Profile: Nautilus Inc (NLS.N)

NLS.N on New York Stock Exchange

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Nautilus, Inc. (Nautilus), incorporated in January 1993, is a consumer fitness products company. The Company's principal business activities include designing, developing, sourcing and marketing cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada. The Company's products are sold under some of the brand names in the fitness industry: Nautilus, Bowflex, Schwinn, Schwinn Fitness and Universal. The Company markets its products through two distribution channels, Direct segments and Retail segments. It disposed its Commercial business in April 2011. During the year ended December 31, 2011, it launched the CoreBody Reformer TM, a new product aimed at the yoga/pilates market, in its Direct segment. During 2011, it launched updated models in its TreadClimber line. During 2011, it launched a new line of selectorized dumbbells under the Universal brand. During 2011, it introduced a new indoor cycling bike and a new Airdyne model. During 2011, it launched a new line of selectorized dumbbells under the Universal brand.

The Company’s Nautilus brand includes a complete line of cardio equipment, including treadmills, specialized cardio, exercise bikes and ellipticals. The Company’s Bowflex brand represents a line of fitness equipment consisting of both cardio and strength products, including TreadClimber specialized cardio machines, treadmills, PowerRod and Revolution home gyms, and SelectTech dumbbells. The Company’s Schwinn brand is known for its line of exercise bikes, including the Airdyne, ellipticals and treadmills. The Company’s Universal brand offers a line of kettlebell weights and weight benches.


The Company's Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In the Company's Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers.


The Company's Retail business offers the Company's products through a network of independent retail companies with stores and Websites located in the United States and internationally. In the Company's Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Schwinn, Universal and Bowflex brands. The Company's products are marketed through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, and, to a lesser extent, smaller specialty retailers and independent bike dealers.

The Company competes with Fitness Quest, ICON Health & Fitness, Johnson Health Tech, Beach Body, American Telecast, Nintendo Wii, Microsoft Xbox and Weight Watchers.

Company Address

Nautilus Inc

17750 SE 6TH WAY
VANCOUVER   WA   98683
P: +1360.8592900
F: +1360.6947755

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