Profile: Nielsen Holdings PLC (NLSN.N)
5 Dec 2016
Nielsen Holdings plc, incorporated on February 4, 2015, is a performance management company. The Company provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. The Company's segments include what consumers buy (Buy) consisting principally of market research information and analytical services, and what consumers watch and listen to (Watch), consisting principally of television, radio, online and mobile audience and advertising measurement services and corresponding analytics. The Company's Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. The Company's Watch segment provides viewership and listening data and analytics primarily to the media and advertising industries across the television, radio, online and mobile viewing and listening platforms. The Company has a presence in over 100 countries.
What Consumers Buy
The Company's Buy services enable clients to manage their brands, uncover new sources of demand, manage their supply chain issues, launch and grow new services, analyze their sales, improve their marketing mix and establish consumer relationships. Within the Buy segment, the Company has approximately two primary geographic groups: developed and emerging markets. Its developed markets primarily include the United States, Canada, Western Europe, Japan, South Korea and Australia. Its emerging markets include Africa, Latin America, Eastern Europe, Russia, China, India and Southeast Asia. The Company offers retail measurement services, consumer panel management and analytical services. Its purchasing data provides market share, competitive sales volumes and insights into activities, such as distribution, pricing, merchandising and promotion.
The Company conducts consumer panels around the world that helps its clients to understand consumer purchasing dynamics at the household level. The Company's consumer panels collect data from over 250,000 household panelists across approximately 30 countries that use in-home scanners to record purchases from each shopping trip. The Company provides a selection of consumer intelligence and analytical services that help clients make business decisions throughout their product development and marketing cycles. The Company draws actionable insights from its retail and consumer panel measurement data sets, online behavioral information, as well as a range of other data sets.
What Consumers Watch
The Company's Watch data is used by media clients to understand their audiences, establish the value of advertising inventory and maximize the value of their content, and by its advertising clients to plan and optimize their spending. The Company offers various services, which include television audience measurement services, audio audience measurement services, digital audience measurement services and mobile measurement services. The Company provides approximately two principal television ratings services in the United States: measurement of national television audiences and measurement of local television audiences in approximately 210 designated local television markets. The Company uses various methods to collect the data from households, including electronic meters, which provide minute-by-minute viewing information for next day consumption by its clients, and written diaries. The Company measures television viewing in approximately 35 countries outside the United States, including Australia, Indonesia, Italy and South Korea.
The Company provides independent measurement and consumer research primarily servicing radio, advertisers and advertising agencies in the audio industry. It provides syndicated radio ratings services in local markets in the United States to radio broadcasters, advertising agencies and advertisers. The Company also provides information about consumers, including lifestyles, shopping patterns, and use of media in local markets and across the United States. The Company also markets quantitative and qualitative audience and consumer information to customers, such as the advertising sales organizations of local cable television companies, national cable and broadcast television networks, and out-of-home media sales organizations.
The Company provides digital media and market research, audience analytics and social media measurement. The Company employs a range of measurement offerings to provide digital publishers, Internet and media companies, marketers and retailers with metrics to understand the behavior of online audiences. Through a combination of panel and census data collection methods, the Company measures and studies Internet surfing, online buying and video viewing (including television content) of digital audiences.
The Company provides independent measurement and consumer research for telecommunication and med a companies in the mobile telecommunications industry. The Company provides a range of solutions to advertisers, whether they are consumer packaged goods manufacturers, retailers, media companies or other verticals, such as automotive, telecommunication or financial services, to validate and optimize their advertising spend. The Company offers services specific to television, digital and social marketing to determine resonance or impact of specific campaigns, by measuring objectives, such as breakthrough, brand recall, purchase intent and effect on product and brand loyalty.
The Company competes with Information Resources, Inc., GfK, Ipsos, Kantar, Triton, Rentrak, TiVo, comScore, Oracle, Google Analytics, Adobe Analytics and IBM Digital Analytics.
Nielsen Holdings PLC
85 Broad St
NEW YORK NY 10004-2434