Profile: Nautilus Inc (NLS.N)
26 May 2017
Nautilus, Inc., incorporated on September 22, 1992, is a consumer fitness products company. The Company operates through two segments: Direct and Retail. The Company's principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America. Its products are designed for home use and multi-user environments by individuals with varying exercise needs. Its Nautilus brand is used to differentiate certain specialized cardio, treadmills, ellipticals and bike products. Its Bowflex brand represents a line of fitness equipment consisting of both cardio and strength products, including the Max Trainer and TreadClimber specialized cardio machines, PowerRod and Revolution home gyms and SelectTech dumbbells.
The Company's Octane Fitness brand is known for its cardio products, including the perfection of the traditional elliptical machine, along with the creation of various categories of exercise, including the xRide recumbent elliptical, the LateralX elliptical, and the Zero Runner. Its Schwinn brand is known for its line of exercise bikes, including the Airdyne, as well as Schwinn-branded treadmills and ellipticals. Its Universal brand offers a line of kettlebell weights and weight benches.
The Company's Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In its Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. It is a direct marketer of strength products in the United States. In addition to television advertising, the Company utilizes Internet advertising, product Websites, inquiry-response mailings, catalogs and inbound/outbound call centers.
The Company's Retail business offers its products through a network of independent retail companies and specialty retailers with stores and Websites located in the United States and internationally. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands. Its products are marketed through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, smaller specialty retailers, independent bike dealers, and to specialty commercial customers purchasing its products for multi-user environments.
The Company competes with Fitness Quest, ICON Health & Fitness, Johnson Health Tech, Beach Body, American Telecast, Life Fitness, Precor and Weight Watchers.
17750 SE 6TH WAY
VANCOUVER WA 98683