Profile: Kid Brands Inc (KID.N)
18 Dec 2013
Kid Brands, Inc., incorporated on June 1966, is a designer, importer, marketer and distributor of branded infant and juvenile consumer products. The Company through its wholly owned operating subsidiaries: Kids Line, LLC (Kids Line); LaJobi, Inc. (LaJobi); Sassy, Inc. (Sassy), and CoCaLo, Inc. (CoCaLo) designs and markets branded infant and juvenile products in a number of categories, including, among others: infant bedding and related nursery accessories and decor, nursery appliances, bath/spa products and diaper bags (Kids Line and CoCaLo); nursery furniture and related products (LaJobi), and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant’s early years, including Kokopax line of baby gear (Sassy). In addition to its branded products, it also markets certain categories of products under various licenses, including Carter’s, Disney, Graco and Serta.
The Company’s products are sold primarily to large, national retail accounts and independent retailers (including toy, specialty, food, drug, apparel and other retailers). The Company maintains relationships with international distributors to service certain retail customers in several foreign countries, as well as with several independent representatives to service select domestic and foreign retail customers. The Company’s infant and juvenile product line consists of approximately 7,400 products that principally focus on newborn to three year old children. It also caters to the age range between three through seven, including toddler bedding and beds, as well as kitchen products. Kids Line products, which are marketed primarily under the Kids Line, Carter’s and Disney brands, and CoCaLo products, which are marketed primarily under the CoCaLo Baby, CoCaLo Couture, and CoCaLo Naturals brands, each consist primarily of infant bedding and related nursery accessories and decor, such as blankets, rugs, mobiles, nightlights, hampers, lamps and wall art, as well as nursery appliances, diaper bags and spa/bath products. LaJobi products, which are marketed primarily under the Babi Italia, Europa Baby, Bonavita, Graco and Serta brands, consist primarily of cribs, mattresses and other nursery furniture. Sassy products, which are marketed primarily under the Sassy, Carter’s, Garanimals and Kokopax brands, consist primarily of developmental toys and feeding, bath and baby care items and baby gear with features that address the various stages of an infant’s early years. The Company has five product categories: Hard Good Basics, Soft Good Basics, Toys and Entertainment, Accessories and Decor, and Other. Hard Good Basics includes cribs and other nursery furniture, feeding, food preparation and kitchen products, baby gear and organizers. Soft Good Basics includes bedding, blankets and mattresses. Toys and Entertainment includes developmental toys, bath toys and mobiles. Accessories and Decor includes hampers, lamps, rugs and decor. Other includes all other products that do not fit in the above four categories.
Kid Brands Inc
8th Floor, One Meadowlands Plaza
EAST RUTHERFORD NJ 07073