Profile: Kimberly-Clark de Mexico SAB de CV (KCDMY.PK)
12 Mar 2014
Kimberly-Clark de Mexico SAB de CV is a Mexico-based company engaged in the manufacture and distribution of the daily use paper-based products. They include disposable diapers, sanitary towels, bathroom and facial tissues, napkins, kitchen towels, hand towels and feminine-care pads, among others. The Company’s brand portfolio includes Huggies, KleenBeBe, Kleenex, Kotex, Kimlark, Petalo, Cottonelle and Depend, among others. The Company has its plants in Bajio, Ecatepec, Morelia, Orizaba, Cauatitla, Ramos Arizpe, Texmelucan and Tlaxcala. It’s main subsidiaries are Crisoba Industrial SA de CV, which provides processing services to the Company; Paper Products Trade Corporation, trading and promoting exports of the Company’s products; Servicios Empresariales Soran SA de CV, which provides, through its subsidiaries, storage and distribution; Taxi Aereo de Mexico SA, provides air transportation services to the personnel of the Company and its subsidiaries, as well as to the general public.
During the year ended December 31, 2003, technological improvements were developed in the household products section to increase the performance of tissue products and actions were undertaken to augment its installed capacity and raise productivity. In 2003, production of the new Suavel bath tissue was initiated, this product is produced with a micro-embossing technology. The production of a new Kleenex Cottonelle bath tissue with its UCTAD technology also commenced. In addition, a camomile extract was added to the Petalo Clasico line. As a result of these introductions and support of the product offerings with more sheets and more rolls, market share in this category increased importantly. In the area of paper napkins, in order to strengthen consumer preference for the Company's products and to attend the dynamics of the various distribution channels, the engraving pattern of Pétalo was enhanced, colors were updated and the Disney license was incorporated to offerings for children, with which this brand consolidated itself. In addition, improvements were made to Lys and Delsey paper napkins. Production of kitchen towels with a new technology that offers higher absorption was initiated and the designs and packages of Kleenex facial tissue were updated, also using the Disney license for some of them.
In Feminine Care, the new Kotex Control feminine pads with camomile and aloe were introduced into the market, along with offerings of panty liners, achieving good results. In Infant Care, betterments were made to the Huggies disposable diapers product line, incorporating adjustment enhancements to both Supreme and UltraConfort. Also, the Huggies UltraConfort Up&Down diaper/pull-up was introduced into the market in order to offer the complete line for children development. In the KleenBebe disposable diaper line, improvements were made to the Suavelastic brand by incorporating a re-adjustable micro-hook tape system. In addition, the new line of KleenBebe ComodiSec diapers was introduced into the market and a cloth-like outer cover was incorporated to Absorsec diapers. Additionally, in the training pants category, the new Huggies Pull-Ups with easy-open sides and new designs with Disney characters were introduced into the market and in the pull-ups category for children with enuresis Goodnites pull-ups were enhanced by making them thinner and offering adjustment and appearance closer to those of underwear.
Writing & Printing Papers and Offices
In 2003, the market of products focused to the school and offices segment showed a decrease with respect to the year ended December 31, 2002. The Scribe brand managed to increase its unit sales, thus achieving a share gain and consolidating its position in the market. However, selling prices were lower, which affected results in absolute terms regarding net sales result and operating profit with respect to the prior year.
In 2003, record sales were obtained in the important categories of this business, such as bath tissue, paper napkins, hand towels, wipers and facial tissue. In fiscal 2003, the Company introduced 300 and 600 meters jumbo rolls. In order to make inroads into a new marke, the Company launched safety garments, overalls with a new design. The Company also started up its national client attention center, through which it is reaching potential clients of different industries and new market segments.
Kimberly-Clark de Mexico SAB de CV
Piso 9, Av. Jaime Balmes No. 8,
MEXICO, D.F. 11510