Profile: Blue Nile Inc (NILE.O)
22 Jul 2016
Blue Nile, Inc. (Blue Nile), incorporated on March 18, 1999, is an online retailer of diamonds and fine jewelry. The Company operates through the online retail jewelry segment. The Company offers its products for sale through the Blue Nile Website in over 40 countries and territories around the world. The Company's subsidiaries include Blue Nile LLC (LLC), which serves the Company's customers in the United States, Canada and Asia Pacific; Blue Nile Worldwide Inc., which serves its customers in Europe; Blue Nile (Shanghai) Trading Co., Ltd., which serves its customers in China, and Blue Nile Jewellery, Ltd (Jewellery), which operates a customer service and fulfillment center in Dublin, Ireland. The Company's domestic sales consist of products delivered to customers within the United States and the Company's international sales consist of products delivered to customers outside the United States.
The Company's Website showcases over 150,000 diamonds and styles of jewelry, including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories. The Company is also engaged in the customization of diamond jewelry with its Build Your Own feature that offers customers the ability to customize diamond rings, pendants and earrings. The Company's merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond center stone and loose diamonds. The Company's non-engagement product category includes jewelry, and gifts and accessories made up of precious metals, diamonds, gemstones or pearls. The Company purchases non-engagement products from over 90 manufacturers.
The Company competes with Tiffany & Co., Amazon.com, James Allen, Brilliant Earth, Nordstrom, Neiman Marcus, eBay, HSN, QVC, Wal-Mart, Costco Wholesale, Gilt Groupe and Rue La La.
Blue Nile Inc
411 1st Ave S Ste 700
SEATTLE WA 98104-3847