Profile: KongZhong Corp (KONG.O)
20 Dec 2013
KongZhong Corporation, incorporated on May 6, 2002, is a provider of digital entertainment services for consumers in the People’s Republic of China. The Company operates in three main business units: Wireless Value-Added Services (WVAS), mobile games and Internet games. In addition to developing and operating its self-developed Internet games, such as Loong, Demon Code and Kung Fu Hero, it is an operator of the World of Tanks game for the People’s Republic of China Internet games market. In addition, it is also the licensee in the People’s Republic of China for the Guild Wars 2 game developed by ArenaNet, Offensive Combat game developed by U4iA Games and Hawken game developed by Meteor Entertainment.
The Company conducts substantially all of its business in the People’s Republic of China through its wholly owned subsidiaries KongZhong Beijing, KongZhong China and Simlife Beijing. It operates WVAS, mobile games and Internet games through Beijing AirInbox, Beijing WINT, Beijing Chengxitong, BJXR, Mailifang, Xinreli and Dacheng, all of which are based in the People’s Republic of China.
Wireless Value-Added Services (WVAS) Business
The Company provides interactive entertainment, media and other interactive services to mobile phone users in China through various second generation (2G) standard, technology platforms, including short message services (SMS), Interactive Voice Response services (IVR) and color ring back tone (CRBT), and through various second and a half generation standard (2.5G), technology and operating platforms, including wireless application protocol (WAP) and multimedia messaging services (MMS), which offer graphics, richer content and more interactivity than 2G wireless services. Its WVAS are tailored to the technical or other requirements of its telecommunications operator partners, through whom it deliver most of its WVAS, and to various billing systems for WVAS. Its WVAS are also delivered and marketed through various media partners, including handset manufacturers, television stations, radio stations, print media and Internet sites. Its WVAS revenues accounted for 41.7% of its total revenues during the year ended December 31, 2012.
The Company offers a variety of WVAS, such as mobile games, pictures, karaoke, electronic books, mobile phone personalization features, entertainment news, chat and message boards. It provides its services mainly pursuant to its cooperation arrangements with the telecommunications operators and their provincial subsidiaries, the terms of which are generally for one year or less.
Mobile Games Business
The Company is a developer and publisher of mobile games for mobile phone users in the People’s Republic of China (PRC). The mobile games it develops include action, role-playing and leisure games. During 2012, it acquired Noumena, a developer of cross-platform smartphone mobile game engines.
Internet Games Business
The Company develops Internet games internally based mainly on its technologies, which include its game engine (Dazzler three dimension (3D)), game development platforms and online game billing system, all developed by its internal team. In particular, its Dazzler 3D game engine enables the Company to create 3D graphics and visual effects, and provides the technical foundation for creating features in its games. Its game development platforms give the Company the capacity to develop Internet games within approximately six to 24 months and to update Its Internet games frequently in response to players’ preferences.
The Company uses an item-based revenue model for its games, whether internally developed or licensed, under which players can play its games on the Internet free of charge, but have to pay for purchases of in-game virtual items, such as in-game currencies, performance-enhancing clothing, weapons, accessories and pets. It distributes its electronic prepaid game cards and game points, which can be used to purchase in-game virtual items, to players through multiple payment channels.
The Company competes with Sina Corporation, Sohu.com Inc., TOM Online Inc., Phoenix New Media Limited, Wireless Arts, Perfect World Co. Ltd, Shanda Interactive Entertainment Limited, Netease.com, Inc., Changyou.com Limited, Giant Interactive Group Inc. and Tencent Holdings Limited.
35th Floor, Tengda Plaza
No. 168 Xizhimenwai Street, Haid
BEIJING BEJ 100044