Profile: Mattel Inc (MAT.O)
Mattel, Inc., incorporated on March 6, 1968, designs, manufactures, and markets a range of toy products around the world, which are sold to its customers and directly to consumers. The Company's segments are North America, which consists of the United States and Canada; International, and American Girl. The Company's portfolio of brands and products are grouped into approximately four major brand categories, including Mattel Girls & Boys Brands, Fisher-Price Brands, American Girl Brands and Construction and Arts & Crafts Brands. The North America and International segments sell products in the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories.
North America Segment
The North America segment markets and sells toys in the United States and Canada through the Mattel Girls & Boys Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories. In the Mattel Girls & Boys Brands category, Barbie includes Barbie fashion dolls and accessories. Other Girls includes Monster High, Ever After High, Little Mommy and Polly Pocket. Wheels includes Hot Wheels and Matchbox vehicles, and play sets. Entertainment includes CARS, Disney Planes, BOOMco, Toy Story, Teenage Mutant Ninja Turtles, Halo, and WWE Wrestling, as well as games and puzzles. The Fisher-Price Brands category includes Fisher-Price, Little People, BabyGear, Laugh & Learn, Imaginext, Thomas & Friends, Dora & Friends, Blaze and The Monster Machines, Shimmer and Shine, Mickey Mouse Clubhouse, Minnie Mouse, Octonauts, and Power Wheels. The Construction and Arts & Crafts Brands category includes MEGA BLOKS, RoseArt and Board Dudes.
The Company's products marketed by the International segment are generally the same as those developed and marketed by the North America segment, although some are developed or adapted for particular international markets. The Company's products are sold directly to retailers and wholesalers in most European, Latin American, and Asian countries, and in Australia and New Zealand, and through agents and distributors.
American Girl Segment
The Company's American Girl segment is a direct marketer, children's publisher, and retailer for its BeForever line of historical dolls, books, and accessories, as well as the Truly Me, Girl of the Year, and Bitty Baby brands. American Girl also publishes fiction and non-fiction titles, plus American Girl magazine. The American Girl segment sells products directly to consumers via its catalog, Website, and retail stores in the United States, as well as in specialty boutiques at select Indigo and Chapters stores in Canada and El Palacio de Hierro locations in Mexico City. It also offers Lea Clark.
The Company competes with Bandai, Hasbro, Jakks Pacific, Leap Frog, Lego, MGA Entertainment, Spin Master, Tomy, VTech, Playmobil and Amazon.com.
333 CONTINENTAL BLVD
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