Profile: Nielsen NV (NLSN.N)
4 May 2015
Nielsen N.V. (Nielsen), formerly Nielsen Holdings N.V., incorporated on May 17, 2006, is an information and measurement company. The Company is engaged in providing clients with an understanding of consumers and consumer behavior. The Company delivers media and marketing information, and analytics on a global and local basis. Nielsen operates through two business segments: Buy and Watch. The Company’s Buy segment provides consumer purchasing measurement and analytics. Its Watch segment provides media audience measurement and analytics. The Company offers its services to clients that include The Coca-Cola Company, NBC Universal, Nestle S.A., The Procter & Gamble Company, Twenty-First Century Fox Inc. and the Unilever Group. Nielsen offers its clients the ability to activate in real-time Nielsen audience insights as well as various consumer segments from over 200 data providers.
The Company provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. The Company offers its services to two primary geographic groups, developed markets, such as the United States, Canada, Western Europe, Japan and Australia, and developing markets, such as Africa, Latin America, Eastern Europe, Russia, China, India and Southeast Asia. The Company’s Buy segment represented approximately 60% of the consolidated revenues. The segment is organized into two areas: Information and Insights. Information provides retail measurement services and consumer panel measurement services, and Insights provides analytics services.
The Company’s retail measurement services provide market share, competitive sales volumes and insights into activities that include distribution, pricing, merchandising and promotion. Consumer panel measurement services offer insight into shopper behavior, such as trial-and-repeat purchase for new products and likely substitutes, as well as customer segmentation. The Company’s consumer panels collect data from over 250,000 household panelists across 27 countries that use in-home scanners to record purchases from each shopping trip. The Company offers analytical services to advise clients on marketing spend for media, price, promotion and assortment.
The Company offers viewership, and listening data and analytics primarily to the media and advertising industries across the television, radio, online and mobile viewing and listening platforms. The Company’s Watch segment represented approximately 40% of the consolidated revenues. The Company offers television audience measurement services, radio audience measurement services, digital audience measurement services, mobile measurement services and advertiser solutions.
Nielsen provides two principal television ratings services in the United States: measurement of national television audiences and measurement of local television audiences in approximately 210 designated local television markets. The Company provides independent measurement and consumer research primarily servicing radio, advertisers and advertising agencies in the radio industry. The Company estimates the size and composition of radio audiences in local markets and of audiences to network radio programming and commercials in the United States. It offers these services to broadcasters, advertising agencies and advertisers. The Company also provides information about consumers, including their lifestyles, shopping patterns and use of media in local markets and across the United States. It provides software applications that allow customers to access the Company’s databases of media and marketing information. It also offers electronic Portable People Meter (PPM) technology.
The Company offers digital media and market research, audience analytics and social media measurement services. The Company’s online measurement services have a presence in over 40 countries, including the United States, South Korea and Brazil. Nielsen SocialGuide is a provider of social television measurement, analytics and audience engagement solutions for television networks, agencies and advertisers. Nielsen SocialGuide also tracks conversation on Twitter about over 500 brands around the clock. The Company provides independent measurement and consumer research for telecom and media companies in the mobile telecommunications industry. Nielsen also provides various advertising solutions to advertisers, such as consumer packaged goods manufacturers, retailers, media companies, and automotive, telecom and financial services companies.
The Company competes with Information Resources, Inc., GfK, Kantar, Dish Networks, Rentrak, TiVo, comScore, IBM Digital Analytics, Google, Adobe, WebTrends, Twelvefold, Visible Technologies, Radian6, Civolution and Ipsos SA.
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