Profile: McDonald's Corp (MCD)
27 Jul 2016
McDonald's Corporation (McDonald's), incorporated on December 21, 1964, operates and franchises McDonald's restaurants. The Company's restaurants serve a locally-relevant menu of quality food and drinks sold at various price points in over 100 countries. The Company's segments include U.S., International Lead Markets, High Growth Markets and Foundational Markets and Corporate. Of the approximately 36,525 restaurants in over 120 countries approximately 30,080 are franchised and over 6,444 are operated by the Company. McDonald's franchised restaurants are owned and operated under various structures, including conventional franchise, developmental license or affiliate. The Company is primarily a franchisor, with over 80% of McDonald's restaurants owned and operated by independent franchisees. Under a conventional franchise arrangement, the Company owns the land and building or secures a long-term lease for the restaurant location and the franchisee pays for equipment, signs, seating and decor. The Company uses the developmental license ownership structure in over 70 countries with a total of approximately 5,500 restaurants.
The Company's U.S. segment menu includes Artisan Grilled Chicken and Premium Buttermilk Crispy Chicken Deluxe sandwiches. Its International Lead Markets include Australia, Canada, France, Germany, the United Kingdom and related markets. Its High Growth Markets include China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. International Lead markets are focused on food quality, which includes modernizing cooking and service platforms to serve hotter, fresher food. Local market initiatives include new recipes and quality ingredients, such as a range of new Signature Beef products in the United Kingdom. McDonald's High Growth markets are focused on creating customer excitement through menu, promotions and value, and implementing a digital strategy with specific mobile solutions and actions. The Foundational markets span over 80 countries across Asia, Europe, Latin America, Middle East and Africa.
McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages. In addition, the restaurants sell a range of other products during limited-time promotions. McDonald's restaurants in the United States and many international markets offer a full or limited breakfast menu. Breakfast offerings may include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches and hotcakes.
1 McDonalds Dr
OAK BROOK IL 60523-1911