Profile: Nielsen Holdings NV (NLSN.N)

Nielsen Holdings N.V., incorporated on May 17, 2006, is a global information and measurement company. The Company delivers media and marketing information, and analytics on a global and local basis. It operates in three segments: Buy segment, Watch segment and Expositions segment. The Company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. The Company’s Expositions segment operates business-to-business trade shows and conference events in the United States. The Company’s clients include The Coca-Cola Company, NBC Universal, Nestle S.A., News Corp., The Procter & Gamble Company and the Unilever Group. In May 2011, it acquired NeuroFocus Inc. In August 2011, the Company acquired Marketing Analytics, Inc. In June 2013, Onex Corp announced that it has completed the acquisition of Nielsen Expositions from its parent, an affiliate of Nielsen Holdings NV (Nielsen).

What Consumers Buy

The Company’s Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a range of analytics. The Company’s consumer panels collect data from approximately 240,000 household panelists across 26 countries that use in-home scanners to record purchases from each shopping trip. Its analytical services are organized into seven primary categories: growth and demand strategy, market structure and segmentation, brand and portfolio management, product innovation services, pricing and sales modeling, retail marketing strategies and marketing return-on-investment (ROI) strategies.

What Consumers Watch

The Company’s Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile devices. It is engaged in the television audience measurement. The Company provides two principal television ratings services in the United States: measurement of national television audiences and measurement of local television audiences in all 210 designated local television markets. It measures television viewing in 28 countries outside the United States, including Australia, Indonesia, Italy, Mexico and South Korea. The Company is a global provider of Internet media and market research, audience analytics and social media measurement. Its online measurement service has a presence in 46 countries, including the United States, France, South Korea and Brazil. The Company provides critical advertising metrics, such as audience demographics, page and ad views, and time spent.

The Company provides independent measurement and consumer research for telecom and media companies in the mobile telecommunications industry. The Company offers mobile measurement services in 10 countries worldwide, including the United States. The Company develops advanced measurement techniques of the three principal screens: television, online and mobile devices. Its cross-platform measurement solution provides information about simultaneous usage of more than one screen, unduplicated reach, cause and effect analysis and program viewing behavior. It also provides advertising effectiveness research across multiple platforms. It also integrates data from its Buy segment with these measurement platforms.

The Company competes with GfK, Ipsos, Canoe Ventures, Dish Networks, WPP, Rentrak, TiVo, Mediametrie, Coremetrics, Google, Omniture, WebTrends, BuzzLogic, Cymfony and Umbria.