Profile: Looksmart Ltd (LOOK.C)
10 Feb 2014
LookSmart, Ltd. (LookSmart) is a search advertising network solutions company that provides solutions for search advertising customers. LookSmart offers search advertising customers targeted search via a monitored search advertising distribution network using the Company's AdCenter platform technology. LookSmart's revenue sources are divided into two categories: Advertiser Networks and Publisher Solutions. The Company's search advertising network includes publishers and search advertising customers, including intermediaries and direct advertising customers and their agencies, as well as self-service customers in the United States and certain other countries. The Company's application programming interface (API) allows search advertising customers and their advertising agencies to connect type of marketing or reporting software. LookSmart also offers publishers private-label search advertiser network solutions based on its AdCenter platform technology (Publisher Solutions). As of December 31, 2011, the Company continued to own the Wisenut search engine technology. Effective September 3, 2013, LookSmart Ltd acquired Syncapse Corp.
LookSmart develops, markets, and sells premium and performance search advertising products to search advertising customers and related advertising agencies through a variety of pricing models tailored to customer requirements. These search advertising customers reach customers with the Company's sponsored search products. Advertisements are distributed through an network of syndication partners.The Company's largest category of customers has been the Intermediaries, the majority of which purchase clicks to sell into the affiliate network of search engine providers. Through a Web interface or the Company's application programming interface (API), LookSmart's AdCenter allows multiple search advertising customers to upload keywords, manage daily budgets, set rates and view reports, including spend data that is updated hourly. The AdCenter API is also available for search advertising customers and related agencies that use third-party or in-house systems to analyze and manage their search campaigns.
LookSmart offers a suite of customizable search advertising management tools and solutions that help publishers. The Company offers publishers command and controls over revenue diversification and growth via the AdCenter for Publishers, a private-labeled ASP solution; a customizable set of services and technology to integrate multiple sources of advertisers, including third-party feeds, within a single auction-based platform for cost-per-click (CPC) text-based advertising, and access to a backfill of advertisers.
The Company competes with Yahoo!, Google, and Bing.
#324, 555 CALIFORNIA STREET
SAN FRANCISCO CA 94105