Profile: Luxottica Group SpA (LUX.N)
24 May 2013
Luxottica Group S.p.A. (Luxottica), incorporated in 1961, is an Italy-based company engaged in the design, manufacture and distribution of prescription frames and sunglasses in the mid-and premium-price categories. It operates in two segments: manufacturing and wholesale distribution and retail distribution. Through its manufacturing and wholesale distribution segment, it is engaged in the design, manufacture, wholesale distribution and marketing of house and designer lines of mid-to premium-priced prescription frames and sunglasses. The Company operates its retail segment principally through its retail brands, which include, among others, LensCrafters, Pearle Vision, Sears Optical, Target Optical and its Licensed Brands (Sears Optical and Target Optical), as well as through the retail brands of its business, Oakley, which include, among others, Oakley O Stores and Vaults, David Clulow e nel segmento Licensed Brand. Among its subsidiaries there are: Air Sun, Bazooka Inc, David Clulow Brighton Ltd and Ecotop Pty Ltd.
In May 2010, the Company acquired a 35.16% interest held by minority stockholders in Luxottica Gozluk Endustri ve Ticaret Anonim Sirketi, (Luxottica Turkey). On July 30, 2010, Luxottica acquired a 34% interest held by minority stockholders in Sunglass Hut (UK) Limited. On November 26, 2010, it acquired the Optifashion Australia Pty Limited group from HAL Optical Investments B.V. The acquisition included 47 corporate stores (40 optical and seven sun) and nine franchises, trading under brands including Just Spectacles. During the year ended December 31, 2010, the Company completed the acquisition of the David Clulow chain, bringing its ownership in the subsidiary to 100%. Luxottica’s house brands include Ray-Ban, Oakley, Arnette, Persol, REVO, Vogue, Oliver Peoples, K&L, Luxottica, Mosley Tribes, Sferoflex and Eye Safety Systems (ESS). Its licensed designer brands include Anne Klein, Brooks Brothers, Bvlgari, Burberry, Chanel, Dolce & Gabbana, D&G, Donna Karan, DKNY, Fox, Miu Miu, Paul Smith, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Stella McCartney, Tiffany & Co, Tory Burch and Versace. Polo Ralph Lauren includes Chaps, Polo, Ralph and Ralph Lauren Purple Label. Product design, development and manufacturing takes place in six production facilities in Italy, two wholly owned factories in China and two sports sunglasses production facilities in the United States. Luxottica also has a small plant in India serving the local market.
During 2010, the Company produced approximately 56.6 million units. In North America, the Company operates the points of sale for its Licensed Brands, with over 1,140 stores under the Sears Optical and Target Optical brands. During 2010, it distributed approximately 20.4 million prescription frames and approximately 38.4 million sunglasses, in approximately 5,900 different styles. During 2010, it announced the signing of a license agreement with Coach, Inc. (Coach) for the design, manufacturing and global distribution of sun and prescription eyewear under the Coach, Coach Poppy and Reed Krakoff brands. Essilor S.A. (Essilor) is the supplier of the Company’s retail operations.
Luxottica’s distribution system is globally integrated and supplied by a centralized manufacturing programming platform. The network linking the logistics and sales centers to the production facilities in Italy and China also provides daily monitoring of global sales performance and inventory levels so that manufacturing resources can be programmed and warehouse stocks re-allocated to meet local market demand. This integrated system serves both the retail and wholesale businesses with 18 distribution centers worldwide, of which eight are in the Americas, seven are in the Asia-Pacific region and three are in the rest of the world. It has three main distribution centers (hubs) in locations serving its markets: Sedico in Europe, Atlanta in the Americas and Dongguan in the Asia-Pacific region. They operate as centralized facilities, offering customers a automated order management system. During 2010, it managed over 13,500 orders per day, including eyeglasses and spare parts. Sedico ships over 170,000 units daily to customers in Europe, the Middle East and Africa and to its distribution centers in the rest of the world, from which they are then shipped to local customers.
The Company’s wholesale distribution network, covering 130 countries across five continents, has 18 logistics centers and 42 commercial subsidiaries providing direct operations in key markets. Luxottica also distributes certain brands, including Oakley, to sporting goods stores and specialty sports stores, including bike, surf, snow, skate, golf and motor sports stores.
The retail portfolio offers a range of differentiation points for consumers, including the latest in designer and sun frames, lens options, eye care and everyday vision care health benefits. As of March 31, 2011, the Company’s retail business consisted of 5,911 corporate stores and 514 franchised or licensed locations. In its retail sun business, Luxottica operates over 2,480 retail locations in North America, Asia-Pacific, South Africa, Europe and the Middle East, mainly through the Sunglass Hut brand. Luxottica’s retail stores sells not only prescription frames and sunglasses that it manufactures but also a range of prescription frames, lenses and other ophthalmic products manufactured by other companies. During 2010, units manufactured with its brand names or its licensed brands represented approximately 80.2% of the total sales of frames based on units sold by the retail division.
Luxottica’s optical retail operations are anchored by brands, such as LensCrafters and Pearle Vision in North America, and OPSM, Laubman & Pank and Budget Eyewear, which are available in Australia and New Zealand. It also has a retail presence in China, where the Company operates in the eyewear market with LensCrafters. As of March 31, 2011, the Company’s optical retail business consisted of approximately 3,650 retail locations globally. As of March 31, 2011, it operated a retail network of 1,191 LensCrafters stores, of which 989 are in North America and 202 stores are in China and Hong Kong. LensCrafters stores offer a range of selection of prescription frames and sunglasses, mostly made by Luxottica, in addition to a range of lenses and optical products made by other suppliers. LensCrafters' products include lenses, such as FeatherWates (lightweight, thin and impact-resistant lenses), DURALENS (super scratch-resistant lenses), Advanced View Progressive (free-form, digitally surfaced progressive lenses), Invisibles (anti-reflective lenses) and MVP Maximum View Progressives (multi-focal lenses without visible lines).
Pearle Vision is a optical retail chain in North America. As of March 31, 2011, Pearle Vision operated 330 corporate stores and had 350 franchise locations throughout North America. The Company also operates a network of retail locations in North America operating as Sears Optical and Target Optical, its Licensed Brands, which uses the brand names of their respective American department store. As of March 31, 2011, it operated 828 Sears Optical and 323 Target Optical locations throughout North America. OPSM includes three optical chains that it operates in Australia and New Zealand. In July 2010, the brand launched its new flagship store OPSM Eye Hub and in September 2010, the brand launched its new OPSM Loves Eyes marketing campaign. As of March 31, 2011, the Company owned 357 OPSM corporate stores throughout Australia. OPSM also has 43 corporate-owned stores in New Zealand, mainly in large urban areas.
Laubman & Pank focuses on the independent optical shopper looking for eyecare and service. As of March 31, 2011, Luxottica owned 65 Laubman & Pank corporate stores throughout Australia. As of March 31, 2011, the Company owned 92 Budget Eyewear corporate stores throughout Australia and had nine franchise locations. Budget Eyewear also has 14 corporate stores in New Zealand. EyeMed Vision Care is a managed vision care operators in the United States, serving over 28.5 million members in large and medium size companies and government entities and through insurance companies. EyeMed has a network of over 24,000 locations, including opticians, ophthalmologists, optometrists and chains operated by Luxottica. Together with LensCrafters' over 900 in-store labs, Luxottica operates five central lens finishing labs in North America. In addition, it operates Oakley optical lens laboratories in the United States, Ireland and Japan. As of March 31, 2011, Sunglass Hut had 2,385 stores worldwide, of which 2,329 are corporate stores and 56 are franchise locations. As of March 31, 2011, the Company operated approximately 590 Sunglass Hut departments in Macy's.
ILORI is Luxottica's fashion sunwear retail brand, with 24 stores in North America, as of March 31, 2011, including flagship stores in the SoHo neighborhood of New York City and in Beverly Hills, California. As of March 31, 2011, the Company operated 24 Optical Shop of Aspen stores in locations throughout the United States. Luxottica operates six luxury retail stores under the Oliver Peoples brand. The Oliver Peoples brand retail stores only offer Oliver Peoples, Mosley Tribes and Paul Smith branded optical products. Two additional Oliver Peoples retail locations are operated under license in Tokyo and Los Angeles. In Europe, it operates David Clulow, an optical retailer operating in the United Kingdom and Ireland. As of March 31, 2011, David Clulow operated 39 corporate-owned locations (including nine joint ventures), four franchise locations and 36 sun stores/concessions. As of March 31, 2011, Bright Eyes operated 51 corporate store locations and 73 franchise locations. As of March 31, 2011, the Company operated 159 Oakley O Stores and Vaults worldwide, offering a range of Oakley products, including sunglasses, apparel, footwear and accessories. Another sales channel is e-commerce, including the Oakley and the Ray-Ban Websites (www.oakley.com, www.Ray-Ban.com).
The Company competes with De Rigo S.p.A., Marchon Eyewear, Inc., Marcolin S.p.A., Safilo Group S.p.A., Silhouette International Schmied AG, Maui Jim, Inc., Wal-Mart, Eye Care Centers of America, Vision Service Plan (VSP), Davis Vision and Spectera.
Luxottica Group SpA
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