Edition:
United States

Profile: Monster Beverage Corp (MNST.O)

MNST.O on Nasdaq

43.99USD
21 Feb 2017
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$0.36 (+0.83%)
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Monster Beverage Corporation, incorporated on August 12, 2014, develops, markets, sells and distributes energy drink beverages and/or concentrates for energy drink beverages, primarily under various brand names, including Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, Muscle Monster, Mega Monster Energy, Punch Monster, Juice Monster and Full Throttle. The Company has three segments: Finished Products, which comprises the Company's Monster Energy drink products; Concentrate, the principal products of which include the various energy drink brands acquired from The Coca-Cola Company (TCCC) as a result of the TCCC Transaction, and Other, the principal products of which include the brands disposed of as a result of the TCCC Transaction.

Finished Products Segment

Monster Energy Brand Energy Drinks include Monster Energy Drinks, Java Monster Coffee + Energy Drinks, Muscle Monster Energy Shakes, Monster Energy Extra Strength Nitrous Technology Energy Drinks and Monster Rehab Tea + Energy Drinks. Monster Energy Drinks is a line of carbonated energy drinks. Its Monster Energy drinks contain vitamins, minerals, nutrients, herbs and other dietary ingredients and are marketed through its full service distributor network. It offers various energy drinks under the Monster Energy drink product line, such as Monster Energy, Lo-Carb Monster Energy, Monster Assault, Juice Monster Khaos, Juice Monster Ripper, Juice Monster Pipeline Punch, Monster Energy Absolutely Zero, Monster Energy Import, Punch Monster Baller's Blend, Punch Monster Mad Dog, Monster Ghost M-100, Monster Phantom M-100, Mega Monster Energy, M3 Monster Energy Super Concentrate energy drinks, Ubermonster Energy Brew, Monster Energy Zero Ultra, Monster Energy Ultra Blue, Monster Energy Ultra Red, Monster Energy Ultra Black, Monster Energy Ultra Sunrise, Monster Energy Ultra Citron, Monster Energy Unleaded and Monster Energy Valentino Rossi. Java Monster Coffee + Energy Drinks is a line of non-carbonated dairy-based coffee + energy drinks. It offers various coffee + energy drinks under the Java Monster product line, such as Java Monster Kona Blend, Java Monster Loca Moca, Java Monster Mean Bean, Java Monster Vanilla Light, Java Monster Irish Blend and Java Monster Cappuccino.

Its Muscle Monster Energy Shakes is a line of non-carbonated energy shakes containing 25-grams of protein. It offers various energy shakes under the Muscle Monster Energy Shake product line, such as Vanilla, Chocolate, Strawberry and Banana. Monster Energy Extra Strength Nitrous Technology Energy Drinks is a line of carbonated energy drinks containing nitrous oxide. It offers various energy drinks under the Monster Energy Extra Strength Nitrous Technology product line, such as Super Dry and Anti Gravity. Monster Rehab Tea + Energy Drinks is a line of non-carbonated energy drinks with electrolytes. It offers various tea + energy drinks under the Monster Rehab drink line, such as Monster Rehab Tea + Lemonade + Energy, Monster Rehab Raspberry Tea + Energy, Monster Rehab Green Tea + Energy, Monster Rehab Tea + Orangeade + Energy, Monster Rehab Tea + Pink Lemonade + Energy and Monster Rehab Peach Tea + Energy.

Concentrate Segment

The Company's Strategic Brands Energy Drinks include BU, which is a line of carbonated energy drinks and includes Original product line; Burn, which is a line of carbonated energy drinks and includes Original, Zero, Berry, Lemon and Blue Refresh product line; BPM, which is a line of carbonated energy drinks and includes Focus and Hydrate product line; Full Throttle, which is a line of carbonated energy drinks and includes Citrus, Agave and Berry product line; Gladiator, which is a line of carbonated energy drinks and includes Original product line; Mother, which is a line of carbonated energy drinks and includes Original, Sugar Free, Frosty Berry, Green Storm, Surge Orange and Revive product line, and Nalu, which is a line of carbonated energy drinks and includes Original and Exotic product line. The Company's Strategic Brands Energy Drinks also include NOS, which is a line of carbonated energy drinks and includes Original, Original Zero, Charged Citrus, Charged Citrus Zero, Grape and Loaded Cherry product line; Play and Power Play, which is a line of carbonated energy drinks and includes Original, Light, Dare and Forge product line.

Other Segment

The Other Segment includes Peace Tea Iced Teas and Juice Drinks, which is a line of ready-to-drink iced teas and juice drinks; Hansen's Brand Sodas; Hansen's Energy Drinks; Hansen's Juice Products; Hansen's Aseptic Juices, and Hubert's Lemonades.

The Company competes with TCCC, PepsiCo, Inc., The Dr. Pepper Snapple Group, Inc., Rockstar, No Fear, Amp, Adrenaline Rush, Venom, Redline, Rip It, Xenergy, 5-Hour Energy Shots, MiO Energy, Stacker 2, VPX Redline Energy Shots, Lucozade, Hell, Shock, Tiger, Boost, TNT, Shark, Hot 6, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog, Speed, Guarana, Sting, M-150, Lipovitan, Bacchus, Volt, Mr. Big, Starbucks, Rockstar Roasted, Seattle's Best, illy issimo coffee, Muscle Milk, Core Power, ABB Pure Pro, Gatorade Recover Protein Shake and Red Bull Gmbh.

Company Address

Monster Beverage Corp

1 Monster Way
CORONA   CA   92879-7101
P: +1951.7396200
F: +1302.6365454

Company Web Links