Profile: Nutrisystem Inc (NTRI.OQ)
20 Dec 2013
Nutrisystem, Inc. (Nutrisystem) is a provider of a weight management system. The Company’s customers purchase monthly food packages containing a 28-day supply of breakfasts, lunches, dinners and desserts, which they supplement with dairy, fruit, salad, vegetables and low-glycemic carbohydrate items. Its customers order on an auto-delivery basis (Auto-Delivery), in which it sends a month’s food supply on an ongoing basis until notified by the customer to stop its shipments. Its product offerings also include a combination of its ready-to-go food and its fresh-frozen line of menu items. It sells its weight management program through a direct-to-consumer sales and distribution approach using the Internet and telephone.
The Company provides a weight management program, consisting of a pre-packaged food program, online tools and counseling. Trained counselors are available to answer questions and make recommendations to help each customer. In addition, online and smart phone weight management tools are available to its customers. These tools include the interactive Mindset Makeover guide, a behavior modification program. Its Nutrisystem program consists of over 130 portion-controlled items, which serve as the foundation of a Glycemic Index diet. Its program is portioned for weight loss and offers a balance of carbohydrate, protein and fat that meets national dietary guidelines. It has also worked to reduce the sodium content of its meal program. Including grocery additions, its plans contain 1800-2200 milligrams of sodium per day, consistent with national guidelines, and tailored versions of the plans are available that deliver as low as 1500 milligrams/day.
In December 2011, the Company launched SUCCESS. The SUCCESS program offers assortment of signature fresh-frozen meals, including new artisanal Chef’s Table dinner entrees; new chocolate, vanilla, strawberry and coffee advanced protein shakes; My Daily 3 physical activity program, and personalization and flexibility through transition and maintenance plans, which help consumers manage their weight on their own. Nutrisystem Select includes fresh-frozen foods. The Nutrisystem D Program is a weight loss program designed to produce gradual weight loss in overweight patients diagnosed with type II diabetes. It offers its program at Costco through the use of prepaid program cards and gift cards. The Nutrisystem program has also been offered at other retailers. Each retailer is offered a promotional package and pricing through the use of prepaid program cards. On its Website, customers can order food around-the-clock. During the year ended December 31, 2011, its food items have accounted for 99% of its revenues.
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