Profile: Pandora Media Inc (P)
9 Dec 2016
Pandora Media, Inc. (Pandora), incorporated on October 19, 2010, is a music discovery platform, offering a personalized experience for each of its listeners wherever and whenever they want to listen to music, whether through earbuds, car speakers or live on stage. The Company delivers targeted messages to its listeners using a combination of audio, display and video advertisements. The Company provides services, including Pandora and Ticketfly. It provides the Pandora service through over two models, such as free service and Pandora One. The Company's free service is advertising-supported and allows listeners access to its music and comedy catalogs and personalized playlist generating system for free across all of the Pandora delivery platforms. Pandora One is a paid subscription service without any advertising. In addition to its monthly subscriptions, service listeners can purchase a single day Pandora One experience with its Pandora One Day Pass product.
The Company's Ticketfly service is a cloud ticketing platform for live events. It provides ticketing and marketing services for venues and event promoters across North America and makes it easy for fans to find and purchase tickets to events, and also gives artists a means to promote their events. In addition to smartphones and tablets, Pandora is integrated with over 1,700 connected devices, including automobiles, automotive aftermarket devices and consumer electronic devices. The Company's technologies include the Music Genome Project and its playlist generating algorithms. The Music Genome Project is a database of over 1,000,000 analyzed songs from over 350,000 artists, spanning over 600 genres and sub-genres, which it develops one song at a time by evaluating and cataloging each song's particular attributes. Once it selects music to become part of its catalog, the music analyst's genotype the music by examining over 450 attributes, including objectively observable metrics, such as tone and tempo, as well as lyrics, vocal texture and emotional intensity.
The Company's Comedy Genome Project leverages a technology to that underlying the Music Genome Project, allowing a listener to choose a favorite comedian or a genre as a seed to start a station and then give feedback to personalize that station. Its comedy collection includes content from over 2,500 comedians with approximately 35,000 tracks. In addition to the Music Genome Project, Pandora has developed other technologies, including Playlist Generating Algorithms, which involves algorithms that determine, which songs play and in what order on each personalized station; Pandora User Experience, which includes autocomplete station creation feature that predicts and generates a list of the musical starting points as a listener begins to enter a favorite station, song or artist; Pandora Mobile Streaming, which is a system for streaming content to mobile devices; Pandora Automotive Protocol, which facilitates the availability of the Pandora service in automobiles; Pandora application programming interface (API), which provides services to connected devices throughout the home; Tv.pandora.com, which is a standards-based Hyper Text Markup Language (HTML)5 Website that allows users to stream music content on television, game consoles and set top box architectures that support open Web standards, and Next Big Sound (NBS), which expands the suite of data-driven products that Pandora offers music makers. Its Pandora Artist Marketing Platform provides data and insights to over 350,000 artists played on its service.
The Company competes with Facebook, Twitter, Netflix, MSN, Pinterest, Instagram, iHeartRadio, Beats 1 Radio, LastFM, Spotify, Apple, Microsoft, Google, YouTube, Slacker, Amazon, Rhapsody, Deezer, Yahoo!, ABC, CBS, FOX, NBC, The New York Times, the Wall Street Journal, Entercom and Cumulus.
Pandora Media Inc
2101 Webster St Ste 1650
OAKLAND CA 94612-3015