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Profile: LinkedIn Corp (LNKD.N)

LNKD.N on New York Stock Exchange

26 Aug 2016
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LinkedIn Corporation (LinkedIn), incorporated on March 6, 2003, is a professional network on the Internet with approximately 420 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. It offers approximately three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. The Company's solutions include Free Solutions and Monetized Solutions.

Free Solutions

The Company's Free Solutions include Stay Connected and Informed, and Advance My Career. Users can find approximately five tabs at the bottom of the LinkedIn Flagship Mobile application. It Feed (Home) tab provides a real-time stream of data from professionals and professional sources, personalized for each member. The stream allows each member to control and select data by relevancy, and members can remain up-to-date on what is happening in their professional world. Members can like, comment and post new updates to the stream. Its core offering provides every member with an online professional profile. A member's profile is accessible to all members on its network and includes user-generated information, including current job title and employer, education, career history, domain expertise, accomplishments, skills and additional professional information, such as honors, awards, association memberships, patents, publications, certifications and languages spoken. Members populate their own profile information, enabling them to ensure their professional identity is accurate, current and under their control. In addition, its Add-to-Profile Certifications allows members to update their profiles with certifications from courses completed through partner sites.

The Company's messaging tab provides a chat-style interface to allow for easy back and forth messaging. Messages are organized for reference to the last conversation within a thread. Members also receive push and e-mail notifications to make it easier to find conversations. Its My Network tab presents a brief update of a member's network for the day, such as work anniversaries, job changes and recently published articles from a member's network. In addition, links to Invitations and Connections are included at the top left portion of the navigation pane. Its members can expand their networks by sending invitations. Any non-member accepting an invitation simultaneously becomes a LinkedIn member, connected to the sender and after completing the registration process. Once two members are connected, their profile information is shared and, subject to privacy settings, each member has access to the other member's list of connections for further networking. Connections across the network are classified to approximately three degrees: first-degree connections are members who agree to connect, second degree connections are members who share one or more mutual connections, and third degree connections are related through approximately two connections. Members can retrieve the contact information of their first-degree connections and browse their second and third degree connections in order to find additional opportunities to network and connect.

The Company's search technology allows users to conduct real-time, multilingual searches of its dataset in a personalized manner, as a member's profile and network affect relevance and ranking of results. Its search capabilities include People, Job Postings, Companies, Groups, Inbox Messages, Address Book, Publishing Content and Universities. Its People You May Know product recommends members whom users already know and with whom they may want to create a first-degree connection. The Company's Pulse enables its members to be informed in their everyday jobs by showing them relevant news that has been collected and organized by the members in their networks and fellow professionals in their industries. LinkedIn Influencers provides a publishing platform for thought leaders to post unique knowledge and professional insights on LinkedIn. Members can follow these individuals to receive relevant content directly in their Network Updates and e-mail. Members can like and comment directly on posts and share these insights with their networks.

The Company's Groups provide a forum for its members to discuss topics of interest, and meet and interact with other professionals who share those interests and have opinions and domain expertise in specific areas. Group members are able to discuss, share, comment and make their group memberships part of their profiles. Its Slideshare provides members with access to community for sharing presentations on the Internet. Slideshare supports a range of media, including presentation files, documents, Portable Document Formats (PDFs), videos and Webinars. LinkedIn Lookup application allows members to contact anyone at their company, even if they are not connected to them on LinkedIn. Members can find coworkers by title, skill, name, and expertise. Only coworkers using LinkedIn Lookup can view the profile data a member enters into this application. Its address book importer allows members to import contact information from their existing digital address books to LinkedIn. Its members have the ability to publish long-form content on its publishing platform. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, which is shared with their trusted network and has the ability to reach a large group of professionals assembled online. Additionally, members have the ability to follow other members that are not in their networks and build their own group of followers.

Advance My Career, an element of the Company's platform, helps members to get hired and learn new skills. Members seeking job opportunities can find open jobs posted on LinkedIn. Jobs include suggestions for relevant positions through paid posts, as well as open roles from companies' career sites, applicant-tracking systems and third-party sites. LinkedIn Job Search Application provides tools for finding a job. Members can find opportunities with location-based search, get automatic recommendations and notifications-based on their job searches and can apply to jobs using their LinkedIn profile. Its Company Pages provide members with a holistic view of a company. Members can also see whom they know at a particular company. Companies can add information to their profiles and can highlight information about careers through the Careers Page. Members can follow companies and automatically receive recent updates and recommend products and services. University Pages provide students, prospective students and alumni access to insights and information on number of universities globally. Members can receive updates on campus news and activities from the schools themselves and engage with both the campus community and alumni of schools. Additional tools, such as University Rankings, which use alumni career outcomes to rank schools for specific careers, and University Finder, which show the most attended schools for a given career, offer ways for students to navigate, such as choosing where to go to school and what to study.

The Who's Viewed Your Profile module provides real-time analytics to help members manage their professional profile, including information on who has viewed their profile, top search keywords used to reach their profile, and other details and trends on the demographics of the audience that has viewed their profile. Additional features of this product are available for members with Premium Subscriptions. With the How You Rank tool, members can see how they compare to others in their network with profile views and receive personalized recommendations on how to increase their visibility. Members can provide examples of their work and skills by sharing media content in their profiles. Additionally, members are able to both specify skills on their professional profiles and search for skills and expertise across its network, which surfaces people within a community, top locations, related companies, relevant jobs and groups where members can interact with like-minded professionals. In addition, Endorsements enables members to endorse their first-degree connections for skills with one click. It also provides other products to help member's access knowledge, insights and opportunities, including a number of analytically driven customized products, such as Jobs You May Be Interested In, Groups You May Like, Companies To Follow, People Who Viewed This Profile Also Viewed, and People Who Viewed This Job Also Viewed.

Monetized Solutions

The Company charge for certain solutions that provide members, enterprises and professional organizations with functionality and additional benefits. These include Talent Solutions, which includes Hiring, and Learning and Development, Marketing Solutions and Premium Subscriptions. Hiring provides recruiting tools to help its customers become successful at talent acquisition and professional development. Its Learning and Development provides online education courses for professionals to accelerate their careers and realize their potential by learning new skills. LinkedIn Recruiter is its flagship Talent Solutions product, which enables enterprises and professional organizations to find, contact and hire qualified passive and active candidates. Recruiter provides functionality, including Advanced Searches, Project Management, InMail, Collaboration and LinkedIn Talent Pipeline. LinkedIn Referrals is in an initial launch phase and available to select companies on supported Applicant Tracking Systems. A Job Slot enables an enterprise or professional organization to post a job on the LinkedIn platform typically for one year. The job that is posted can be changed, updated or modified over the life of the contract. It provides promotional material in the form of advertisements, videos or e-mails to specific audiences defined by enterprises and professional organizations based on professional profile data. Enterprises and professional organizations can customize the career section of Company Profiles and content on Career Pages to allow candidates to learn about what it is like to work at the enterprise or professional organization, whom to contact if they are interested in a position, and what relevant opportunities are available.

LinkedIn Job Postings allow enterprises and professional organizations of various sizes to advertise job opportunities on its network. Job Postings include Self-Service Job Posting and Jobs You May Be Interested In (JYMBII). The Job Seeker subscription enables members to stand out to recruiters and hiring managers, get in touch with recruiters, and see how they compare to other candidates. Members can find job opportunities wherever they want with location-based search, and can get automatic recommendations and notifications based on their searches. Its Recruiter Lite product is similar to its flagship Recruiter product without custom workflows and team collaboration. Its Lynda.com subscription allows members to learn from experts across a range of fields. Lynda.com provides video training library indexed by subject, software and new releases. Subscribers can sync course history across all of their devices, stream courses directly to their television (TV), auto-play entire courses, or watch individual videos. In addition, users can share courses across social networking applications, edit and view playlists and download or view full courses offline.

The Company's Marketing Solutions products enable enterprises and individuals the ability to advertise to its member base. Its capabilities allow marketers to reach customers according to a number of attributes, such as industry, function, seniority and company size, among others. Sponsored Updates are available through both field sales and self-service channels, and promote updates that enable advertisers to share and amplify content marketing messages to a targeted audience. Sponsored Updates appear in the desktop and mobile streams of targeted members. Its self-service platform enables advertisers to build and target their advertisements to its members based on information in their profile. LinkedIn Ads includes various features, such as Targeting, Daily Campaign Budgets, Campaign Management and Reporting. Advertisers can directly reach their target audience with customized messages through LinkedIn's InMail functionality. Advertisers can use the same targeting engine used for LinkedIn Ads to serve advertisements in a range of sizes and formats, including rich media. Additional LinkedIn-specific formats are also available, including Follow Ads. In addition, it also offers off-network advertising. LinkedIn's Ads API program enables social ad partners to build custom solutions for creating, managing, and optimizing LinkedIn Ads and Sponsored Updates campaigns at scale. Elevate allows enterprises to encourage their employees to share relevant content across their social networks.

The Company's Premium Subscription services focuses on small- and medium-sized enterprises and professional organizations, individual members and business groups in enterprises. Its Talent Solutions products (Recruiter Lite and Job Seeker) are sold online directly through its site to individuals. All of its subscription packages are designed for general professionals to manage their professional identity, grow their networks and connect with talent. Features found in the subscription bundles include Open Profile, Top Keyword Suggestions, Larger Search Listing, Premium Search, Saved Search Alerts, Who's Viewed Your Profile, How You Rank and InMail Messages. LinkedIn Sales Navigator is a social selling solution that provides sales professionals with the ability to find, qualify and create opportunities. It markets Sales Navigator through both field sales force, as well as self-service subscription platform for individual members. Sales Navigator features include Lead Recommendations, Real-Time Sales Updates, Account and Contact Import, TeamLink, Lead Builder and Premium Search, and customer relationship management (CRM) integration. LinkedIn Profinder is a platform that connects members to freelance professionals in their area with the help of LinkedIn's network.

The Company competes with Facebook, Google, Microsoft and Twitter.

Company Address

LinkedIn Corp

2029 Stierlin Ct
MOUNTAIN VIEW   CA   94043-4655
P: +1650.6873600
F: +1302.6365454

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