Profile: Mattel Inc (MAT.O)
19 Dec 2014
Mattel, Inc. (Mattel), incorporated on March 6, 1968, designs, manufactures and markets a variety of toy products worldwide which are sold to its customers and directly to consumers. Mattel’s portfolio of brands and products are grouped in categories, such as Mattel Girls & Boys Brands, including Barbie fashion dolls and accessories (Barbie), Polly Pocket, Little Mommy, Disney Classics, and Monster High (collectively Other Girls Brands), Hot Wheels, Matchbox, and Tyco R/C vehicles and play sets (collectively Wheels), and CARS, Radica, Toy Story, Max Steel, WWE Wrestling, and Batman, and games and puzzles (collectively Entertainment); Fisher-Price Brands-including Fisher-Price, Little People, BabyGear and Imaginext (collectively Core Fisher-Price), Dora the Explorer, Go Diego Go!, Thomas and Friends, Mickey Mouse Clubhouse, Disney’s Jake and the Never Land Pirates, and See ‘N Say (collectively Fisher-Price Friends), and Power Wheels, and American Girl Brands, including My American Girl, the historical collection, and Bitty Baby. American Girl Brands products are sold directly to consumers via its catalogue, Website, and retail stores. Its children’s publications are also sold to certain retailers. The Company operates in three segments: North America, International and American Girl. Effective January 2012, Mattel’s operating segments included North America, American Girl and International. On February 1, 2012, Mattel acquired Helium Holdings 1A Ltd (HIT Entertainment). In May 2014, the Company, through its subsidiary, acquired MEGA Brands Inc.
The North America segment markets and sells toys in the Unites States and Canada through the Mattel Girls and Boys Brands and Fisher-Price Brands categories. In the Mattel Girls & Boys Brands category, Barbie includes brands such as Barbie fashion dolls and accessories, and Polly Pocket, Little Mommy, Disney Classics, and Monster High are included within Other Girls Brands. Wheels includes Hot Wheels, Matchbox, and Tyco R/C vehicles and play sets. Entertainment includes CARS, Radica, Toy Story, Max Steel, WWE Wrestling, Batman, and Superman, as well as games and puzzles. The Fisher-Price Brands category includes Fisher-Price, Little People, BabyGear, Imaginext, Dora the Explorer, Bubble Guppies, Thomas & Friends, Mike The Knight, Octonauts, Mickey Mouse Clubhouse, Disney’s Jake and the Never Land Pirates, and Power Wheels.
Products marketed by the International segment are generally the same as those developed and marketed by the North America segment, although some are developed or adapted for particular international markets. Mattel’s products are sold directly to retailers and wholesalers in most European, Latin American, and Asian countries, and in Australia and New Zealand, and through agents and distributors in those countries where Mattel has no direct presence. The American Girl segment is a direct marketer, children’s publisher, and retailer known for its flagship line of historical dolls, books, and accessories, as well as the My American Girl and Bitty Baby brands.
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