Profile: Lee Enterprises Inc (LEE)
24 Oct 2016
Lee Enterprises, Incorporated, incorporated on September 22, 1950, is a provider of local news and information, and a platform for advertising. The Company's products include approximately 50 daily and approximately 38 Sunday newspapers with print and digital subscribers. The Company offers approximately 300 weekly newspapers, and classified and niche publications. It also offers a range of digital products, including video, digital couponing, behavioral targeting, audience retargeting, banner ads and social networking. The Company provides digital marketing services to small and midsized businesses (SMBs), including search engine marketing (SEM), social media, audience extension, business profiles, and Website hosting and design. It offers paid and unpaid print and digital platforms.
The Company's advertising and marketing services include Retail advertising, Classified advertising, National advertising, Digital advertising, Niche publications and Marketing services. Its Retail advertising includes sales of display advertising space in the publication, or for preprinted advertising inserted in the publication, to local accounts or regional and national businesses with local retail operations. Its Classified advertising includes employment, automotive, real estate for sale or rent, legal, obituaries and other categories. Its National advertising is a print or digital display advertising space, or for preprinted advertising inserted in the publication for national accounts that do not have a local retailer representing the account in the market. Its Digital advertising consists of display banner, behavioral targeting, search, rich media, directories, classified or other advertising on Websites or mobile devices associated and integrated with its print publications, other digital applications, or on third party affiliated Websites. Digital advertising is reported in combination with print advertising in the retail, classified and national categories. Its Niche publications are specialty publications, such as lifestyle, business, health or home improvement publications that contain advertising. Its Marketing services include a suite of custom digital marketing services that include search engine optimization (SEO), SEM, Web and mobile production, social media services, and reputation monitoring and management. Its services also include media buying in audience extension networks, such as Centro Ad Lift, Google Ad Exchange and Facebook.
The Company, through Amplified Digital, LLC, which is a full-service advertising agency, provides advertisers with consultation and management of a suite of print and digital products. The Company, through INN Partners, L.C. (TownNews), provides digital infrastructure and digital publishing services for approximately 1,600 daily and weekly newspapers, along with universities, television stations and niche publications. The Company, through Lee Local, offers small business solutions, including search engine optimization (SEO), local online marketing, social media marketing, video advertising and Website design.
The Company's subsidiaries include Lee Publications, Inc.; Lee Procurement Solutions Co.; Amplified Digital, LLC, and Pulitzer Inc. Pulitzer Inc. (Pulitzer) published approximately 10 daily newspapers and over 100 weekly newspapers and specialty publications. Pulitzer newspaper operations include St. Louis, Missouri. St. Louis newspaper operations also include the Suburban Journals of Greater St. Louis, a group of weekly newspapers and niche publications that focus on separate communities within the metropolitan area. Pulitzer and its subsidiaries and affiliates publish approximately 10 daily newspapers and support the related digital products, as well as publish approximately 75 weekly newspapers, shoppers and niche publications that serve markets in the Midwest, Southwest and West.
Lee Enterprises Inc
201 N Harrison St Ste 600
DAVENPORT IA 52801-1918