Full Description

Kraft Foods Inc. (Kraft), incorporated in 2000, is engaged in manufacturing and marketing packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. During the year ended December 31, 2008, the Company have operations in more than 70 countries and sell the products in approximately 150 countries. The Company manages and operates, through two commercial units: Kraft North America and Kraft International. Kraft North America operates in the United States and Canada. On August 4, 2008, the Company completed the spin-off of its post cereals business. The brands of the Company span five consumer sectors: snacks, beverages, cheese, grocery and convenient meals.

Kraft North America

The Kraft North America business segment includes the United States Beverages, the United States Cheese, the United States Convenient Meals, the United States Grocery and the United States Snacks. The beverages brands include Maxwell House, Starbucks (under license), Gevalia, General Foods International, Yuban, Sanka, Nabob and Seattle’s Best (under license) coffees; Tassimo hot beverage system; Capri Sun (under license) and Kool-Aid packaged juice drinks; Kool-Aid, Crystal Light and Country Time powdered beverages; and Tazo (under license) teas. The cheese include Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft grated cheeses; Polly-O cheese; Kraft, Velveeta and Cheez Whiz process cheeses; Deli Deluxe process cheese slices; and Breakstone’s and Knudsen cottage cheese and sour cream.

The convenient meals brands include Lunchables lunch combinations; Oscar Mayer and Louis Rich cold cuts, hot dogs and bacon; DiGiorno, Tombstone, Jack’s, Delissio and California Pizza Kitchen (under license) frozen pizzas; South Beach Living (under license) pizzas and meals; Boca soy-based meat alternatives; and Deli Creations complete sandwiches. The grocery include Jell-O dry packaged desserts; Cool Whip whipped topping; Jell-O refrigerated gelatin and pudding snacks; Jet-Puffed marshmallows; Kraft and Miracle Whip spoonable dressings; Kraft and Good Seasons salad dressings; A.1.steak sauce; Kraft and Bull’s-Eye barbecue sauces; Grey Poupon premium mustards, and Shake N’ Bake coatings.

The snacks brands include Oreo, Chips Ahoy!, Newtons, Nilla, Nutter Butter and SnackWell’s cookies; Ritz, Premium, Triscuit, Wheat Thins, Cheese Nips, Honey Maid Grahams, Teddy Grahams and Kraft macaroni and cheese crackers; Nabisco 100 Calorie Packs; South Beach Living (under license) crackers, cookies and snack bars; Planters nuts and trail mixes; Handi-Snacks two-compartment snacks; Back to Nature granola, cookies, crackers, nuts and fruit and nut mixes, and Balance nutrition and energy bars. The Canada and foodservice products span all Kraft North America segments and sectors.

Kraft International

The Kraft International segment includes the European Union and the developing markets. The snacks brands of the European Union include Milka, Suchard, Côte d’Or, Marabou, Toblerone, Freia, Terry’s, Daim / Dime, Figaro, Karuna, Lacta, Pavlides, Twist, Merenda, Prince Polo / Siesta, Mirabell, Pyros Mogyoros, Alpen Gold, Sport / Smash / Jazz and 3-Bit chocolate confectionery products; and Oreo, Dorada, Digestive, Chiquilin, TUC, Mini-Star, Mikado, Ourson, Petit Déjeuner, Cracotte, Belin, Heudebert, Grany, Petit Écolier, Saiwa, Oro, Fonzies, Start, Prince, Pépito Opavia, Belvita and Gyori biscuits. The beverages brands of the European Union include Jacobs, Gevalia, Carte Noire, Jacques Vabre, Kaffee HAG, Grand’ Mère, Kenco, Saimaza, Meisterroestung, Maxwell House, Onko, Splendid, Starbucks (under license) and Karat coffees; Tassimo hot beverage system; Tang powdered beverages; and Suchard Express, O’Boy and Kaba chocolate drinks.

The cheese brands of the European Union include Kraft, Dairylea, Sottilette, Osella and El Caserío cheeses, and Philadelphia cream cheese. The grocery brands of the European Union include Kraft pourable and spoonable salad dressings; Miracel Whip spoonable dressings, and Mirácoli sauces. The convenient meal brands of the European Union include Lunchables lunch combinations; Kraft and Mirácoli pasta dinners and sauces, and Simmenthal canned meats.

The snacks brands of the developing market include Oreo, Chips Ahoy!, Ritz, Club Social, Express, Kraker / Honey / Aveny Bran, Marbu, Dorada, Variedad, Pacific, Belvita, Cerealitas, Lucky, Trakinas, TUC, Mikado, Ourson, Petit Déjeuner, Cracotte, Bolshevik, Prichuda, Jubilee, Major, Merendina, Jacob’s, Chipsmore, Twisties, Biskuat / Tiger, Milk Biscuit, Hi Calcium Soda and PIM’s biscuits; Milka, Toblerone, Lacta, Côte d’Or, Shot, Terrabusi, Suchard, Alpen Gold, Karuna, Korona, Poiana, Svoge, Ukraina, Vozdushny, Chudny Vecher, Terry’s and Gallito chocolate confectionery products, and Estrella, Kar, Lux and Planters nuts and salted snacks. The beverages brands of the developing market include Maxwell House, Maxim, Carte Noire, Nova Brasilia and Jacobs coffee; Tang, Clight, Kool-Aid, Verao, Frisco, Q-Refresh-Ko, Royal and Fresh powdered beverages; and Capri Sun (under license) packaged juice drinks.

The cheese brands of the developing market include Kraft, Velveeta and Eden process cheeses; Kraft and Philadelphia cream cheese; Kraft natural cheese, and Cheez Whiz process cheese spread. The grocery brands of the developing market include Royal dry packaged desserts; Kraft spoonable and pourable salad dressings; Miracle Whip spoonable dressings; Jell-O dessert toppings; Kraft peanut butter, and Vegemite yeast spread. The convenient meals brand of the developing markets includes Kraft macaroni and cheese dinners.