Profile: Marin Software Inc (MRIN.N)
2 Dec 2016
Marin Software Incorporated, incorporated on March 16, 2006, provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company's enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company's platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology. Advertisers use its platform to create, target and convert audiences based on buying signals from users' search, social and display interactions. It has integrations with over 50 Web analytics and advertisement-serving solutions and enterprise applications, enabling customers to measure the return on investment of their marketing programs. Through an intuitive interface, the Company enables its customers to simultaneously run digital advertising campaigns across multiple publishers and channels, for marketers to create, publish, modify and optimize campaigns in real time.
The Company offers solutions for direct advertisers of all sizes and the agencies that represent them, including enterprise, mid-market or small businesses. It offers SaaS solutions for search, social and display, as well as managed services for display and social. It offers over two editions of its search platform, including Enterprise Edition, such as Marin Enterprise, which helps provide digital advertisers in managing large-scale advertising campaigns, and Professional Edition, such as Marin Professional, which is designed for deployment and offers customers a complete workflow, analysis and optimization solution for managing digital advertising.
The Company's search platform includes Optimization module, which helps advertisers manage bids across publishers; Reporting and Analytics module, which enables advertisers to report results at a business level and analyze cross-channel performance trends; Campaign Management module that provides the digital advertiser with a unified interface to create, manage and optimize campaigns across a range of publishers, and Connect module that enables advertisers to automate and streamline the capture of revenue, cost and audience data from a range of sources, such as advertisement servers, analytics systems, customer relationship management (CRM) platforms, publishers and third party databases. Through integrations across multiple data sources, its Connect module can help advertisers have a picture of their digital advertising campaigns. Its Marin Social is designed to help digital marketers in executing advertising campaigns across multiple social networks. Its Marin Display targets large advertisers and agencies, and allows digital advertisers to manage large-scale advertising campaigns across all networks and devices. Its Perfect Audience targets small business, and offers customers and interface to implement and optimize campaigns across all networks and devices.
The Company competes with Adobe Systems Incorporated, Google Inc., Kenshoo Ltd., Criteo S.A., Rocket Fuel Inc., AdRoll Inc., MediaMath Inc., Salesforce.com and Nanigans, Inc.
Marin Software Inc
123 Mission St Fl 25
SAN FRANCISCO CA 94105-5139