Profile: Monaco Coach Corporation (MCOAQ.PK)

Monaco Coach Corporation is a manufacturer of recreational vehicles, including Class A, B and C motor coaches, as well as towable recreational vehicles. The Company also develops and sells luxury motorcoach resort facilities. The Company operates in three segments: Motorized Recreational Vehicle (MRV) segment, the Towable Recreational Vehicle (TRV) segment, and the Motorhome Resort (MR) segment. During the fiscal year ended December 29, 2007, the Company completed the formation of a joint venture with International Truck and Engine Corporation (ITEC) for the purpose of manufacturing diesel chassis. The geographic markets that the Company has targeted are located in the southeast (Florida), and the southwest (California and Nevada). These areas provide destination locations that have major cities or resort destinations that provide attractions outside of the motorhome resorts themselves. In March 2009, the Company filed a voluntary petition for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware.

The Company’s recreational vehicles (comprising both motorized and towable vehicles) are designed to offer all the comforts of home within a 130 to 466 square foot area. Accordingly, the interior of the recreational vehicle is designed to maximize use of available space. The Company’s products are designed with five general areas, all of which are integrated to form comfortable and practical mobile accommodations. The five areas are the living room, kitchen, dining room, bathroom and bedroom. For each model, the Company offers a variety of interior layouts.

Each of the Company’s recreational vehicles comes equipped with a range of kitchen and bathroom appliances, audio and visual electronics, communication devices, and other amenities, including couches, dining tables, closets and storage spaces. All of the Company’s recreational vehicles incorporate products from suppliers, including audio and video electronics from Sharp, RCA and Sony; microwave ovens from Sharp, Magic Chef and General Electric; stoves and ranges from KitchenAid and Modern Maid; engines from Cummins and Caterpillar; transmissions from Allison, and chassis from Ford, Workhorse and the Company’s own Roadmaster brand. The Company’s high-end products offer amenities, including liquid crystal display (LCD) televisions, global positioning systems (GPS) from Kenwood and Pioneer, fully automatic digital satellite system (DSS) systems, Corian solid surface kitchen and bath countertops, ceramic tile, granite, marble, leather furniture and Ralph Lauren fabrics.

Motorized Recreational Vehicle Segment

Monaco Coach Corporation's motorized product line consists of 39 models under the Monaco, Holiday Rambler, Beaver, Safari and R-Vision brand names. At December 29, 2007, the Company’s products were sold through a network of approximately 364 dealer lots located primarily in the United States and Canada.

Towable Recreational Vehicle Segment

Monaco Coach Corporation manufactures 28 models of towable recreational vehicles under the Holiday Rambler, McKenzie and R-Vision brand names. At December 29, 2007, the Company’s products were sold through a network of approximately 619 dealer lots located primarily in the United States and Canada.

Motorhome Resorts Segment

The Company’s motorhome resorts are located in Indio, and Las Vegas, Nevada. The resorts provide luxury destination locations for owners of Class A motorhomes that include amenities, such as golf courses, swimming pools, tennis courts and full recreational vehicle hookups for utilities. The Company sells individual lots through independent real estate agents, and the owner shares a common interest in the resort amenities. As of December 29, 2007, the Company had sold 745 of the 807 available lots. In addition to these two resorts, the Company has purchased a piece of property in La Quinta, California and has another property under contract in Naples, Florida for development of upscale motorhome resort facilities.

The Company competes with Coachmen Industries, Inc., Fleetwood Enterprises, Inc., Thor Industries, Inc., Forest River and Winnebago Industries, Inc.