Profile: Nielsen Holdings NV (NLSN.N)
18 Dec 2013
Nielsen Holdings NV, incorporated on May 17, 2006, is a Netherlands-based company engaged in information and measurement services. The Company, together with its subsidiaries, delivers media and marketing information, and analytics on a global and local basis. It operates in two segments: Buy segment and Watch segment. The Company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. Nielsen Holdings NV operates in approximately 100 countries. In June 2013, the Company sold its Exposition’s business segment. In September 2013, Nielsen Holdings NV completed its acquisition of Arbitron Inc.
What Consumers Buy
The Company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a range of analytics. The Company’s consumer panels collect data from approximately 250,000 household panelists across 26 countries that use in-home scanners to record purchases from each shopping trip.
What Consumers Watch
The Company’s Watch segment provides viewership data and analytics primarily to the media and advertising industries for television, online and mobile devices. It is engaged in the television audience measurement. The Company provides two principal television ratings services in the United States: measurement of national television audiences and measurement of local television audiences in all 210 designated local television markets. It measures television viewing in 32 countries outside the United States, including Australia, Indonesia, Italy and South Korea. The Company is a global provider of Internet media and market research, audience analytics and social media measurement. Its online measurement service has a presence in 40 countries, including the United States, France, South Korea and Brazil. The Company provides critical advertising metrics, such as audience demographics, page and ad views, and time spent. The Company provides a range of solutions to advertisers, whether they are consumer packaged goods manufacturers, retailers, media companies, or other verticals such as automotive, telecom or financial services, to help validate and optimize their advertising spend.
The Company provides independent measurement and consumer research for telecom and media companies in the mobile telecommunications industry. The Company offers mobile measurement services in 30 countries worldwide, including the United States. The Company offers services specific to television, digital and social marketing to determine resonance or impact of specific campaigns, by measuring objectives such as breakthrough, brand recall, purchase intent and effect on product and brand loyalty. These services can also help clients determine which elements of their advertising campaigns are more or less effective, including frequency of repetition, length of commercial and context.
The Company competes with GfK, Ipsos, Kantar, Rentrak and TRA, Mediametrie, Coremetrics, Google, Adobe, WebTrends, Twelvefold, Visible Technologies, and Radian
Nielsen Holdings NV
85 Broad Street
NEW YORK NY 10004