Profile: Leading Brands Inc (LBIX.OQ)
Leading Brands, Inc. (Leading Brands), incorporated on February 4, 1986, and its subsidiaries are engaged in beverage bottling, distribution, sales, merchandising, brand development and brand management of beverage products. The Company has engaged in bottling and distribution operation with customers across Canada, the western United States and Asia. The Company operates beverage business in Canada through its operating subsidiary, Leading Brands of Canada, Inc., and sales in the United States through its other subsidiary, Neurogenesis Inc. As of February 28, 2015, the Company operated a 50,000 square foot bottling plant in Edmonton, Alberta. The Company bottles juices and new age beverages for a co-pack customer and the Company's own branded products. The Company's plant is a hot fill plant designed to allow for extended shelf life of products without the use of preservatives.
The Company provides beverage packaging (co-pack) services to a branded beverage company. The Company co-packs or makes the product at the customers' request. The Company's Edmonton plant is designed and equipped to handle various types of containers on its two lines that can fill containers of glass or polyethylene teraphalate (PET). The Company operates in Canada as an integrated healthy beverage bottler and distributor. The Company sells branded and licensed beverage products through its integrated distribution system (IDS) of distributors, wholesalers, and grocery chains. Its principal product lines include juices and other beverages. The Company's bottling plant provides bottling services for the Company's own products and for external customers.
The Company's distribution system has a regional warehouse distribution center located in Edmonton, Alberta. It also has third party distribution centers in Greater Vancouver and Metro Toronto. The Company's sales and distribution system distributes various beverages to retail, wholesale and distribution outlets. Through its distribution network and broker network, the Company maintains contact with its customers and provides the sales and merchandising services. Its sales and marketing system in Canada covers various aspects of the retail trade, including chain grocery and drug stores, mass merchandise centers, food service outlets and convenience stores.
The Company's branded products, including TrueBlue, PureBlue, TrueBlack and Happy Water are packaged and/or managed by the Company. The Company's subsidiaries include Leading Brands of Canada, Inc. (LBCI), which is 100% owned by the Company and is the principal operating subsidiary in Canada, operates as the North American Bottling (a division of LBCI); LBI Brands, Inc., which is 100% owned by the Company and owns certain of the Company's brands, trademarks and other intellectual property; Neurogenesis Inc., which is 100% owned by the Company and operating company for the Happy Water brand, and Neurogenesis Inc., which is 100% owned by the Company and is the Company's operating subsidiary in the United States.
Leading Brands Inc
Unit 101, 33 W. 8Th Avenue
VANCOUVER BC V5Y 1M8