Profile: Nautilus Inc (NLS.N)
20 Jan 2017
Nautilus, Inc., incorporated on September 22, 1992, is a consumer fitness products company. The Company operates through two segments: Direct and Retail. The Company's principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America.
The Company markets cardiovascular, strength and nutrition fitness products. The Company's products are designed for home use by individuals with a range of exercise needs. The Company's Nautilus brand is used to differentiate certain specialized cardio, treadmills, ellipticals and bike products. Its Bowflex brand represents a line of fitness equipment consisting of both cardio and strength products, including the TreadClimber and Max Trainer cardio machines, PowerRod and Revolution home gyms, and SelectTech dumbbells. Its Octane Fitness brand is known for its low-impact cardio products, including the perfection of the traditional elliptical machine, along with the creation of new categories of exercise, including the xRide recumbent elliptical, the LateralX elliptical and the Zero Runner. The Company's Schwinn brand offers a line of exercise bikes, including the Airdyne, treadmills and ellipticals. The Company's Universal brand offers a line of kettlebell weights and weight benches. The Company's warehousing and distribution facilities are located in Oregon and Ohio.
The Company's Direct business offers products directly to consumers through television advertising, catalogs and the Internet. The Company's Direct business markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. It is a direct marketer of strength products in the United States, and also sells cardio products, especially the Max Trainer and TreadClimber. In addition to television advertising, the Company offers products to consumers through Internet advertising, product Websites, inquiry-response mailings, catalogs and inbound/outbound call centers.
The Company's Retail business offers its products through a network of independent retail companies with stores and Websites located in the United States and internationally. The Company's Retail business offers its products through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, smaller specialty retailers, independent bike dealers and multi-user environments. In the Company's Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands.
The Company competes with Fitness Quest, ICON Health & Fitness, Johnson Health Tech, Beach Body, American Telecast, Life Fitness, Precor and Weight Watchers.
17750 SE 6TH WAY
VANCOUVER WA 98683