Profile: MercadoLibre Inc (MELI.O)
30 Jun 2015
MercadoLibre, Inc., incorporated on October 15, 1999, hosts an online commerce platform in Latin America, which is focused on enabling e-commerce and its related services. The Company provides a portfolio of services facilitating e-commerce transactions in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Peru, Uruguay and Venezuela. The Company also operates online commerce platforms in the Dominican Republic, Panama and Portugal. The Company offers its users an eco-system of six related e-commerce services: the MercadoLibre Marketplace, The MercadoLibre Classifieds Service, the MercadoPago payments solution, the MercadoLibre Advertising program, the MercadoShops online stores solution and the Mercado Envios shipping service. The Company also operates a real estate classified platform that covers some areas of State of Florida in the United States.
MercadoLibre enables commerce through its marketplace platform (including online classifieds for motor vehicles, vessels, aircraft, services and real estate), a Latin American online marketplace, which allows users to buy and sell in most of the Latin America countries; through MercadoPago, which enables individuals and businesses to send and receive online payments; through MercadoClics, which facilitates the advertising service to retailers and brands to promote their product and services on the Web, and through MercadoShops , which facilitates users to set-up, manage promote their own online Webstores. The Company’s MercadoEnvios service facilitates the shipping of goods from sellers to buyers. The Company relies on certain technologies that it licenses from third parties, such as Oracle Corp., SAP AG, Salesforce.com Inc., Microstrategy, Teradata, Radware, Juniper Networks, Cisco Systems Inc., Arista Networks, Imperva, F5 Networks and Netapp, the suppliers of database technology, the operating system and hardware components for the Company’s services.
The MercadoLibre Marketplace
The MercadoLibre Marketplace is an Internet-based commerce platform where buyers and sellers can meet, and consummate e-commerce transactions for a range of goods and services. The Company’s platform is a fully automated, topically arranged online commerce service , which permits both businesses and individuals to list items and conduct their sales and purchases online in either a fixed-price or auction-based format. The sellers and advertisers can purchase, display and link advertising on the Company’s Websites to promote their brands, businesses and products. The MercadoLibre Marketplace is organized using the same technological platform in each country where the Company operates.
The Classifieds Solution
The MercadoLibre Classifieds solution enables users to list their offerings related to vehicles, real estate, and services outside the marketplace platform. Through the MercadoLibre Classified Service, the Company’s users can offer for sale and generate leads on listings in the motors, real estate and services categories in the countries where the Company operates.
The MercadoPago online payments solution
MercadoPago is an integrated online payments solution. MercadoPago is designed to facilitate transactions both on and off the MercadoLibre Marketplace. MercadoPago enables any user registered with MercadoPago to send and receive payments online to pay for purchases made in the MercadoLibre Marketplace. As at December 31, 2014, MercadoPago was available to MercadoLibre users in each of Brazil, Argentina, Mexico, Venezuela, Chile and Colombia. MercadoPago is also available for purchases of goods and services outside the MercadoLibre Marketplace, as an open online payment service in Argentina, Brazil, Mexico, Venezuela, Chile and Colombia. Users are able to transfer money to other users with MercadoPago accounts and to incorporate MercadoPago as a means of payments on their independent commerce Websites. Direct payments allow online sellers to use MercadoPago to facilitate checkout and payment processes on their Website and also enable users to transfer money to each other. The direct payments product allows users who are not registered with the MercadoLibre Marketplace to send and receive payments to each other as long as they register with MercadoPago. Furthermore, direct payment offers online sellers who accept MercadoPago as a method of payment to integrate MercadoPago with their shopping cart.
MercadoLibre Advertising services
The MercadoLibre Advertising platform (MercadoClics) enables retailers, brands and various consumer brands to promote their products and services on the Internet. Through MercadoLibre Advertising, users and advertisers are able to place display and text advertisements on the Company’s Web pages in order to promote their brands and offerings. MercadoClics is the search advertising tool that enables advertisers to acquire traffic through text ads placed on search results on the Company’s platform.
MercadoShops online stores service
MercadoShops is a software-as-a-service, fully hosted online Webstore solution. Through MercadoShops users can set up, manage and promote their own online Webstores. These Webstores are hosted by MercadoLibre and offer integration with the other marketplace, payments and advertising services the Company offers.
MercadoEnvios shipping solution
MercadoEnvios is a shipping solution for marketplace users, available in Brazil, Argentina and Mexico as of December 31, 2014. Through MercadoEnvios, the Company offers integration with existing logistics and shipping carriers to sellers on the Company’s platforms.
The Company competes with Mas Oportunidades, Rakuten, B2W Inc., NovoaPontocom, Netshoes, Dafiti, Casas Bahia, Wallmart, Falabella, Buscape, Bondfaro, OLX, Vivastreet, Webmotors, Zap, Paypal, Google Checkout, DineroMail, Bcash, PagSeguro, Western Union and eBay.
7th Floor, Calle Arias 3751
BUENOS AIRES C1430CRG