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Profile: Southwest Airlines Co (LUV.N)

LUV.N on New York Stock Exchange

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5 May 2016
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Southwest Airlines Co., incorporated on March 9, 1967, operates Southwest Airlines (Southwest). Southwest is a passenger airline that provides scheduled air transportation in the United States and near-international markets. The Company serves around 93 destinations in 40 states, such as the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries, including Mexico (Cancun, Mexico City and Cabo San Lucas/Los Cabos), Jamaica (Montego Bay), the Bahamas (Nassau), Aruba (Oranjestad) and Dominican Republic (Punta Cana). The Company runs international services to Montego Bay, Nassau, Oranjestad, Cabo San Lucas/Los Cabos, Cancun, Mexico City and Punta Cana. Southwest provides point-to-point service and offers 21 weekday roundtrips from Dallas Love Field to Houston Hobby; nine weekday roundtrips from Washington Reagan to Chicago Midway; 11 weekday roundtrips from Phoenix to Las Vegas, and 14 weekday roundtrips from Los Angeles International to Oakland.

As of December 31, 2014, Southwest served 581 non-stop city pairs and operated a total of 665 Boeing 737 aircrafts. The Company’s Website, southwest.com, enables purchasing and managing travel online. In addition, it offers southwest.com and swabiz.com (the Company’s business travel reservation Web page) in a translated Spanish version. Southwest offers a mobile Website and app to transact through mobile devices. Southwest’s Rapid Rewards frequent flyer program enables members to earn points. The amount of points earned under the program is based on the fare and fare class purchased. It also allows Rapid Rewards Members to earn points through purchases with Rapid Rewards Partners, which include, car rental agencies, hotels, restaurants and retail locations, as well as by using Southwest’s co-branded Chase Visa credit card. In addition, holders of Southwest’s co-branded Chase Visa credit card can redeem their points for items other than travel on Southwest, such as international flights on other airlines, cruises, hotel stays, rental cars, gift cards and event tickets, among others.

Southwest offers several products, such as Business Select, Fly By Priority Lanes and SWABIZ. Southwest’s Business Select fare includes perks, such as priority boarding in the first 15 boarding positions within boarding group A when available, Fly By priority ticket counter and security checkpoint access in select airports, and one complimentary adult beverage coupon for the day of travel (for customers of legal drinking age). Southwest provides Fly By Priority Lane access for its Business Select customers and Rapid Rewards A-List Members at many of its airports. The lanes provide Business Select Customers and Rapid Rewards A-List Members with direct access to the ticket counter and/or security checkpoint. As of December 31, 2014, Fly By Priority Lane access was available at 78 airports served by Southwest. SWABIZ is Southwest’s business travel reservation Web page, which allows business travelers to plan, book and purchase ticketless travel on Southwest.

In addition, Southwest provides inflight satellite-based wireless fidelity (Wi-Fi) service on all of its 737-700 and 737-800 aircrafts and live television utilizing mobile devices. Its television product consists of 19 live channels and up to 75 on-demand recorded episodes from popular television series. Southwest also provides movies-on-demand and messaging service, which provides access to iMessage and pre-downloaded apps for Viber and WhatsApp. Its service offerings include EarlyBird Check-In and Pets Are Welcome on Southwest (P.A.W.S.) products. EarlyBird Check-In provides automatic check in, so that customers are checked in 12 hours before general boarding positions become available. Southwest’s P.A.W.S. offering allows customers to bring a small cat or dog into the aircraft cabin.

The Company’s Automated Outbound Messaging (AOM) service enables delivery of automated voice, text and e-mail messages to Southwest domestic Customers when there has been a change in flight status, as well as potential disruptions to Southwest’s scheduled service. AOM enables connecting to a customer representative or rebooking online in the case of cancelled flights. It provides notifications via telephone (landline or mobile), text message or e-mail. In addition to providing flight information to Southwest domestic customers, the Company directs Southwest domestic customers to rebook their flights online via southwest.com/rebook.

The Company competes with American Airlines Group Inc., Delta Air Lines, Inc. and United Airlines, Inc.

Company Address

Southwest Airlines Co

2702 Love Field Dr
PO Box 36611
DALLAS   TX   75235-1611
P: +1214.7924000

Company Web Links

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