Profile: Monster Beverage Corp (MNST.O)
26 May 2017
Monster Beverage Corporation, incorporated on August 12, 2014, develops, markets, sells and distributes energy drink beverages, sodas and/or concentrates for energy drink beverages, primarily under various brand names, including Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, Muscle Monster, Mega Monster Energy, Punch Monster, Juice Monster, Ubermonster, BU, Mutant Super Soda, Nalu, NOS, Burn, Mother, Ultra, Play and Power Play, Gladiator, Relentless, Samurai, BPM and Full Throttle. The Company has three segments: Monster Energy Drinks segment, which consists of its Monster Energy drinks, as well as Mutant Super Soda drinks; Strategic Brands segment, which includes various energy drink brands owned through The Coca-Cola Company (TCCC), and Other segment (Other), which includes the American Fruits & Flavors (AFF) third-party products.
The Company's Monster Energy Drinks segment sells ready-to-drink packaged drinks primarily to bottlers and full service beverage distributors. In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers and the military. Its Monster Energy drinks contain vitamins, minerals, nutrients, herbs and other dietary ingredients (collectively, dietary ingredients) and are marketed through its full service distributor network. The Company offers various energy drinks under the Monster Energy drink product line, which includes Monster Energy, Lo-Carb Monster Energy, Monster Assault, Juice Monster Khaos, Juice Monster Ripper, Juice Monster Pipeline Punch, Monster Energy Absolutely Zero, Monster Energy Import, Punch Monster Baller's Blend, Monster Energy Gronk and Monster Energy Valentino Rossi.
The Company's Strategic Brands segment sells concentrates and/or beverage bases to authorized bottling and canning operations. Such bottlers combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold to other bottlers, full service distributors, wholesalers, or retailers directly, including, retail grocery and specialty chains, club stores, mass merchandisers, convenience chains, food service customers, drug stores and the military. To a lesser extent, its Strategic Brands segment sells ready-to-drink packaged energy drinks to bottlers and full service beverage distributors. The Company sells a limited number of products owned through AFF Transaction to independent third-party customers.
The Company competes with The Coca-Cola Company, PepsiCo, Inc., DPS Group, The Dr. Pepper Snapple Group, Inc., Red Bull Gmbh, Rockstar, No Fear, Amp, Adrenaline Rush, Venom, VPX Redline, Rip It, Xenergy, 5-Hour Energy Shots, MiO Energy, Stacker 2, VPX Redline Energy Shots, V-Energy, Lucozade, Adrenaline Rush, Hell, Shock, Tiger, Boost, TNT, Shark, Dragon, Score, Sting, Hot 6, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog, Speed, Guarana, M-150, Lipovitan, Bacchus, Volt, Mr. Big, Starbucks Frappuccino, Starbucks Double Shot, Starbucks Double Shot Energy Plus Coffee, Rockstar Roasted, Seattle's Best, illy issimo coffee, Muscle Milk, Core Power, ABB Pure Pro, Gatorade Recover Protein Shake, Mountain Dew, Mountain Dew MDX and Mountain Dew Kickstart.
Monster Beverage Corp
1 Monster Way
CORONA CA 92879-7101