Profile: Jones Soda Co (JSDA.PK)
14 Mar 2014
Jones Soda Co. (Jones) develops, produces, markets and distributes premium beverages, which includes product lines and extensions, such as Jones Soda, a carbonated soft drink; Jones Zilch, with zero calories (and an extension of the Jones Soda product line); WhoopAss Energy Drink, an energy supplement drink, and WhoopAss Zero Energy Drink, with zero sugar (and an extension of the WhoopAss Energy Drink product line). The Company has operations primarily in the United States and Canada. The Company sells and distributes its products primarily in North America through its network of independent distributors located throughout the United States and Canada and directly to its national retail accounts. It also sells various products on-line, which it refers to as its interactive channel, including soda with customized labels, wearables, candy and other items, and its licenses its trademarks for use on products sold by other manufacturers.
It does not directly manufacture its products but instead outsource the manufacturing process to third-party contract manufacturers. The Company’s three operating subsidiaries include Jones Soda Co. (USA) Inc., Jones Soda (Canada) Inc., and myJones.com, Inc., as well as one non-operating subsidiary, Whoopass USA Inc.
Jones Sod is a premium carbonated soft drink. The Jones Soda presentation is a 12-ounce, clear long-neck bottle, with every bottle label featuring a photo sent to the Company by its consumers. It has other products, such as FuFu Berry and Blue Bubble gum. The Company sells Jones Soda in eight flavors in the United States with additional flavors offered seasonally or in certain markets. Its other line ups consist of Jones Zilch and Splenda. In October 2011, the Company aunched a new format for Jones Soda aimed at the convenience store channel, a 16-ounce can. As of December 31, 2011, the Company had three flavors available in the 16-ounce Jones Soda: Strawberry Lime, Green Apple and Berry Lemonade.
WhoopAss Energy Drink
The Company’s WhoopAss Energy Drink, with new packaging, functional new ingredients, boosts energy and aides in postworkout recovery, as well as an updated flavor profile and color. WhoopAss comes in a tall, all-black 16 ounces aluminum can featuring a gritty red and grey Iron Cross graphic and contains the antioxidant power of 2.5 servings of vegetables with an exotic, subtle fruit flavor with notes of dragon fruit. In January 2011, the Company launched a sugar free product extension, WhoopAss Zero Energy Drink, in a tall, all-white 16 ounce Aluminium can. WhoopAss provides an energy boost while also promoting workout recovery.
The Company competes with Dr. Pepper Snapple (Stewarts and IBC), Boylans, Henry Weinhard’s, Thomas Kemper, Coca Cola, Pepsi, Hansen’s, Red Bull and Monster.
Jones Soda Co
Suite 100, 1000 1st Ave. S.,
SEATTLE WA 98134