Profile: LinkedIn Corp (LNKD.N)
7 Mar 2014
LinkedIn Corporation (LinkedIn), incorporated in March 2003, is a professional network on the Internet with more than 200 million members in over 200 countries and territories. Through the Company’s platform, members are able to create, manage and share their professional identity online, build and engage with their professional network, access shared knowledge and insights, and find business opportunities. Its platform provides members with solutions, including applications and tools, to search, connect and communicate with business contacts, learn about career opportunities, join industry groups, research organizations and share information. Its members create profiles that serve as their professional profiles and are accessible by any other member, as well as anyone with an Internet connection.
The Company generates revenue from enterprises and professional organizations by selling its hiring solutions and marketing solutions offline through its field sales organization or online on its Website. It also generates revenue from members, acting as individuals or on behalf of their enterprise or professional organization, who subscribe to its premium services.
The Company’s core offering provides every member an online professional profile. A member’s profile is accessible to all members on its network and includes user-generated information, including current job title and employer, education, career history, domain expertise, accomplishments, skills and additional professional information such as honors, awards, association memberships, patents, publications, certifications and languages spoken. Profile Stats provide real-time analytics to help members better manage their professional profile, including information on who’s viewed their profile, top search keywords used to reach their profile, and other details and trends on the demographics of the audience that has viewed their profile.
LinkedIn’s search technology allows users to conduct real-time, multilingual searches of its dataset in a personalized manner. Its search covers People, Job Postings, Companies, Groups, Network Updates, Answers, Inbox Messages and Addressbook. It also provides other products to help its members develop their professional networks, including Introductions, which allows one member to request an introduction to another member through a mutual connection; People You May Know, which recommends members whom they may already know and with whom they may want to create a first degree connection, and Addressbook Importer, which allows members to import contact information from their existing digital address books to LinkedIn.
Network Updates provide a real-time stream of data from professionals and professional sources, personalized for each member. Groups provide a forum for its members to discuss topics of interest and meet and interact with other professionals who share those interests and have opinions and domain expertise in specific areas. LinkedIn Today enables its members to be better informed on the job every day by showing them news that has been collected and organized by the members in their networks and fellow professionals in their industries. Signal is search tool that enables a member to do a real-time search on any news or updates shared by the members in their network. Company Profiles provides members with a holistic view of a company. Companies can add information to their profiles, including information about products and services they provide and information about careers at the Company and can insert feeds to be displayed on the Company profile.
Apply with LinkedIn enables members to submit their profiles for job applications by clicking the Apply with LinkedIn button on company Websites. Member can choose to update their profiles in real time, and members will also be shown their professional connections that work at the Company where the profile is submitted. LinkedIn Alumni provides its members with insights about the alumni of their schools, enabling members to easily explore alumni career trends, make connections and find opportunities. It also provide other products to help its members access knowledge, insights and opportunities, including Polls, which provides a platform for professionals to create structured questions and share them broadly; Events, which allows members to share with their connections the events they are sponsoring or attending; InApps, which allows third parties to build and deploy new features as part of its members online experience; Answers, which allows members to ask questions and receive answers on any professional topic; and Personalization Platform, which has a number of analytically driven customized products, such as Jobs You May Be Interested In, Groups You May Like, Companies To Follow, People Who Viewed This Profile Also Viewed and People Who Viewed This Job Also Viewed.
The Company’s platform is accessible online anytime and anywhere, including on mobile devices, such as LinkedIn Mobile, Robust set of APIs and Widgets. LinkedIn mobile applications are provided across a range of platforms and languages, including the Android, Blackberry, iPad and iPhone. It also announced a Certified Developer Program, which is a network of developers screened to help marketers, agencies and companies use LinkedIn to connect with their audiences. It provides a set of embeddable widgets for standard features to allow any Web developer to include rich content from its network into their Website or application without complex programming. The Company provides widgets, such as Profile Widget, Company Insider, Sharing and Recommendation.
The Company charges for certain solutions that provide members, enterprises and professional organizations with functionality and additional benefits. Its hiring solutions include LinkedIn Corporate Solutions, LinkedIn Jobs and Subscriptions. LinkedIn Corporate Solutions include five products: LinkedIn Recruiter, Job Slots, LinkedIn Referral Engine (beta), LinkedIn Recruitment Media and LinkedIn Career Pages. Its hiring solution enables enterprises and professional organizations to find, contact and hire qualified active and passive candidates. Recruiter provides functionality, including Advanced Searches, Project Management, InMail and Collaboration. A Job Slot entitles an enterprise or professional organization to post a job. The job that is posted can be changed, updated or modified at any time over the life of the contract. Referral Engine enables enterprises and professional organizations to leverage the networks of their employees to find qualified candidates for open positions. For each job posting, Referral Engine automatically looks across the connections of the organization’s employees to find candidates qualified for that position. Referral Engine then presents matches to the organization’s employees, enabling them to make referrals they think are appropriate in just a few clicks.
LinkedIn provides promotional material in the form of advertisements, videos, or e-mails to specific audiences defined by enterprises and professional organizations based on professional profile data. Enterprises and professional organizations are able to customize the career section of Company Profiles and content on Career Pages to allow potential candidates to learn more about what it is like to work at the enterprise or professional organization, whom to contact if they are interested in a position and what relevant opportunities are available. Enterprises and professional organizations of all sizes are able to advertise job opportunities on its network. Jobs include Self-service Posting, TalentMatch, Jobs You May Be Interested In (JYMBII) and Work With Us. This service enables recruiters and hiring managers to post and manage job opportunities on its network. Candidate recommendations are presented to a job poster. Once a job is posted, TalentMatch evaluates the characteristics of the job and automatically finds the relevant member profiles. TalentMatch customers can view these recommendations and directly message relevant candidates.
The Company use profile data to display relevant job postings to members even if they are not conducting a job search. Job recommendations are displayed on a member’s homepage and can also be displayed on other Websites. Enterprises and professional organizations can elect to display the JYMBII module as an add-on to each of their employee’s profiles, allowing them to leverage their employee base to attract relevant candidates. The Talent family of products enables recruiters and hiring managers to find, contact and manage potential candidates, leveraging Premium Search Filters, InMail and Profile Organizer. The Job Seeker family of products enables members to stand out to recruiters and hiring managers through the Job Seeker badge, which is visible on their profile and in search results, Featured Applicant status in the applicant list for jobs they apply to, and InMail.
The Company’s self-service platform enables advertisers to build and target their advertisement to its members based on information in their profile. LinkedIn Ads includes features, such as Targeting, Daily Campaign Management, Reporting, Display Ads, Custom Groups, Sponsorships, Whitepapers And Recommendation Ads.
The Company’s premium subscription services target small and medium-sized enterprises and professional organizations, individual members and business groups in larger enterprises. Its Business, Business Plus and Executive subscription packages are designed for general professionals to manage their professional identity, grow their business and connect with talent. These subscriptions bundles are sold at different price points. Key features in the subscription bundles include Profile Organizer, InMail, Premium Search Filters, Saved Searches, 3rd Degree Name Visibility, Profile Stats Pro and LinkedIn For Salesforce.
The Company competes with Facebook, Google, Microsoft, Twitter, Xing, Monster+HotJobs, CareerBuilder, Indeed.com, Viadeo, Taleo and Salesforce.com.
2029 Stierlin Court
MOUNTAIN VIEW CA 94043
Company Web Links
- LinkedIn jumpstarts China expansion with Chinese language site
- UPDATE 2-LinkedIn jumpstarts China expansion with Chinese language site
- CORRECTED-UPDATE 1- LinkedIn jumpstarts China expansion with Chinese language site
- LinkedIn launches Chinese language website
- To stoke interest, LinkedIn opens 'Influencer' blogs to all members