Profile: Southwest Airlines Co (LUV.N)
Southwest Airlines Co., incorporated on March 9, 1967, operates Southwest Airlines, a passenger airline, which provides scheduled air transportation in the United States. As of December 31, 2011, the Company was serving 72 cities in 37 states throughout the United States. During the year ended December 31, 2011, the Company added addition services in two new states and three new cities: Charleston, South Carolina; Greenville-Spartanburg, South Carolina; and Newark, New Jersey. Southwest provides point-to-point. On May 2, 2011, the Company acquired AirTran Holdings, Inc. (AirTran). In December 2013, Southwest Airlines Co acquired 12 takeoff and landing slots at New York's LaGuardia Airport being divested by American Airlines as part of its merger with US Airways.
AirTran’s route system provides hub-and-spoke, rather than point-to-point, service, with approximately half of AirTran’s flights originating or terminating at its hub in Atlanta, Georgia. AirTran also serves a range of markets with non-stop service from bases of operation in Baltimore, Maryland; Milwaukee, Wisconsin; and Orlando, Florida. As of December 31, 2011, AirTran was serving 68 United States and near-international destinations, including San Juan, Puerto Rico; Cancun, Mexico; Montego Bay, Jamaica; Nassau, The Bahamas; Oranjestad, Aruba; Punta Cana, Dominican Republic, and Bermuda. As of January 31, 2012, AirTran served 65 destinations. During 2011, approximately 71% of Southwest’s customers flew non-stop, and Southwest’s average aircraft trip stage length was 664 miles with an average duration of approximately 1.8 hours.
As of December 31, 2011, Southwest offered 25 weekday roundtrips from Dallas Love Field to Houston Hobby, 13 weekday roundtrips from Phoenix to Las Vegas, 13 weekday roundtrips from Burbank to Oakland, and 12 weekday roundtrips from Los Angeles International to Oakland. Southwest offers connecting service opportunities from over 60 Southwest cities to different Volaris airports in Mexico including Aguascalientes, Guadalajara, Mexico City (MEX), Mexico City-Toluca (TLC), Morelia, and Zacatecas. The Company’s International Connect portal conducts two separate transactions: one with Southwest’s reservation system and one with Volaris’s reservation system.
Southwest bundles fares into three categories: Wanna Get Away, Anytime, and Business Select. Wanna Get Away fares are lowest fares. Business Select fares are refundable and changeable, and funds may be applied toward future travel on Southwest. Business Select fares also include additional perks, such as priority boarding, a frequent flyer point multiplier, priority security and ticket counter access in select airports, and one complimentary adult beverage coupon for the day of travel. The Company’s Internet Website, southwest.com, is the avenue for Southwest Customers to purchase tickets online. During 2011, southwest.com accounted for approximately 78% of all Southwest bookings. During 2011, approximately 84% of Southwest’s Passenger revenues came through its Website, including revenues from SWABIZ, the Company’s business travel reservation Web page.
Southwest Airlines Co
2702 LOVE FIELD DR,
P.O. Box 36647-1CR
DALLAS TX 75235
Company Web Links
- Southwest, Virgin win waiver to purchase LaGuardia slots
- UPDATE 1-Southwest, Virgin win waiver to purchase LaGuardia slots
- Southwest, Virgin America to buy LaGuardia slots: sources
- Southwest, Virgin America to buy LaGuardia slots -sources
- UPDATE 1-U.S. FAA proposes fines against Southwest, Great Lakes