Profile: Lorillard Inc (LO.N)

LO.N on New York Stock Exchange

23 Jan 2015
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Lorillard, Inc. (Lorillard), incorporated on April 16, 1997, through its subsidiaries, is engaged in the manufacture and sale of cigarettes and electronic cigarettes. The Company has two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists principally of the operations of Lorillard Tobacco Company and related entities. The Electronic Cigarettes segment consists of the operations of LOEC, Inc. (doing business as blu eCigs), and Cygnet UK Trading Limited (trading as SKYCIG) and related entities. Newport, the Company’s flagship premium cigarette brand, includes both menthol and non-menthol product offerings. In addition to the Newport brand, its product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings, which vary in price, taste, flavor, length and packaging. Lorillard markets electronic cigarettes under the blu eCigs and SKYCIG brands.

The Company produces cigarettes for both the premium and discount segments of the domestic cigarette market. As of December 31, 2013, the Company had approximately 500 direct buying customers servicing more than 400,000 retail accounts for its cigarette. As of December 31, 2013, the Company had approximately 400 direct buying customers providing blu eCigs electronic cigarettes to approximately 136,000 retail accounts in the United States. SKYCIG sells electronic cigarettes through retail outlets in the United Kingdom. The Company has also sold electronic cigarettes directly to adult consumers over the Internet.

The Company competes with Philip Morris USA Inc. and R.J. Reynolds Tobacco Company.

Company Address

Lorillard Inc

714 Green Valley Road
GREENSBORO   NC   27408-7018
P: +1336.3357000
F: +1302.6365454

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