Profile: Noah Holdings Ltd (NOAH.N)
24 Feb 2017
Noah Holdings Limited, incorporated on June 29, 2007, is a wealth management service provider with a focus on global wealth investment and asset allocation services for high net worth individuals and enterprises in China. The Company operates through three segments: wealth management, asset management and Internet finance. It also provides Internet finance services to clients in China. It provides direct access to China's high net worth population. With approximately 1,100 relationship managers in over 130 branch offices, its coverage network includes China's regions where high net worth population is concentrated, including the Yangtze River Delta, the Pearl River Delta, the Bohai Rim and other regions.
The Company, through its coverage network, serves approximately three types of clients, including high net worth individuals, enterprises affiliated with high net worth individuals and wholesale clients. The Company's product offerings consist primarily of over-the-counter (OTC) wealth management and OTC asset management products, mutual fund products and asset management plans originated in China and designed to cater to the needs of China's high net worth population. It also offers wealth management and asset management products and services through its subsidiaries in Hong Kong.
Wealth Management Products
The Company markets, distributes or manages various categories of wealth management products based on the underlying asset classes, which include fixed income products, private equity fund products, secondary market equity fund products and other products. Fixed income products include asset management plans sponsored by mutual fund management companies or securities companies; real estate funds managed by the Company, and collateralized fixed income products sponsored by trust companies. Private equity fund products include investments in various private equity funds sponsored by domestic and international asset/fund management firms; real estate funds and fund of funds managed by the Company, and asset management plans sponsored by mutual fund management companies or securities companies, the underlying assets of which are portfolios of equity investments in unlisted private enterprises. Other products, including mutual fund products, insurance products, short-term financing products, online platform services to white-collar professionals clients, peer-to-peer lending for high net worth individuals through the Internet, and online payment and product information systems, which facilitate online payment services by transferring customer data to third-party online payment platforms.
Asset Management Products
The Company offers asset management products across various types of asset classes, including real estate funds and real estate funds of funds; private equity funds of funds; secondary market equity fund products, and other fixed income funds of funds. Its real estate funds and real estate funds of funds include funds and funds of funds for residential, as well as commercial real estate properties, such as office buildings and retail property in China and overseas; private equity funds of funds include investments in the domestic private equity funds in China, and other fixed income funds of funds include public equity funds, international funds, the United States dollar-denominated hedge funds, multi-strategy hedge funds, investment funds, core fund of funds and funds with various types of credit asset classes in China and overseas, as well as customized manager of manager services.
Internet Finance Services
The Company provides small short-term loans. In addition, it offers Cai Fu Pai, an Internet finance platform that provides financial products and services to white-collar professionals in China. Its Internet finance business serves high net worth individuals, white collar professionals and enterprise clients through a range of products and services.
The Company competes with China Merchants Bank, China Minsheng Bank, China Everbright Bank and PingAn Insurance.
Noah Holdings Ltd
No. 1687 Changyang Road
Changyang Valley, Building 2
SHANGHAI SHA 200090