Profile: Blue Nile Inc (NILE.O)
21 Jul 2014
Blue Nile, Inc. (Blue Nile), incorporated on March 18, 1999, is the online retailer of diamonds and jewelry. The Company offers its products for sale through the bluenile.com Website in over 40 countries and territories throughout the world. The Company's online business model allows the Company to avoid many of the costs that are typically incurred by physical retail stores. The Company wholly-owned subsidiaries include Blue Nile, LLC (LLC), which serves its customers in the United States, Canada and Asia-Pacific; Blue Nile Worldwide, Inc., which serves its customers in Europe, and Blue Nile Jewellery, Ltd (Jewellery), which operates a customer service and fulfillment center in Dublin, Ireland.The Company's domestic sales consist of products delivered to customers within the United States and the Company's international sales consist of products delivered to customers outside the United States.
The Company's Website showcases more than 100,000 independently certified diamonds and styles of jewelry, including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts, and accessories. The Company specializes in the customization of diamond jewelry with its Build Your Own feature that offers customers the ability to customize diamond rings, pendants and earrings. The Company has developed an efficient online cost structure and a supply solution that eliminates traditional layers of diamond wholesalers and brokers, which generally allows the Company to purchase its product offerings at lower prices by avoiding mark-ups imposed by those intermediaries.
The Company's merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond center stone and loose diamonds. The Company's non-engagement product category includes rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories containing precious metals, diamonds, gemstones, or pearls. The Company's core business is the engagement category. The Company purchases polished diamonds from over 50 suppliers, many of whom have long-standing relationships with the Company. The Company typically enters into multi-year agreements with diamond suppliers that provide for certain diamonds to be offered exclusively online to consumers through the Blue Nile Website. The Company offers over 100,000 independently certified diamonds.
Blue Nile Inc
STE 700, 411 FIRST AVE S
SEATTLE WA 98104