Profile: Marchex Inc (MCHX.O)
21 Feb 2017
Marchex, Inc., incorporated on January 17, 2003, is an advertising analytics company. The Company offers products and services for enterprises that depend on consumer phone calls to drive sales. The Company's media analytics products connect call data to media channels, including search and display - down to the campaign, keyword and impression. Its sales analytics products deliver actionable intelligence on the offline consumer journey to help prospects become customers. The Company's product offerings include Marchex Call Analytics, Marchex Call Analytics for Search, Marchex Display Analytics, Marchex Call Marketplace and Local Leads.
Marchex Call Analytics
Marchex Call Analytics is an analytics platform for enterprises that depend on inbound phone calls to drive sales, appointments and reservations. Marketers use this platform to understand, which marketing channels, advertisements, keywords and creatives are driving calls to their business, allowing them to optimize their advertising expenditures across media channels. Marchex Call Analytics also includes technology that can extract data and insights about what is happening during a call and measures the outcome of calls and return on investment. The platform also includes technology that blocks robocalls, telemarketers and spam calls to save businesses time. Marchex Call Analytics data can integrate directly into third-party marketer workflows, such as Salesforce, Eloqua, Adobe, Kenshoo, DoubleClick Search, Marin Software and many other marketing dashboards and tools.
Marchex Call Analytics for Search
Marchex Call Analytics for Search is a product for search marketers that drive phone calls from search campaigns. Marchex Call Analytics for Search attributes inbound phone calls made directly from paid search advertisements and landing pages to a keyword. The platform can deliver the data, as well as data about call outcomes directly into search management platforms, such as DoubleClick Search and Kenshoo.
Marchex Display Analytics
Marchex Display Analytics is a product for marketers that buy digital display advertising. Marchex Display Analytics can measure the influence that display advertising has on inbound phone calls so that marketers can better attribute their return on advertising spend for inbound phone calls and delivers this data to marketers in a reporting dashboard.
Marchex Call Marketplace
Marchex Call Marketplace is a mobile advertising network for businesses that depend on inbound phone calls to drive sales. The Company offers advertisers advertisement placements across numerous mobile and online media sources to deliver qualified calls to their businesses. It leverages Marchex Call Analytics platform for tracking, reporting and optimization. Advertisers are charged on a pay-per-call or cost per action basis.
The Company's Local Leads platform is a white-labeled, full service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers, to sell call advertising, search marketing and other lead generation products through their existing sales channels to their small business advertisers. These calls and leads are then fulfilled by the Company across distribution network, including mobile sources and search engines. The lead services offer to small business advertisers through Local Leads platform include pay-for-call, search marketing and advertisement creation and include advanced features, such as call tracking, geo-targeting, campaign management, reporting and analytics.
The Company competes with Google, Microsoft, Twilio, Telemetrics, Yahoo!, Citysearch, YP, IAC, Invoca, DialogTech, Convirza, xAd and Datalogix.
520 Pike St Ste 2000
SEATTLE WA 98101-2319