Profile: Marchex Inc (MCHX.O)
22 May 2017
Marchex, Inc., incorporated on January 17, 2003, is a mobile advertising analytics company. The Company offers products and services for enterprises that depend on consumer phone calls to drive sales. Its media analytics products can provide actionable intelligence on media channels advertisers use to acquire customers over the phone. Its Marchex Omnichannel Analytics Cloud helps marketers connect customer conversions driven from paid media channels, including search, display and video, social and sites, to phone calls made to a business. The Company's product offerings include Marchex Call Analytics, Marchex Search Analytics, Marchex Display and Video Analytics, Marchex Social Analytics, Marchex Call Marketplace and Local Leads.
Marchex Call Analytics
Marchex Call Analytics is an analytics platform for enterprises that depend on inbound phone calls. Marketers can use this platform to understand which marketing channels, advertisements, keywords and advertising are driving calls to their business, allowing them to optimize their advertising expenditures across media channels. It also includes technology that can extract data and insights about what is happening during a call and measures the outcome of calls and return on investment. The platform also includes technology that blocks robocalls, telemarketers and spam calls to save businesses time. Marchex Call Analytics data can integrate directly into third-party marketer workflows.
Marchex Search Analytics
Marchex Search Analytics is a product for search marketers that drive phone calls from search campaigns. Marchex Search Analytics attributes inbound phone calls made directly from paid search advertisements and landing pages to a keyword. The platform can deliver this data as well as data about call outcomes directly into search management platforms, such as DoubleClick Search and Kenshoo.
Marchex Display and Video Analytics
Marchex Display and Video Analytics is a product for marketers that buy digital display advertising. Marchex Display and Video Analytics can measure the influence that display advertising has on inbound phone calls so that marketers can attribute their return on advertising spend for inbound phone calls and delivers this data to marketers in a reporting dashboard.
Marchex Social Analytics
Marchex Social Analytics is a product for marketers that buy social media advertising. It can measure the influence that social advertising from select sources, such as Facebook or Instagram, has on inbound phone calls so that marketers can attribute their return on advertising spend for inbound phone calls and delivers this data to marketers in a reporting dashboard.
Marchex Call Marketplace
Marchex Call Marketplace is a mobile advertising network for businesses that depend on inbound phone calls to drive sales. It offers advertisers advertisement placements across numerous mobile and online media sources to deliver qualified calls to their businesses. It leverages analytics for tracking, reporting and optimization. Advertisers are charged on a pay-per-call or cost per action basis.
The Company's Local Leads platform is a white-labeled, full service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers, to sell call advertising, search marketing and other lead generation products through their existing sales channels to their small business advertisers. These calls and leads are then fulfilled by the Company across distribution network, including mobile sources and search engines. The lead services that the Company offers to small business advertisers through Local Leads platform include pay-for-call, search marketing and advertisement creation and include features, such as call tracking, geo-targeting, campaign management, reporting and analytics.
The Company competes with Google, Microsoft, Twilio, Telemetrics, Yahoo!, Invoca, Convirza, Dialogtech, Citysearch, YP, xAd, Datalogix and IAC.
520 Pike St Ste 2000
SEATTLE WA 98101-2319