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Profile: LinkedIn Corp (LNKD.N)

LNKD.N on New York Stock Exchange

29 Apr 2016
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LinkedIn Corporation (LinkedIn), incorporated on March 6, 2003, is a professional network on the Internet with approximately 347 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. Its product lines include Talent Solutions, Marketing Solutions and Premium Subscriptions. All three product lines are sold through two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. The Company’s solutions include Free Solutions and Monetized Solutions.

Free Solutions

The Company’s Free Solutions includes the service to manage professional identity, service to build and engage with professional networks, access to knowledge, insights and opportunities and ubiquitous access. Its core offering provides every member an online professional profile. A member’s profile is accessible to all members on its network and includes user-generated information, including current job title and employer, education, career history, domain experience, accomplishments, skills and additional professional information, such as honors, awards, association memberships, patents, publications, certifications and languages spoken. In addition, the Company piloted Add-to-Profile Certifications allowing members to update their profiles with certifications from courses completed through partner sites.

The Company’s Who’s Viewed Your Profile module provides analytics to help members manage professional profiles, including information on who has viewed profiles, top search keywords used to reach the profile, and other details and trends on the demographics of the audience that has viewed profiles. Additional features of this product are available for members with subscriptions. With the How You Rank tool, members can see how they compare to others in their network with profile views and receive personalized recommendations on their visibility. Members can provide examples of work and skills by sharing media content in profiles. In addition, members are able to both specify skills on professional profiles and search for skills and experience across its network, which surfaces key people within a community, locations, related companies, relevant jobs, and groups where members can interact with like-minded professionals. In addition, Endorsements enables members to endorse first degree connections for skills with one click. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile is shared with their trusted network and has the solution to reach a group of professionals assembled online. Additionally, members have the solution to follow other members that are not in their networks and build their own group of followers.

The Company’s search technology allows users to conduct multilingual searches of its dataset in a completely personalized manner, as a member’s profile and network affect relevance and ranking of results. The Company’s search covers: people, job postings, companies, groups, network updates, inbox messages, address book, publishing content and universities. Members can bring all of contacts from address books, e-mail accounts, and calendars together and keep them up to date in one place. The Company also provides other products to help its members develop professional networks, including Introductions, which allows one member to request an introduction to another member through a mutual connection; People You May Know, which recommends members whom you may already know and with whom you may want to create a first degree connection; Address Book Importer, which allows members to import contact information from existing digital address books to LinkedIn, and People Following, which allows members to follow individuals or groups on LinkedIn.

The Company’s Network Updates provide a real-time stream of data from professionals and professional sources, personalized for each member. The stream allows each member to control and select data by relevancy and remains up-to-date on what is happening in professional world. Pulse enables its members to be informed in everyday jobs by showing them relevant news that has been collected and organized by the members in networks and fellow professionals in their industries. LinkedIn Influencers provides a publishing platform for thought leaders to post knowledge and professional insights on LinkedIn. Members can follow these individuals to receive relevant content directly in Network Updates and e-mail. Slideshare provides its members with access to the community for sharing presentations on the Internet. Slideshare supports a range of rich media, including presentation files, documents, portable document formats (PDFs), videos and webinars. Groups provide a forum for its members to discuss topics of interest and meet and interact with other professionals who share those interests and have opinions and domain experience in specific areas.

The Company’s Company Pages provide members with a view of a company. By aggregating data across the members employed at a particular company, it can show which members have recently joined a company, recently changed title at a company or recently left a company. Companies can add information to profiles, including information about careers at the company and can highlight specific brands and products via Showcase Pages. Members can follow companies and automatically receive recent updates and recommend products and services. Members seeking job opportunities can find millions of open jobs posted on LinkedIn. Jobs include suggestions for relevant positions through paid posts, as well as open roles from companies’ career sites, applicant tracking systems and third-party sites. University Pages provide students, prospective students, and alumni access to insights and information on thousands of universities globally. Members can receive updates on campus news and activities from the schools themselves and engage with both the campus community and alumni of schools. LinkedIn Alumni provides its members with insights about the alumni of schools, enabling members to explore alumni career trends, make connections, and find opportunities. The product allows members to analyze the career trends of fellow alumni by providing an interactive tool to view alumni by location, company, and job function. It also provides other products to help its members access knowledge, insights and opportunities, including the Personalization Platform, which has a number of analytically driven customized products, such as Jobs You May Be Interested In, Groups You May Like, Companies To Follow, People Who Viewed This Profile Also Viewed and People Who Viewed This Job Also Viewed.

The Company’s platform is accessible online anytime and anywhere, including on mobile devices. LinkedIn mobile applications are provided across a range of platforms and languages, including iOS for iPhone and iPad, Android, Blackberry, Nokia Asha, and Windows Mobile. Members can access LinkedIn content via LinkedIn’s flagship app, which showcases the essentials of the LinkedIn platform on mobile, in addition to a suite of apps tailored for more specific use cases from job searching to news consumption, including Pulse, Connected, Job Search, Slideshare, Recruiter and Sales Navigator.

Monetized Solutions

The Company, in addition to its free solutions, also charges for certain solutions that provide members, enterprises and professional organizations with functionality and additional benefits. The Company’s Talent Solutions include LinkedIn Corporate Solutions, LinkedIn Job Postings and Subscriptions for individuals. LinkedIn Corporate Solutions include products, such as LinkedIn Recruiter, Job Slots, LinkedIn Recruitment Media, LinkedIn Career Pages and Work With Us. Its flagship Talent Solution enables enterprises and professional organizations to find, contact and hire qualified candidates. Recruiter provides functionality, including Advanced Searches, Project Management, InMail, Collaboration and LinkedIn Talent Pipeline. A Job Slot entitles an enterprise or professional organization to post a job. The job that is posted can be changed, updated or modified at any time over the life of the contract.

The Company’s LinkedIn Recruitment Media provides promotional material in the form of advertisements, videos, or e-mails to specific audiences defined by enterprises and professional organizations based on professional profile data. With LinkedIn Career Pages, enterprises and professional organizations are able to customize the career section of Company Profiles and content on Career Pages to allow candidates to learn more about what it is like to work at the enterprise or professional organization, whom to contact if interested in a position and what relevant opportunities are available. Enterprises and professional organizations can elect to display the Jobs You May be Interested In (JYMBII) module as an add-on to each of their employee's profiles, allowing them to leverage their employee base to attract relevant candidates. Enterprises and professional organizations of all sizes can advertise job opportunities on the Company’s network. Job Postings include Self-Service Job Posting and JYMBII. Self-Service Job Posting service enables recruiters and hiring managers to post and manage job opportunities on its network.

The Company uses profile data to display relevant job postings to members even if they are not conducting a job search. Job recommendations are displayed on a member's homepage and can also be displayed on other Websites. In addition, companies can highlight job recommendations in JYMBII through Sponsored Jobs. Subscriptions include Recruiter Lite and Job Seeker. Recruiter Lite product is similar to its flagship Recruiter product without custom workflows and team collaboration. The Job Seeker subscription enables members to stand out to recruiters and hiring managers, get in touch with recruiters, and see how they compare to other candidates.

The Company’s Marketing Solutions products enable enterprises and individuals the ability to advertise to its member base. Its Marketing Solutions include Enterprise Solutions, Sponsored Updates, LinkedIn Ads and Ads API. Enterprise Solutions targets larger advertisers, which receive account management and have access to additional Marketing Solutions, such as Display Ads and Sponsored InMails. Advertisers can use the same targeting engine used for LinkedIn Ads to serve ads in a variety of sizes and formats, including rich media. In addition, LinkedIn-specific formats are also available, including Follow Ads. Advertisers can directly reach the target audience with long-form, customized messages through LinkedIn’s InMail functionality. Available via both Enterprise and self-service channels, Sponsored Updates are content promoted updates that enable advertisers to share content marketing messages to a targeted audience. Sponsored Updates appear in the desktop and mobile streams of targeted members. The Company’s self-service platform enables advertisers to build and target advertisement to its members based on information in profiles. LinkedIn Ads includes features, such as targeting, daily campaign budgets, campaign management and reporting. LinkedIn’s Ads API program enables its social ad partners to build custom solutions for creating and managing LinkedIn Ads and Sponsored Updates campaigns at scale.

The Company’s Premium Subscription services target small- and medium-sized enterprises and professional organizations, individual members and business groups in larger enterprises. Key features found in the subscription bundles include Open Profile, Top Keyword Suggestions, Larger Search Listing, Premium Search, Saved Search Alerts, Who's Viewed Your Profile, How You Rank and InMail Messages. LinkedIn Sales Navigator is a social selling solution that provides sales professionals with the ability to find, qualify and create new opportunities and helps sales management to develop the social selling solutions of sales organization. It includes features, such as Lead Recommendations, Real-Time Sales Updates, Account and Contact Import, TeamLink, Lead Builder & Premium Search and CRM Integration.

The Company competes with Facebook, Google, Microsoft and Twitter.

Company Address

LinkedIn Corp

2029 Stierlin Ct
MOUNTAIN VIEW   CA   94043-4655
P: +1650.6873600
F: +1302.6365454

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