Full Description

OpenTable, Inc. (OpenTable), incorporated on October 13, 1998, provides solutions that form an online network connecting reservation-taking restaurants and people who dine at those restaurants. Its solutions include electronic reservation book (ERB) for restaurant customers and www.opentable.com, a restaurant reservation Website for diners. The OpenTable network includes approximately 10,000 OpenTable restaurant customers. As of September 30, 2008, the Company seated an average of approximately 2.8 million diners per month. For restaurant customers, it provides an ERB, which is an integrated software and hardware solution that computerizes restaurant host-stand operations. The OpenTable ERB streamlines a number of business functions and processes for restaurants, including reservation management, table management, guest recognition and e-mail marketing. The OpenTable Website enables diners to find, choose and book tables at restaurants on the OpenTable network.

Restaurant Software and Hardware and Related Solutions

The ERB is an integrated solution consisting of OpenTable software that is installed on a touch-screen computer system at the restaurant's host stand. The ERB supports reservation management, table and floor management, guest management, marketing and a number of other business processes. The software is built on a foundation that supports translation into local languages.

The Company provides on-site installation, training and customer support for the ERB as part of its monthly subscription fee. It monitors Internet connectivity to the ERB, alerting restaurants when they are offline and working with them to resolve any problems detected. OpenTable also provides data protection services, including managing firewalls and virus scanning software on all computers on its network to protect restaurants from harmful intrusions and performing nightly backups of each restaurant's database to prevent data loss in the event of a hardware failure. Its restaurant customers also receive a hardware replacement, populated with the restaurant's backed-up data, in the event of a computer failure, and software upgrades and updates, which are deployed via the Internet to each ERB.

OpenTable Website

The Company designs, builds and operates the OpenTable Website in North America and the United Kingdom, as well as Websites localized for Germany and Japan. The OpenTable Website maintains around-the-clock communications with restaurants on its online reservation network. As a result, any change made at the restaurant to the table inventory that affects the OpenTable Website is updated on the Website, and diners using the Website get current inventory information on every search request. Online visitors come to the OpenTable Website directly, via natural search engine results and via its partners' and restaurant customers' Websites. In addition to the OpenTable Website, the Company also offers versions of the OpenTable Website optimized for use on mobile devices.

OTRestaurant Website

The Company designs, builds and operates the OTRestaurant Website, which serves as an information and services portal for its restaurant customers. The Website provides restaurant customers with access to client-specific materials, including online reservation reports, online invoicing and feedback forms from recent diners. In addition, a restaurant can visit the OTRestaurant Website to learn about upcoming OpenTable promotions, submit date-specific information, such as Valentine’s Day menus and update the profile information displayed on the OpenTable Website. The OTRestaurant Website serves as a two-way communication channel between the Company and its restaurant customers.