Profile: MercadoLibre Inc (MELI.O)
18 Sep 2014
MercadoLibre, Inc., incorporated on October 15, 1999, hosts the e-commerce platform in Latin America located at www.mercadolibre.com, which is focused on enabling e-commerce and its related services. The Company’s services are designed to provide its users with mechanisms for buying, selling, paying, collecting, generating leads and comparing listings via e-commerce transactions in an effective and efficient manner. The Company also operates online commerce platforms in the Dominican Republic, Panama and Portugal. It offers its users an eco-system of four related e-commerce services: the MercadoLibre Marketplace, the MercadoPago payments solution, the MercadoClics advertising solution and the MercadoShops on-line stores solution. Its geographical segments include Brazil, Argentina, Mexico, Venezuela and other countries , including Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Portugal and Uruguay.
The MercadoLibre marketplace
The MercadoLibre marketplace is an Internet-based commerce platform where buyers and sellers can meet, and consummate e-commerce transactions for a range of goods and services. Its platform is a fully-automated, topically-arranged and user-friendly online commerce service which permits both businesses and individuals to list items and conduct their sales and purchases online in either a fixed-price or auction-based format. The MercadoLibre Marketplace also allows sellers to list motor vehicles, vessels, aircraft, real estate and services on its classified section. The MercadoLibre Marketplace offers buyers a selection of new and used items that are often more expensive or otherwise hard to find through traditional offline sellers, such as brick-and-mortar retail establishments, offline classified advertisements, community bulletin boards, auction houses and flea markets. During the year ended December 31, 2012, visitors to its Website were able to browse an average of over 14.1 million listings daily, organized by country, in over 2,000 different product categories.
The MercadoPago online payments solution
The Company’s MercadoPago is an integrated online payments solution. MercadoPago is designed to facilitate transactions both on and off the MercadoLibre Marketplace by providing a mechanism that allows its users to securely, easily and promptly send and receive payments online. MercadoPago also allows payments for transactions that occur outside of its platforms. Direct payments allow online sellers to use MercadoPago to facilitate checkout and payment processes on their Website and also enables users to simply transfer money to each other. MercadoPago enables any user registered with MercadoPago to securely and easily send and receive payments online for MercadoLibre Marketplace items. MercadoPago is available to MercadoLibre users in each of Brazil, Mexico, Venezuela, Argentina, Chile and Colombia. MercadoPago is also available for purchases of goods and services outside the MercadoLibre Marketplace, as an open on-line payment service in Argentina, Brazil, Mexico, Venezuela, Chile and Colombia.
MercadoLibre Advertising services
MercadoClics service enables retailers, small and medium brans and various consumer brands to promote their products and services on the Internet. Advertisers place text and/or display advertisements on its Website in order to promote their brands and offerings. MercadoClics is the search advertising tool that enables advertisers to acquire traffic through text ads placed on search results on its platform.
MercadoShops online stores service
MercadoShops is a software-as-a-service, fully hosted online webstore solution. Through MercadoShops users can set-up, manage and promote their own on-line webstores. These webstores are hosted by MercadoLibre and offers integration with the other marketplace, payments and advertising services it offers. Users can choose from a basic, free webstore or pay monthly subscriptions for enhanced functionality and added services on their stores.
The Company competes with Mas Oportunidades, B2W Inc., Netshoes, Casas Bahia, Falabella, Buscape, Bondfaro, Webmotors, VivaStreet , Zap, Google, Yahoo, Microsoft, Facebook, eBay, Western Union, PagSeguro, Paypal, Google Checkout, DineroMail, Bcash and Amazon.
BUENOS AIRES C1430CRG