restaurant and complementary retail and commercial space. The day-to-day operations of the WaterColor Inn and Resort is managed by Noble House Hotels & Resorts. In addition the Company's vacation rental business rents private homes in the WaterColor community and surrounding communities, primarily in those that the Company has built, to individuals who are vacationing in the area. The Company does not own the homes, but for a fee, the Company advertises , take reservations, check-in and check-out , and clean and maintains the home for the homeowner. The Company owns four golf courses in Northwest Florida. Three of them are in the Panama City Beach area and the fourth is located in Tallahassee. The golf courses are situated in or near the Company's residential communities. The Company also own two marinas. The Company's golf courses and marinas are managed for the Company by a third party management companies.
The Company's leasing operations business includes the Company's retail and commercial leasing. The Company has several small retail shopping centers located in or near to some of its residential projects, such as the WaterColor, SouthWood and WindMark Beach communities that are managed by its leasing team. The Company's commercial leasing business includes industrial parks and several commerce parks. One of the industrial parks is the Company's VentureCrossings Enterprise Centre, a 1,000 acre commercial and industrial development adjacent to the Airport.
The Company has 545,000 acres designated for forestry operations, including land in West Bay. Southern Pine, the Company's main product, is a product that fits well into cost-conscience supply chains. The Company's forestry operations can produce about 1.3 million tons of trees for lumber and pulp on an annual, sustainable basis. The Company rigorously examines the characteristics of individual trees in a forest and the interactions of those trees with each other and with the forest ecosystem as a whole in order to maximize the timber output. The Company produces both sawtimber (lumber used in construction) and pulp (timber used to make pulp for products like linerboard).
The majority of rural land sold is undeveloped timberland and is managed as timberland until sold, although some parcels include the benefits of limited development activity, including improved roads, ponds and fencing. The pricing of these parcels varies significantly based on size, location, terrain, timber quality and other local factors.
St. Joe Co
133 SOUTH WATERSOUND PARKWAY
WATERSOUND FL 32413