Profile: Media Prima Bhd (MPRM.KL)

Media Prima Berhad (Media Prima) is an investment holding company engaged in the provision of procurement services for its subsidiaries. The Company, together with its subsidiaries, is engaged in investment holding, commercial television and radio broadcasting, general media advertising, sale of program rights, sale of videos, cable and laser rights, and the provision of production, event management and other industry related services. The Company's television networks include TV3, ntv7, 8TV and TV9. It also owns three radio networks, Fly FM, Hot FM and One FM. The Company's other cross media interests include content creation (Primeworks Studios Sdn. Bhd.), and outdoor advertising (Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd. and The Right Channel Sdn. Bhd.). In April 2008, the Company acquired Lazim Juta Sdn Bhd. In September 2008, Media Prima Berhad announced that it has acquired Star Crest Media Sdn Bhd. On January 19, 2009, the Company acquired 80% stake in Radio Wanita Sdn. Bhd.