Profile: MDC Partners Inc (MDCA.OQ)
14 Mar 2014
MDC Partners Inc. (MDC), incorporated in 1986, is a provider of marketing communications services to customers worldwide. MDC has operating units in the United States, Canada, Europe and the Caribbean. The Company’s subsidiaries provide a range of marketing communications and consulting services, including advertising, interactive and mobile marketing, direct marketing, database and customer relationship management, sales promotion, corporate communications, market research, corporate identity, design and branding, social media and marketing, ecommerce and other related services. MDC operates in two segments: Strategic Marketing Services and Performance Marketing Services. Effective March 28, 2012, MDC invested in Doner Partners LLC (Doner). Doner is an integrated creative agency. In addition, the Company acquired a 70% interest in TargetCast LLC (TargetCast). TargetCast is a media agency. The Company acquired a 51% interest in Dotbox LLC (Dotbox). Effective January 8, 2014, MDC Partners Inc acquired an undisclosed minority interest in Luntz Global LLC. In February 2014, MDC Partners Inc acquired an undisclosed majority interest in Kingsdale Shareholder Services Inc.
During the year ended December 31, 2011, the Company, through a wholly owned subsidiary, acquired RJ Palmer LLC and a 75% interest in Trade X Partners LLC (Trade X). In 2011, it entered into a transaction through its subsidiary Kwittken PR LLC (Kwittken) acquired 100% of Epoch PR Limited. In 2011, the Company also acquired a 51% interest in AIC Publishing Services LP (AIC). In addition, the Company increased its ownership to 85.3% of Veritas, to 94.0% of 656712 Ontario Limited (Onbrand), to 66.3% of 6Degrees Integrated Communications and 85% of Boom Marketing Inc. during 2011. In 2011, the Company increased ownership in Communifx Partners LLC (Communifx) by 1.3%, and increased its ownership of Varick Media Management LLC (Varick) to 100%. Effective January 31, 2011, the Company, through a wholly owned subsidiary, purchased 60% interest in Anomaly Partners, LLC (Anomaly). Effective November 30, 2010, the Company, through a wholly owned subsidiary, purchased 80% interest in each of Kenna Communications LP and Capital C Partners LP.
Strategic Marketing Services
The Strategic Marketing Services segment consists of firms that offer a suite of integrated marketing communication and consulting services, including advertising and media, interactive marketing, direct marketing, public relations, corporate communications, market research, corporate identity and branding, and sales promotion to national and global clients. The Strategic Marketing Services segment consists of the agencies, such as 72andSunny; Allison & Partners; Anomaly; Attention; Bruce Mau Design; Capital C Partners; Colle + McVoy; Concentric Partners; Crispin Porter + Bogusky; Crispin Porter + Bogusky Canada; Hello Design; henderson bas kohn; HL Group Partners; kirshenbaum bond senecal + partners; Kbs+p Canada; Kwittken; Laird + Partners; The Media Kitchen; Mono Advertising; Redscout; Sloane & Company; Varick Media Management; Veritas Communications; Vitro and Yamamoto.
Performance Marketing Services
The Performance Marketing Services segment includes firms that provide consumer insights. The Performance Marketing Services segment consists of agencies, such as 6degrees Communications; Accent; AIC Publishing; Boom Marketing; Bryan Mills Iradesso; Communifx Partners; Computer Composition; Hudsun Media; Integrated Media Solutions; Kenna Communications; Northstar Research Partners; Onbrand; Relevent; RJ Palmer; Source Marketing; TargetCom; Team and Trade X.
The Company competes with Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP Group plc, Publicis Group SA and Havas Advertising.
MDC Partners Inc
The MDC Innovation Center
19th Fl, 745 5th Avenue
NEW YORK NY 10151