Profile: Southwest Airlines Co (LUV.N)
26 Aug 2016
Southwest Airlines Co. (Southwest), incorporated on March 9, 1967, operates Southwest Airlines. Southwest is a passenger airline that provides scheduled air transportation in the United States and near-international markets. The Company serves approximately 100 destinations in over 40 states, such as the District of Columbia, the Commonwealth of Puerto Rico, and approximately seven near-international countries, including Mexico, Jamaica, The Bahamas, Aruba, Dominican Republic, Costa Rica, and Belize. The Company added its first three destinations in Central America (San Jose, Costa Rica, Belize City, Belize, and Liberia, Costa Rica) and also commenced Southwest service to a fourth destination in Mexico (Puerto Vallarta). Southwest operates a total of approximately 704 Boeing 737 aircraft. The Company also added approximately 20 domestic nonstop destinations from Dallas Love Field. Southwest offers a total of 180 weekday departures to over 50 nonstop destinations from Dallas Love Field. In addition, the Company added over eight international nonstop destinations from a newly constructed five-gate international terminal at Houston's William P. Hobby Airport.
Southwest provides point-to-point service and offers approximately 20 weekday roundtrips from Dallas Love Field to Houston Hobby, over 10 weekday roundtrips from Los Angeles International to Oakland, approximately 10 weekday roundtrips from Burbank to Oakland, over 10 weekday roundtrips from Phoenix to Las Vegas, and approximately 10 weekday roundtrips from San Diego to San Jose. Southwest offers a fare structure that features everyday coach fares, as well as lower fares available on a restricted basis. Southwest bundles fares into three categories: Wanna Get Away, Anytime and Business Select. Its Wanna Get Away fares are the lowest fares and are typically subject to advance purchase requirements. Its Anytime fares are refundable and changeable, and funds may also be applied toward future travel on Southwest. Anytime fares also include a higher frequent flyer point multiplier under Southwest's Rapid Rewards frequent flyer program than do Wanna Get Away fares. Its Business Select fares are refundable and changeable, and funds may be applied toward future travel on Southwest.
The Company offers ancillary service offerings, such as Southwest's EarlyBird Check-In and transportation of pets and unaccompanied minors, in accordance with Southwest's respective policies. EarlyBird Check-In provides customers with automatic check-in before general boarding positions become available, improving Customers' seat selection options. Southwest's Pet Policy provides customers an opportunity to bring a small cat or dog into the aircraft cabin. Southwest also has an unaccompanied minor travel policy to address the administrative costs and the extra care necessary to transport these customers. When available, Southwest also sells, at the gate, open priority boarding positions in the first 15 positions in its A boarding group. Southwest offers inflight satellite-based Wireless Fidelity (WiFi) service on all of its 737-700 and 737-800 aircraft, representing over 80% of Southwest's fleet. Southwest's Customers with small portable electronic devices are able to utilize the airline's onboard WiFi from gate-to-gate when travelling on a Southwest WiFi-enabled airplane. Southwest also provides movies-on-demand, and also offers a Messaging-only option, including all WiFi-enabled stops and connections. The Messaging service allows access to iMessage and pre-downloaded applications for Viber and WhatsApp.
Southwest's Rapid Rewards frequent flyer program enables program members (Members) to earn points for every dollar spent on Southwest fares. The amount of points earned under the program is based on the fare and fare class purchased, with higher fare products earning more points than lower fare products. Each fare class is associated with a points earning multiplier, and points for flights are calculated by multiplying the fare for the flight by the fare class multiplier. Under the program, Members continue to accumulate points until the time they decide to redeem them. The Company's Internet Website, Southwest.com, is an avenue for Southwest Customers to purchase and manage travel online. Customers' trips can be planned and managed directly from the southwest.com home page. Southwest.com is designed to help make the customer's experience personal and intuitive with features, such as recognizing the customer's location to provide relevant deals, remembering recent searches to make it easy to get to trips of interest, and shopping cart functionality allowing Customers to purchase air, hotel, and car rental in one visit. In addition, southwest.com and swabiz.com (the Company's business travel reservation Webpage) are available in a translated Spanish version, which provides customers preferring to transact in Spanish the same level of Customer Service provided by the English versions of the Websites. In addition, Southwest offers customers a mobile Website and application to provide Customers the ability to transact with Southwest anytime they have access to their mobile device.
Southwest either leases or pays a usage fee for terminal passenger service facilities at each of the airports it serves, to which various leasehold improvements have been made. The Company leases the land and/or structures on a long-term basis for its aircraft maintenance centers (located at Dallas Love Field, Houston Hobby, Phoenix Sky Harbor, Chicago Midway, Hartsfield-Jackson Atlanta International Airport and Orlando International Airport), its flight training center at Dallas Love Field. The Company also leases a warehouse and engine repair facility in Atlanta. The Company owns a building designed to house certain operational and training functions, including its 24-hour operations. The Company also managed the reconstruction of Dallas Love Field with air travel facilities (Love Field Modernization Program). The project consists of the complete replacement of gate facilities with a new 20-gate facility, including infrastructure, systems and equipment, aircraft parking apron, fueling system, roadways and terminal curbside, baggage handling systems, passenger loading bridges and support systems, and other supporting infrastructure.
The Company competes with American Airlines, Delta Air Lines, Inc. and United Airlines.
Southwest Airlines Co
2702 Love Field Dr
PO Box 36611
DALLAS TX 75235-1611
Company Web Links
- BRIEF-Southwest Airlines- Senior Vice President Randy Babbitt announces retirement
- BRIEF-Southwest Airlines to fly nonstop between Los Angeles and three airports in Mexico's coastal resort regions
- Southwest Air forecasts further drop in current-quarter unit revenue
- UPDATE 1-Southwest Air forecasts further drop in current-qtr unit revenue
- BRIEF-Southwest Airlines reports July traffic