Profile: Lorillard Inc (LO.N)

LO.N on New York Stock Exchange

28 May 2015
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Lorillard, Inc. (Lorillard), incorporated on April 16, 1997, is engaged in the manufacture and sale of cigarettes and electronic cigarettes. The Company has two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard Tobacco Company and related entities. The Electronic Cigarettes segment consists of the operations of LOEC, Inc. (doing business as blu eCigs), Cygnet UK Trading Limited (trading as SKYCIG) and related entities.

Lorillard Tobacco Company’s principal cigarette products are marketed under the brand names of Newport, Kent, True, Maverick and Old Gold with all of its sales in the United States. Newport, the Company’s flagship premium cigarette brand, includes both menthol and non-menthol products. In addition to the Newport brand, its product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. Lorillard’s five brands include 43 different products. It markets electronic cigarettes under the blu eCigs and SKYCIG brands. As of December 31, 2013, the Company had approximately 500 direct buying customers servicing more than 400,000 retail accounts for its cigarette. As of December 31, 2013, the Company had approximately 400 direct buying customers providing blu eCigs electronic cigarettes to approximately 136,000 retail accounts in the United States. SKYCIG sells electronic cigarettes through retail outlets in the United Kingdom. The Company also sells electronic cigarettes directly to adult consumers over the internet.

The Company competes with Philip Morris USA Inc. and R.J. Reynolds Tobacco Company.

Company Address

Lorillard Inc

714 Green Valley Rd
GREENSBORO   NC   27408-7018
P: +1336.3357000
F: +1302.6365454

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