Profile: Nike Inc (NKE)
2 Mar 2015
NIKE, Inc. (NIKE), incorporated on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. The Company sells its products to retail accounts, through NIKE owned retail stores and internet websites and through distributors and licensees across the world. The Company focus its NIKE Brand product offerings in eight categories: Running, Basketball, Football (Soccer), Men’s Training, Women’s Training, Action Sports, Sportswear and Golf. Basketball includes its Brand Jordan product offerings and Men's Training includes its baseball and United States football product offerings. The Company also markets products designed for kids, as well as for other athletic and recreational uses, such as cricket, lacrosse, tennis, volleyball, wrestling, walking and outdoor activities. The Company operates in North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets.
NIKE’s athletic footwear products are designed for athletic use, although the products are worn for casual or leisure purposes. The Company markets footwear, apparel and accessories in collections of similar use. The Company sells equipment under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities. The Company also sells plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Inc.
The Company’s brand Jordan division designs, distributes and licenses athletic and casual footwear, apparel and accessories focused on Basketball using the Jumpman trademark. In addition to the products the Company sells to its wholesale customers and directly to consumers through its Direct to Consumer operations. The Company’s wholly owned subsidiaries include Converse Inc., which designs, markets and distributes casual sneakers, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
The Company competes with adidas, V.F. Corp., Puma, Li Ning and Under Armour.
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